Azerbaijan, Bahrain, Belarus, Brazil, China, Egypt, Ethiopia, India, Iran, Kazakhstan, Oman, Qatar, Russia, Saudi Arabia, South Africa, UAE and Uzbekistan Meetings and Events Industry Leaders to Convene in Moscow for Landmark Congress

Published on December 11, 2024

By: Tuhin Sarkar

Moscow is set to become the epicenter of the global Meetings, Incentives, Conferences, and Exhibitions industry as it hosts the Meet Global MICE Congress: BRICS Edition on December 16-17, 2024. This landmark event aims to unite Meetings, Incentives, Conferences, and Exhibitions industry industry leaders from the BRICS nations (Brazil, Russia, India, China, South Africa) and beyond, fostering collaboration and innovation in one of the most dynamic sectors of global tourism.

A Global Platform for MICE Industry Leaders

The Meet Global MICE Congress: BRICS Edition has solidified its reputation as a premier platform for interaction, cooperation, and knowledge exchange among MICE professionals. This year’s event is expected to draw over 129 foreign delegates from 17 countries, including Azerbaijan, Bahrain, Belarus, Brazil, China, Egypt, Ethiopia, India, Iran, Kazakhstan, Oman, Qatar, Russia, Saudi Arabia, South Africa, UAE, and Uzbekistan. In addition, more than 750 professionals from Moscow and other Russian regions will join the event, highlighting its broad geographical reach and influence.

The congress will feature 13 business sessions over two days, with over 50 expert speakers from various industries and government sectors. Key topics will include current trends in the MICE industry, opportunities for sustainable development, and the potential for enhanced cooperation among BRICS nations.

Government and Industry Collaboration

A cornerstone of the congress is its focus on aligning government initiatives with business needs to drive the growth of the Meetings, Incentives, Conferences, and Exhibitions industry industry. The opening plenary session, “MICE Industry Through the Eyes of the Government: How to Ensure Sustainable and Predictable Development in the New Realities?” will feature prominent government officials, including Dmitry Vakhrukov, Deputy Minister of Economic Development of the Russian Federation; Evgeny Kozlov, Chairman of the Moscow City Tourism Committee; and Evgeny Pankevich, Chairman of the St. Petersburg Tourism Development Committee.

This session will address pressing challenges faced by the MICE industry and explore mechanisms through which government agencies can support the sector’s sustainable development. With Moscow aiming to more than double its tourism sector growth by 2030, discussions will focus on increasing the number of business travelers from 3.7 million in 2023 to 8 million.

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Expert Insights and Panel Discussions

The congress will host a range of expert-led discussions. On December 16, Manuj Ralhan, General Manager of Novotel Jaipur Convention Center in India, will participate in a panel discussion on “MICE Infrastructure of the Future,” while George Fawzi, President & CEO of Excel Travel in Egypt, will present a case study on creating the ideal MICE destination.

On December 17, a plenary session titled “MICE Industry of the Past, Present, and Future: Global Challenges and Prospects for Business” will bring together representatives from the UAE, India, Ethiopia, and other nations. Notable participants include Gajesh Giridhar, Founder and National Coordinator of the Network of Indian MICE Agents (NIMA); Jeff Zhen, Managing Director of Shanghai C&D Wanda International Travel & MICE; Michael Endale, Country Manager for Russia and CIS at Ethiopian Airlines; and Ray McShane, Corporate Director of Franchising at Rotana Hotel Management Corporation.

Strengthening BRICS Cooperation

The congress underscores the strategic importance of BRICS cooperation in shaping the future of the global Meetings, Incentives, Conferences, and Exhibitions industry industry. By leveraging the collective strengths of BRICS nations, the event aims to drive innovation, foster economic growth, and address emerging challenges in business tourism. Moscow’s efforts to strengthen ties with BRICS partners align with its broader vision for sustainable tourism development.

Earlier this year, Moscow hosted the inaugural BRICS Tourism Forum, which brought together delegations from nine member countries. Building on the success of that event, the Meet Global MICE Congress: BRICS Edition serves as a continuation of Moscow’s commitment to enhancing international tourism collaboration.

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The Future of MICE in Moscow

As one of the fastest-growing segments of global tourism, the MICE industry plays a pivotal role in Moscow’s economic strategy. Evgeny Kozlov, Chairman of the Moscow City Tourism Committee, emphasized the city’s dedication to expanding its MICE infrastructure and international economic ties. By 2030, Moscow aims to solidify its position as a leading global hub for business tourism, with a focus on sustainable practices and innovation.

The Meet Global MICE Congress: BRICS Edition offers a unique opportunity for industry professionals to exchange ideas, explore new markets, and forge lasting partnerships. With its diverse agenda and high-profile participants, the event promises to set a new benchmark for excellence in the MICE sector.

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Conclusion

Mark your calendars for December 16-17, 2024, and join the Meet Global MICE Congress: BRICS Edition in Moscow. This landmark event will bring together industry leaders, government representatives, and business professionals to discuss the future of the MICE industry and its role in fostering global cooperation and sustainable growth. Don’t miss this opportunity to be part of the conversation shaping the future of business tourism.

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