Baja California Sur, Mexico Confirms Tourist Fee for 2026 to Support Sustainability and Cultural Growth

Published on December 1, 2025

The government of Baja California Sur in Mexico has officially announced that the ‘Embrace it’ tourist fee will remain in effect throughout 2026, providing international visitors with clear guidance ahead of their travels. This initiative is part of a broader commitment to sustainable tourism and cultural preservation, ensuring that the state continues to thrive as a leading destination while protecting its natural and cultural resources.

The tourist fee applies to travelers over the age of 12 entering Baja California Sur through land border crossings or via the state’s main airports, including Los Cabos, Cabo San Lucas, La Paz, and Loreto. Payment of the fee is mandatory, and once completed, visitors receive an electronic certificate with a unique QR code. This certificate may be requested randomly at airports or ports of entry to confirm compliance, creating a straightforward system for both travelers and authorities.

Operating under the One Voice program, the ‘Embrace it’ fee exemplifies a collaborative approach that unites state government agencies, private sector partners, and the tourism industry. This program ensures that visitors receive consistent, clear information regarding their obligations while emphasizing the importance of contributing to the protection and development of the destination. The program’s guiding message is simple and impactful: Pay the tourist fee, protect Baja California Sur.

Funds collected from the tourist fee are strategically directed to projects that have a lasting impact on the state. Environmental initiatives benefit from dedicated funding aimed at preserving natural ecosystems, while tourism infrastructure improvements enhance visitor experiences and accessibility. Additionally, the fee supports social and cultural programs that safeguard Baja California Sur’s rich heritage, ensuring that both local communities and future generations continue to enjoy its unique offerings.

The collection process is managed by Tourist Tax México, which utilizes advanced digital technology to streamline payments and maintain transparency. This approach allows travelers to meet their legal obligations efficiently while minimizing administrative barriers, reflecting an international trend in which tourists play a direct role in sustaining the destinations they visit.

Baja California Sur’s commitment to responsible tourism is supported by positive visitor trends. From January to August 2025, the state welcomed more than 3,858,600 international tourists, marking a 0.93% increase compared to the same period in 2024. By maintaining the ‘Embrace it’ fee, Baja California Sur aims to balance tourism growth with sustainable practices, ensuring that economic benefits do not come at the expense of environmental or cultural integrity.

Through the continuation of this program, Baja California Sur reinforces its position as a global leader in sustainable tourism. Visitors are invited not only to enjoy the state’s renowned beaches, natural landscapes, and cultural attractions but also to contribute actively to its preservation, creating a model of responsible travel that benefits both tourists and the local community alike.

In conclusion, the continuation of the ‘Embrace it’ tourist fee in Baja California Sur for 2026 demonstrates the state’s strong commitment to sustainable tourism, environmental protection, and cultural preservation. By integrating a clear and efficient digital payment system and fostering collaboration through the One Voice program, Baja California Sur ensures that international visitors contribute directly to the maintenance and enhancement of the destination. This initiative not only supports critical infrastructure and local communities but also positions the state as a global example of responsible and forward-thinking tourism management, encouraging travelers to enjoy its beauty while safeguarding it for future generations.