Baja California Sur Extends Embrace It Tourism Tax to Boost Infrastructure and Sustainable Growth

Published on December 4, 2025

The government of Baja California Sur, Mexico, has confirmed that the “Embrace It” tourist tax will remain active through 2026. This levy, applied to visitors traveling to the region, is aimed at funding improvements in infrastructure and services, ensuring the continued growth and sustainability of the local tourism sector. The tax has received a positive response due to its positive impact on community services and local development.

Baja California Sur, home to renowned destinations like Los Cabos, La Paz, and the beautiful beaches along the Baja Peninsula, remains a top choice for travelers. The region is known for its pristine coastline, rich cultural heritage, and luxury resorts. The introduction of the “Embrace It” tax was part of a broader effort to maintain high standards of service while promoting sustainable tourism and reinvesting the tourism revenue back into local communities.

Aimed at Supporting Local Infrastructure and Conservation Efforts

The “Embrace It” tax targets all international tourists, including those arriving by air or sea, and is collected at key entry points like Los Cabos International Airport. The funds generated will support tourism infrastructure, environmental conservation initiatives, and community development programs. This revenue will be directly channeled into enhancing the tourism experience, preserving Baja California Sur’s natural beauty, and ensuring that the region retains its reputation as a top Mexican destination.

Over recent years, Baja California Sur has seen a steady increase in tourist numbers, with visitors attracted by its beaches, world-class resorts, and outdoor activities such as fishing, whale watching, and diving. To meet the growing demand, the region has made significant investments in upgrading infrastructure, including roads, airports, and public amenities. The “Embrace It” tax is essential in continuing to support these efforts, ensuring the region can accommodate tourists while maintaining its unique environment.

Promoting Sustainable Tourism and Ecosystem Protection

In addition to infrastructural improvements, the revenue from the tax will support sustainable tourism practices aimed at protecting Baja California Sur’s diverse ecosystems. The region is home to several important natural sites, such as the Cabo Pulmo National Marine Park, a UNESCO World Heritage site. The collected funds will play a crucial role in preserving these delicate marine environments, ensuring that tourism continues in an eco-friendly and responsible manner.

Empowering Local Businesses and Communities

The “Embrace It” tax also seeks to empower local businesses and communities that directly benefit from tourism. By investing in workforce training, supporting small enterprises, and fostering the growth of local artisans and tour operators, the government aims to ensure that the economic benefits of tourism are more evenly distributed. These initiatives are designed to make the tourism sector more inclusive and ensure that the local population shares in the economic success generated by the industry.

Tourism plays a critical role in Baja California Sur’s economy, contributing millions of dollars annually. However, as the number of visitors continues to rise, maintaining a high level of service becomes more challenging. The “Embrace It” tax helps support this goal, ensuring the region remains competitive on the global tourism stage. The tax’s promotion of sustainable practices also ensures that tourism does not come at the cost of the local environment or culture.

Expanding Awareness and Education on Responsible Tourism

As the “Embrace It” tax continues through 2026, the government plans to expand educational efforts, encouraging tourists to recognize the benefits of the levy and how it enhances their experience. Local businesses and tourism boards will collaborate to highlight the positive impacts of the tax, such as its role in preserving the region’s natural attractions and promoting eco-friendly tourism practices.

The initiative also focuses on raising awareness about responsible tourism. Visitors will be encouraged to engage in environmentally conscious activities such as supporting sustainable fishing, wildlife watching, and choosing eco-friendly hotels and restaurants. These efforts will complement the goals of the tax and help visitors understand the importance of respecting local customs and environments.

Securing Baja California Sur’s Future as a Premier Global Destination

The extension of the “Embrace It” tax underscores Baja California Sur’s commitment to maintaining its status as a premier global tourist destination. The region continues to attract an increasing number of visitors, positioning it as a key player in the global tourism industry. The tax not only supports local infrastructure and services but also plays a vital role in fostering a sustainable tourism model that benefits both tourists and residents.

This initiative is expected to contribute significantly to the long-term success of Baja California Sur’s tourism sector. By combining infrastructural improvements, environmental conservation, and community empowerment, the region is setting the stage for a thriving, sustainable tourism future.