Bangkok Joins Phuket, Pattaya, Chiang Mai, Krabi and Others as Leading Cities of Thailand For Tourism Surge in 2024-2025 with Record Visitor Numbers and Increased Global Arrivals Mostly From US, China, India, South Korea, and Russia: Everything You Need To Know

Published on December 18, 2025

Bangkok, along with Phuket, Pattaya, Chiang Mai, Krabi, and other key destinations in Thailand, is leading the tourism surge in 2024-2025, with record visitor numbers and increased global arrivals. The country’s tourism sector has experienced an unprecedented recovery, surpassing pre-pandemic levels thanks to strategic government efforts and shifting global travel trends. A key factor in this growth is Thailand’s visa exemption policy, which now applies to over 93 countries, including China and India, driving a significant influx of travelers. With cities like Bangkok and Phuket receiving a majority of international visitors, Thailand is becoming an increasingly important global destination.
Top Cities in Thailand by Tourist Arrivals

Bangkok: Leading the Charge with Record Visitor Numbers

• 2023 (Actual): 22.7 Million
• 2024 (Estimated): 25.1 Million
• 2025 (Projected): 30.3 Million

Bangkok, Thailand’s capital, continues to dominate as the country’s top tourist destination. With its position as the world’s most visited city in recent global rankings, Bangkok attracts millions of travelers for its vibrant street life, shopping, cultural landmarks, and business opportunities. The Suvarnabhumi (BKK) and Don Mueang (DMK) airports facilitate global connectivity, making it the primary air hub for both leisure and business travelers. As the city gears up for 2025, it remains a central destination for long-haul travelers, particularly those from China, India, and the United States.

Phuket: A Hub for Long-Haul Travelers

• 2023 (Actual): 9.89 Million
• 2024 (Estimated): 11.2 Million
• 2025 (Projected): 12.5 Million

Known for its stunning beaches, luxury resorts, and vibrant nightlife, Phuket continues to attract visitors, especially from Russia, China, Australia, and Europe. As one of Southeast Asia’s premier travel destinations, the island city is increasingly popular with long-haul travelers, who are drawn to its beautiful scenery and diverse activities. With Phuket International Airport (HKT) handling a growing number of international flights, Phuket remains a top choice for tourists seeking both relaxation and adventure.

Pattaya: A Favorite for Short Getaways and Nightlife

• 2023 (Actual): 9.44 Million
• 2024 (Estimated): 10.6 Million
• 2025 (Projected): 11.2 Million

Located just a short drive from Bangkok, Pattaya remains a popular destination for quick getaways, especially for visitors from China, India, South Korea, and Russia. Known for its lively nightlife, beach resorts, and family-friendly activities, Pattaya continues to attract millions of tourists annually. With the U-Tapao Airport (UTP) serving as a key gateway, Pattaya is expected to see even more visitors in the coming years, as travelers seek a mix of fun, relaxation, and easy access to Bangkok.

Chiang Mai: The Cultural Capital of Thailand

• 2023 (Actual): 6.38 Million
• 2024 (Estimated): 7.2 Million
• 2025 (Projected): 8.1 Million

Chiang Mai is becoming increasingly popular with travelers seeking cultural experiences and natural beauty. The city is a haven for digital nomads, with significant growth in visitors from China, South Korea, and Japan. Known for its ancient temples, vibrant night markets, and proximity to the Himalayas, Chiang Mai continues to offer unique experiences for both tourists and business travelers. The growing interest in the city is supported by Chiang Mai International Airport (CNX), which has seen an increase in direct international flights.

Krabi: Paradise for Eco-Tourism and Island Hopping

• 2023 (Actual): 4.02 Million
• 2024 (Estimated): 4.8 Million
• 2025 (Projected): 5.4 Million

Krabi, renowned for its stunning islands and natural landscapes, remains a favorite for eco-tourists and nature lovers. With its crystal-clear waters, dramatic limestone cliffs, and proximity to the famous Phi Phi Islands, Krabi continues to attract travelers from Scandinavia, Germany, the UK, and Malaysia. The city’s growing popularity is supported by Krabi International Airport (KBV), which has made it easier for tourists to access these beautiful islands.

Hat Yai: The Gateway for Malaysian Tourists

• 2023 (Actual): 4.15 Million
• 2024 (Estimated): 4.9 Million
• 2025 (Projected): 5.5 Million

Hat Yai, located in Southern Thailand, has experienced a steady rise in visitors, especially from Malaysia, where 80% of its tourists cross the land border for shopping and dining experiences. Known for its vibrant markets and proximity to Songkhla, Hat Yai serves as a gateway for short trips for travelers seeking a quick escape. The Sadao Land Border and Hat Yai Airport (HDY) are key access points for visitors from Malaysia and beyond.

Key Drivers Behind Thailand’s Tourism Growth

Several key factors have contributed to Thailand’s tourism boom:

1. Visa Exemptions: The visa-free entry for China and India citizens has significantly boosted visitor numbers, particularly for Kuala Lumpur and Kota Kinabalu.
2. Airport Expansion: Airports of Thailand (AOT) reported record passenger traffic as Suvarnabhumi Airport expanded its capacity, and Penang International Airport saw a 15% increase in seat capacity.
3. Medical Tourism: Penang has solidified its reputation as a hub for medical tourism, attracting visitors from Indonesia and China seeking high-quality healthcare.
4. Seasonality: The peak season (November–February) has seen a rise in arrivals, particularly from Europe and Russia, who seek warm weather during their winter months.

Quick Travel Tips for Visiting Thailand

1. Book Early for Peak Season: Given the high demand, booking your flights and accommodations in advance is recommended, especially for peak travel months.
2. Consider Local Transportation: Trains and buses are affordable and efficient, making them great options for traveling between cities like Bangkok, Chiang Mai, and Pattaya.
3. Check Visa Requirements: While many countries enjoy visa exemptions, it’s important to confirm the visa status for your nationality before traveling.
4. Weather Awareness: Thailand’s tropical climate means that the monsoon season (May–October) can bring heavy rain. Pack accordingly and check weather forecasts regularly.

Conclusion: Thailand’s Resilience in a Changing Tourism Landscape

Thailand’s tourism boom in 2024-2025 is a testament to the country’s resilience and growth in the travel industry. As Bangkok, Phuket, Pattaya, and others continue to draw global visitors, Thailand is strengthening its position as one of the world’s most visited destinations. The visa exemptions and growing global interest, especially from China, India, and Southeast Asia, are key to its success, and the country’s tourism economy is on track to continue thriving in the coming years.
Key Points:

• Thailand’s tourism is seeing record growth in 2024 and 2025, surpassing pre-pandemic levels.
• Key cities like Bangkok, Phuket, Pattaya, and Chiang Mai are at the forefront of this recovery.
• Visa exemptions for China and India nationals have played a pivotal role in the surge of international visitors.
• Airport expansions and growing medical tourism in cities like Penang are supporting long-term tourism growth.
• Sustainable travel options like train travel are on the rise among visitors looking to experience Thailand in an eco-friendly way.

Official Sources for Thai Tourism Information:

• Airports of Thailand
• Tourism Authority of Thailand
• Ministry of Tourism and Sports Thailand

Disclaimer: The Attached Images in This Article are AI Generated