Azerbaijan’s Tourism Promotion at PTM 2025: Showcasing Shahdag Mountain Resort and Cultural Heritage in Bangkok

Published on August 28, 2025

Azerbaijan is actively participating in the PATA Travel Mart (PTM) 2025, held from August 26 to 28 at the Queen Sirikit National Convention Center in Bangkok, Thailand. Organized by the Pacific Asia Travel Association (PATA), PTM is one of Asia Pacific’s premier travel trade exhibitions, offering networking and contracting opportunities for tourism organizations worldwide. The event brings together tourism professionals, business leaders, and media representatives from across the globe to promote their destinations and services. Azerbaijan’s involvement at this prestigious event showcases its growing importance as a key player in the international tourism industry.

Representatives from the Azerbaijan Tourism Bureau (ATB), under the State Tourism Agency, are presenting the country’s diverse tourism offerings at the national stand. In collaboration with Shahdag Mountain Resort and other key partners, ATB is providing in-depth information to visitors, including travel agencies, tour operators, and investors, and exploring future cooperation opportunities. Azerbaijan is positioning itself as a diverse, attractive destination offering everything from cultural tourism and historical landmarks to nature-based and adventure tourism.

Highlighting Shahdag Mountain Resort

A significant highlight of Azerbaijan’s presentation at PTM 2025 is the Shahdag Mountain Resort, a leading winter destination that also attracts tourists year-round. The resort, located in the picturesque Greater Caucasus mountains near the town of Qusar, has become a top choice for both domestic and international visitors. Known for its stunning natural beauty, it features modern ski slopes, luxury hotels, spas, and a range of recreational activities, making it a year-round destination.

In addition to winter sports such as skiing and snowboarding, the resort is becoming increasingly popular for summer activities like hiking, mountain biking, and eco-tourism. The resort’s integrated infrastructure includes high-end accommodations, restaurants offering both local and international cuisine, and a growing number of leisure and wellness services, making it a sought-after destination for travelers looking for a complete vacation experience. As part of Azerbaijan’s broader tourism development efforts, Shahdag serves as a critical focal point for attracting high-end international tourists and positioning the country as a world-class travel destination.

Networking and Industry Engagement

At PTM 2025, PATA CEO Noor Ahmad Hamid met with Azerbaijan Tourism Bureau representatives to discuss tourism development trends and exchange insights into the evolving global tourism landscape. They explored opportunities for future collaboration, focusing on innovative tourism strategies and sustainable practices. This engagement reflects Azerbaijan’s commitment to enhancing its tourism infrastructure and its ambition to attract more international visitors, particularly from the Asia-Pacific region.

Moreover, Azerbaijan’s Ambassador to Thailand, Elchin Bashirov, visited the national stand to highlight the significance of fostering international relationships in the tourism sector. By participating in such high-profile exhibitions, Azerbaijan aims to strengthen diplomatic ties and promote the country’s rich cultural heritage, stunning landscapes, and modern facilities to a wider audience.

About PATA Travel Mart 2025

PTM 2025 is being held at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand, one of the leading venues for international conferences and trade exhibitions in the region. The event features a full program, including a one-day Knowledge Forum, where industry experts discuss the latest trends and insights on the tourism market. The two-day B2B Travel Mart offers a platform for direct engagement between tourism providers, buyers, and media professionals, fostering business opportunities and partnerships.

PTM 2025 is expected to attract over 1,000 delegates from more than 60 destinations worldwide. This makes the event a crucial platform for tourism professionals to build relationships, share knowledge, and enhance business prospects. The exhibition’s focus on emerging tourism markets in the Asia-Pacific region aligns perfectly with Azerbaijan’s goals to diversify its tourism offerings and reach new international markets.

As a growing destination for both leisure and business travelers, Azerbaijan’s participation at PTM 2025 signals its commitment to becoming a leading player in the global tourism industry. By strengthening its presence at international events like PTM, Azerbaijan aims to elevate its profile on the world stage and increase the number of visitors from key markets.