Azerbaijan Boosts Chinese Tourism: Workshops in Jinan, Taiyuan, and Shijiazhuang Lead to Major Increases in Visitor Numbers – Everything You Need to Know About Its Surge in Chinese Visitors

Published on December 30, 2025

In a significant move to boost Azerbaijan’s tourism, the Azerbaijan Tourism Board (ATB) has partnered with the China Travel Group (CTG) to organize a series of workshops across China. These events, held in the cities of Jinan, Shijiazhuang, and Taiyuan, were aimed at promoting the country’s rich tourism offerings and fostering closer cooperation between the two nations. With over 300 representatives from China’s travel industry in attendance, these workshops presented a valuable platform for dialogue and collaboration.

The discussions primarily focused on how to further strengthen tourism relations between China and Azerbaijan, shedding light on the country’s cultural heritage, historical landmarks, and its vast tourism potential. Presentations highlighted Azerbaijan’s key travel routes that cater specifically to Chinese tourists, offering insight into the region’s diverse landscapes and its growing appeal as a tourist destination. As a result of this heightened focus, the number of Chinese visitors to Azerbaijan has surged in recent years, showcasing the growing impact of these initiatives.

Azerbaijan’s Tourism Boom: Record Growth in Chinese Visitor Numbers

By November 2025, the Azerbaijan Tourism Board reported a significant uptick in the number of Chinese tourists visiting the country. The total number reached 60,636, marking an impressive 43.1% increase compared to the same period last year. This surge highlights the effectiveness of these workshops and the strong appeal that Azerbaijan’s unique offerings hold for Chinese travelers.

China has become one of the most important source markets for Azerbaijan’s growing tourism industry. The country’s strategic efforts, including engaging workshops and targeted marketing campaigns, have been pivotal in cultivating a deeper connection with Chinese tourists. Azerbaijan’s cultural and historical sites, along with its natural beauty, have become key attractions, with travelers from China increasingly exploring the diverse regions of this Caucasian gem.

Exploring Azerbaijan: A Hidden Gem for Chinese Tourists

Azerbaijan, a country nestled between Eastern Europe and Western Asia, offers a mix of historical intrigue and natural beauty that appeals to a wide variety of travelers. From the capital city of Baku, with its striking modern architecture and ancient palaces, to the lush landscapes of the Caucasus Mountains, Azerbaijan is a country that effortlessly blends the old and the new. The workshops aimed at the Chinese market focused on these aspects, providing travel professionals with a clearer picture of Azerbaijan’s tourism landscape.

The Azerbaijani government has been investing heavily in tourism infrastructure in recent years, improving both accessibility and quality of services for international visitors. These improvements, coupled with initiatives such as direct flights and well-connected travel routes, have made it easier for tourists to explore the country.

Top Azerbaijani Destinations for Chinese Travelers

1. Baku: The capital city is home to modern attractions such as the Flame Towers and historical sites like the Maiden Tower.
2. Gobustan National Park: Famous for its ancient petroglyphs and mud volcanoes, this UNESCO World Heritage Site is an essential stop for history enthusiasts.
3. Sheki: A charming town known for its Shaki Khan’s Palace, a masterpiece of Persian architecture.
4. Caucasus Mountains: Ideal for nature lovers and adventure seekers, the mountains offer skiing in the winter and hiking trails during the summer.

Tips for Chinese Travelers Visiting Azerbaijan

• Language: While Azerbaijani is the official language, Russian and English are commonly spoken in major cities like Baku, so communication should not be a barrier for most tourists.
• Currency: Azerbaijan uses the manat (AZN), so it’s advisable to exchange currency before traveling. However, credit cards are widely accepted in urban areas.
• Visa Requirements: Chinese visitors can apply for an e-visa to enter Azerbaijan, making it even more accessible for tourists looking to explore the region.
• Local Etiquette: Azerbaijan is a predominantly Muslim country, so it is respectful to dress modestly, particularly when visiting religious sites.

Why Azerbaijan is Gaining Popularity Among Chinese Tourists

The growing tourism cooperation between China and Azerbaijan reflects a mutual interest in cultural exchange and economic development. Azerbaijan’s diverse landscapes, rich cultural heritage, and affordable travel options have made it an attractive alternative to other more mainstream European and Middle Eastern destinations.

As Chinese tourists continue to seek new and unique travel experiences, Azerbaijan’s lesser-known gems present a fresh and exciting option. The growing number of direct flight connections and tailored travel services for the Chinese market have made it increasingly easier to experience everything this cultural crossroads has to offer.

Azerbaijan’s Rising Star: Future Prospects in Tourism

The Azerbaijan Tourism Board is optimistic about the continued growth of its tourism sector. With China now established as one of its most important source markets, the country is expected to continue its upward trajectory in attracting Chinese tourists. Future collaborations with other tourism boards and ongoing infrastructure development will only further enhance the visitor experience, making Azerbaijan a top choice for travelers seeking authentic experiences in an increasingly globalized world.

The Azerbaijan-China partnership is a shining example of how international cooperation can drive significant improvements in the tourism industry, benefiting both countries’ economies while fostering cultural exchange. With tourism numbers already showing remarkable growth, Azerbaijan’s future as a leading travel destination for Chinese tourists looks incredibly bright.