Beatriz Jurs Named Director of National Accounts at Half Moon

Published on July 24, 2025

By: Tuhin Sarkar

Salamander Collection has appointed Beatriz Jurs as Director of National Accounts at Half Moon, a prestigious Jamaican resort renowned for redefining luxury in the Caribbean. This appointment marks a key strategic addition to Half Moon’s leadership team, strengthening its sales capabilities and ensuring that the resort continues its commitment to excellence in service and guest satisfaction. Jurs will oversee national accounts for the Southeast, Texas, Midwest, West Coast, and Latin America regions, expanding Half Moon’s reach in key markets.

Jurs brings with her more than two decades of experience in the luxury hospitality industry, having held senior roles with renowned brands such as Velas Resorts, The Ritz-Carlton Hotel Company, Renaissance Hotels, and Valor Hospitality Partners. Her experience at HelmsBriscoe, where she was recognized with the President’s Club and Shining Star Award, has further solidified her reputation as a top-tier sales leader. Her deep understanding of client engagement and her ability to create high-impact group experiences will play a crucial role in continuing Half Moon’s legacy as a premier destination for travelers.

A Rich Background in Luxury Hospitality and Sales Leadership

Beatriz Jurs’ career has been defined by her exceptional ability to connect with clients and deliver customized solutions that exceed expectations. At Half Moon, she will bring this client-first approach to every aspect of her role. Jurs is known for her ability to create memorable experiences that engage clients and ensure lasting relationships. This expertise is particularly valuable for a resort like Half Moon, which is renowned for its luxurious offerings and exceptional guest service.

Jurs’ prior roles have seen her contribute to major hospitality brands, enhancing operations and leading sales teams toward growth. Her time with Velas Resorts, The Ritz-Carlton, and other high-end hotel chains has given her the experience needed to navigate the competitive luxury hospitality market and the insight to grow Half Moon’s national accounts. Her passion for client engagement and her ability to anticipate customer needs align perfectly with Half Moon’s mission to offer unparalleled experiences for guests.

Half Moon: A World-Class Caribbean Destination

Half Moon is one of the Caribbean’s most iconic resorts, offering a world-class experience for travelers seeking the perfect balance of relaxation, adventure, and luxury. Located just 10 minutes from Sangster International Airport, the resort spans 400 acres and features three distinct resort areas: Founders Cove, Eclipse, and The Villas. Each area offers its own unique charm and luxurious amenities, ensuring that guests have an exceptional stay tailored to their preferences.

Founders Cove offers a private crescent-shaped beach, swimming pools, and a swim-up bar, along with access to tennis courts, a newly renovated fitness center, and Anancy Children’s Village. Eclipse features 57 accommodations, an infinity-edge pool, a natural swimming cove, and seven bars and restaurants, including the acclaimed Delmare. Half Moon’s recent multi-million-dollar enhancements to its villa experience, including the rebranding of its Villas at Half Moon, provide even more options for those seeking the ultimate in luxury.

The Full Range of Activities and Dining at Half Moon

Guests at Half Moon can enjoy a variety of activities, including equestrian adventures, watersports, tennis, pickleball, and squash. The resort’s dining options are equally diverse, with standout venues like the legendary Cedar Bar and Half Moon’s signature restaurant, Sugar Mill, known for its creative take on Jamaican cuisine. For those seeking relaxation, Half Moon offers a Robert Trent Jones Sr.-designed golf course and Fern Tree, A Salamander Spa. This world-class spa features two overwater bungalows for massages and yoga sessions, providing the ultimate in wellness and tranquility.

Jurs’ Appointment Marks a New Chapter for Half Moon

With Beatriz Jurs at the helm of national accounts, Half Moon is poised to continue its legacy of excellence in the Caribbean luxury hospitality market. Jurs’ leadership will play a key role in expanding the resort’s reach in North America and Latin America, ensuring that it remains a top destination for travelers. Her extensive experience in creating high-impact group experiences will be invaluable as she works to strengthen relationships with key clients and drive business growth.

Half Moon’s continued investment in top-tier talent and exceptional guest service will ensure that the resort remains at the forefront of the Caribbean luxury market. Jurs’ appointment is a crucial step in continuing this commitment and ensuring that Half Moon remains a premier choice for travelers seeking an unforgettable vacation experience.