Batumi’s Grand Tree Lighting and New Year Celebrations Mark the Start of a Festive Season in Georgia, Attracting Tourists with Cultural and Family-Oriented Events

Published on December 24, 2025

As winter sets in and the holiday season approaches, the city of Batumi, located in Georgia’s Adjara region, has officially kicked off its celebrations. The lighting of the city’s grand New Year tree at Europe Square marked the beginning of a festive season filled with activities that will continue until early January. This special occasion has not only set the tone for the New Year in Batumi but also initiated a city-wide program of events that will engage both locals and tourists, making it one of the prime destinations for holiday travelers in Georgia.

A Vibrant Start to Batumi’s Holiday Celebrations

The lighting ceremony, held at the city’s central square, attracted thousands of residents and tourists, eager to witness the first glimpse of Batumi’s vibrant holiday decorations. This annual event is more than just a tree-lighting—it’s a citywide invitation to enjoy family-friendly events and to celebrate the season with both locals and visitors. Europe Square was adorned with festive decorations, while the opening of the New Year Village added to the holiday atmosphere. This village, designed with festive installations, entrepreneurial stalls, and gastronomic offerings, serves as a central hub for Batumi’s holiday activities, bringing together entertainment, local crafts, and traditional Georgian food.

Batumi’s Holiday Village: A Celebration of Local Culture and Hospitality

Batumi’s New Year Village is designed to provide visitors with an authentic Georgian holiday experience. It features various stalls offering both local crafts and gastronomic delights that highlight the rich culinary heritage of the Adjara region. From traditional Georgian sweets like churchkhela to local wines, visitors can indulge in the finest flavors while exploring the artistic creations displayed in the market stalls. The village also boasts numerous areas for children’s entertainment, including performances, concerts, and interactive programs designed to engage younger audiences in the holiday spirit. These festivities reflect Batumi’s effort to create a welcoming environment for families, making the city a sought-after destination for travelers seeking a warm and festive atmosphere.

Holiday Events Across Adjara: Expanding Festivities Beyond Batumi

While Batumi leads the celebrations, the holiday season in Adjara extends far beyond the city limits. On the same day as Batumi’s grand tree lighting, Khulo and Shuakhevi also celebrated the lighting of their main Christmas trees, while Keda, Khelvachauri, and Kobuleti are slated to host similar ceremonies in the coming days. This widespread celebration across the region enhances the overall holiday appeal of Adjara, offering tourists the chance to experience local traditions and participate in regional festivities that highlight the beauty and culture of this coastal region of Georgia.

The multi-location celebrations create a sense of unity and pride within the Adjara region, showcasing its strong sense of community and its ability to draw tourists from across the globe. By holding events in various towns and villages, the region is not only promoting its cultural heritage but also fostering a tourism-driven economy, inviting international visitors to experience Georgia’s rich holiday culture in both urban and rural settings.

Festive Performances and Concerts: Bringing Georgia’s Music and Culture to Life

One of the major draws for tourists visiting Batumi and Adjara during the holiday season is the gala concert scheduled to take place on New Year’s Eve. This spectacular performance, held in Europe Square, will feature both local and international artists, providing a showcase of Georgia’s musical talent and cultural traditions. Tourists looking to enjoy the festive spirit through music will be treated to a blend of traditional Georgian songs and modern performances that reflect the diversity of the country’s music scene.

The holiday festivities continue well into January, culminating in the Christmas concert on January 7, offering an opportunity for both tourists and residents to celebrate the New Year and experience Georgian cultural expression through music and art. These concerts and performances play an important role in making Batumi and Adjara a vibrant hub for cultural tourism during the winter months, giving visitors the chance to enjoy the local music scene while embracing the warmth and hospitality of the region.

The Role of Batumi in Georgia’s Tourism Landscape

Batumi’s holiday celebrations have a significant impact on the tourism industry, making it one of Georgia’s key destinations during the festive season. The city’s efforts to combine traditional events with modern attractions make it an appealing destination for travelers seeking both cultural authenticity and festive enjoyment. The annual tree lighting and subsequent events attract both international visitors and domestic tourists, contributing to a boost in tourism throughout the region.

With the city’s growing reputation as a prime tourist destination, Batumi has positioned itself as a center for holiday tourism in Georgia. The festive celebrations play a key role in drawing tourists to the Adjara region, helping to diversify the local economy and supporting small businesses that rely on seasonal tourism. Whether it’s through visits to the New Year Village, attending gala concerts, or experiencing the warmth of Georgian hospitality, Batumi continues to enhance its status as a must-visit destination during the winter months.

A Bright Future for Batumi’s Holiday Tourism

As the holiday season in Batumi and the Adjara region continues, it becomes clear that the city’s festive offerings are playing a key role in shaping the future of tourism in Georgia. By offering a mix of family-friendly activities, local crafts, and gastronomic delights, Batumi is creating an inclusive atmosphere that welcomes travelers of all ages and interests. The holiday celebrations, with their focus on local traditions and international influences, present a unique opportunity for visitors to explore the rich cultural landscape of Georgia while enjoying a festive environment that is both joyful and welcoming.

Tourists visiting Batumi this winter will undoubtedly be charmed by the city’s vibrant atmosphere, the warmth of its people, and the exciting array of events that fill the holiday calendar. From the tree lighting ceremony to the grand gala concert, Batumi offers an unforgettable holiday experience that combines traditional Georgian culture with modern holiday cheer. With tourism continuing to grow, Batumi’s holiday season has become a highlight in Georgia’s annual tourism calendar, providing a significant boost to the region’s economy and cultural profile.

Conclusion: Batumi as a Holiday Destination for 2025 and Beyond

Batumi’s New Year celebrations and the region-wide festivities highlight the city’s growing significance as a tourist destination during the winter months. With its blend of traditional Georgian culture, family-oriented events, and gastronomic offerings, Batumi offers something for everyone—making it an ideal location for those seeking a memorable holiday experience. For travelers looking to immerse themselves in the charm and warmth of Georgia during the holiday season, Batumi stands out as a city that promises a unique, festive atmosphere that is sure to leave a lasting impression.