Baja California Sur’s ‘Embrace It’ Initiative to Continue in 2026 for International Travellers

Published on December 2, 2025

The government of Baja California Sur, Mexico, has announced that the Embrace It tourist tax initiative will continue throughout 2026. This digital tax payment system aims to simplify the process for international travelers visiting the region, ensuring that they can easily fulfill their legal obligations while supporting the local environment, infrastructure, and cultural projects.

Since its introduction, the Embrace It initiative has provided an efficient and secure way for travelers to pay their tourist tax before or during their visit. The tax applies to all visitors over the age of 12 entering the state through its major land border crossings or airports in Los Cabos, Cabo San Lucas, La Paz, and Loreto.

A Seamless, Digital Payment System

The Embrace It program operates under the One Voice initiative, which unites the government, the private sector, and the tourism industry to ensure consistent messaging and smooth implementation of the tourist tax. Travellers can complete their payments online via the dedicated platform, either before departure or upon arrival in Baja California Sur.

Once the payment is made, visitors will receive an electronic certificate with a unique QR code. This certificate may be randomly requested at airports or border entry points as proof of payment. The aim is to simplify the process, ensuring both compliance and a hassle-free experience for international tourists.

Supporting Sustainability and Local Development

The funds collected from the tourist tax are used to support a variety of essential projects across Baja California Sur. These include environmental protection initiatives, the improvement of tourism infrastructure, and cultural programs designed to preserve the region’s heritage and sustainability for future generations.

By contributing to these efforts, travelers play a direct role in protecting and sustaining the very destinations they enjoy. The Embrace It initiative is part of a broader global trend in which tourists increasingly contribute to the destinations they visit, making sustainable travel practices a key part of their journey.

Seamless Compliance with Digital Innovation

Managed by Tourist Tax México and powered by Travelkore technology, the Embrace It system ensures smooth and transparent transactions. The platform is designed to make it easy for visitors to understand and complete the payment process, providing clarity and security for international travelers.

This approach to tax collection aligns with global trends in digital payments and tourism sustainability. It offers travelers an easy, accessible way to support the region’s future while enjoying their stay. Baja California Sur’s continued commitment to a simple and transparent tax payment system is a model for other popular tourist destinations to follow.

A Growing Tourism Destination

According to figures from the Pacific Airport Group administration, Baja California Sur has seen a steady increase in international visitors. From January to August 2025, the state welcomed over 3.85 million foreign tourists, marking a 0.93% increase compared to the same period in 2024. This reflects the growing popularity of Baja California Sur as a top travel destination, known for its stunning beaches, natural beauty, and vibrant culture.

The Embrace It initiative has played a vital role in making the region’s tourism more sustainable, ensuring that the influx of visitors benefits both travelers and the local community. As more international tourists seek out eco-conscious destinations, Baja California Sur’s commitment to sustainable travel practices sets an example for other regions to follow.

A Simple and Sustainable Travel Experience in Baja California Sur

For travelers planning to visit Baja California Sur in 2026, the Embrace It initiative offers a straightforward, secure, and digital way to complete the mandatory tourist tax payment. This innovative system not only simplifies compliance but also supports vital environmental, social, and cultural projects that preserve the region for future generations.

By participating in this initiative, international visitors contribute directly to the protection of the state’s natural beauty and the enhancement of its tourism infrastructure. With Baja California Sur’s continued commitment to sustainability and ease of travel, tourists can enjoy a fulfilling and eco-conscious experience in one of Mexico’s most beautiful destinations.