Banyan Tree Group launches program to regenerate tourism

Tuesday, May 23, 2023

Banyan Tree Group launches its program with the aim of providing travellers with authentic and immersive experiences.

Banyan Tree Group also encourages a deeper connection with each destination while honouring the heritage and traditions and contribute to creating more opportunities for local communities.

This initiative by the multi–brand takes travellers to the most unique and rare destinations around the world.

Adhiyanto Goen, Head of Communications of Banyan Tree Group, believes that travel should be about more than just a vacation. It should be an opportunity to explore new perspectives, gain fresh inspiration, and immerse oneself in the culture and heritage of the places we visit.

Their Stay for Good program offers just that – an opportunity to connect with local communities and contribute to the sustenance of their precious heritage.

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