Belarus Seeks to Increase Chinese Tourism with New Partnership Plans, Here’s All You Need to Know

Published on December 29, 2025

Belarus and Chinese tourism relations have been moving ahead steadily, and both sides have demonstrated strong commitment levels to enhanced mutual cooperation in this field. The recent video conference organized by Belarus’ Embassy in China, including the participation of the Republican Union of Tourism Organizations, brought out the strong developments made in tourism relationships. Representatives of key business unions and Belarusian companies were engaged in this video conference, and tourism has emerged as increasingly important in their bilateral relationships.

Growing Belarusian-Chinese Tourism Ties

The videoconference highlighted a positive dynamic in Belarusian-Chinese tourism relations, according to Aleksandr Kopanev, the Director of the Republican Union of Tourism Organizations. One of the most encouraging aspects of the discussion was the increase in air traffic between the two countries, which has played a crucial role in enhancing connectivity. This surge in flight availability has significantly contributed to more Belarusian tourists opting for China as a prime travel destination in East Asia.

Both sides have recognized the potential for expanding tourism exchanges, with Belarusian tourists increasingly eager to explore China’s vast cultural, historical, and modern attractions. Conversely, Belarusian businesses are also looking forward to hosting more Chinese tourists, who are drawn to Belarus for its unique blend of Eastern European charm, historical sites, and natural beauty.

A Growing Demand for Travel Between Belarus and China

The growing flow of Belarusian tourists to China is one of the key indicators of the strengthening tourism relations. As air travel becomes more accessible, Belarusian visitors are finding China to be an exciting and diverse destination that offers everything from ancient history to cutting-edge modernity. Major cities like Beijing, Shanghai, and Chengdu, as well as lesser-known gems like Xi’an and Lijiang, are increasingly popular among Belarusian travelers looking to immerse themselves in China’s rich culture.

The rise in Belarusian tourists visiting China highlights the positive reception of travel opportunities between the two countries. In addition to sightseeing and cultural exploration, business and educational tourism have also been growing in popularity. Many Belarusian travelers now venture to China for opportunities to engage in academic exchanges, business ventures, and conferences.

Simultaneously, the Belarusian government and local tourism organizations are working to make Belarus an equally appealing destination for Chinese tourists. The country’s rich history, fascinating architecture, and diverse landscapes are just some of the attractions drawing the interest of Chinese tourists. Additionally, Belarus’ relatively lower costs for accommodation, food, and experiences have made it an increasingly attractive choice for Chinese visitors looking for a European experience without the higher price tags of more traditional European destinations.

Enhancing Bilateral Cooperation: What’s Next?

During the videoconference, both Belarus and China expressed interest in further enhancing their tourism cooperation. One of the key outcomes of the discussions was the agreement to organize another videoconference, which will be held in the first quarter of 2026. This event will bring together representatives from both countries to continue exploring opportunities for collaboration in the tourism sector. The focus will be on resolving existing challenges and expanding areas of cooperation, such as improving visa processes, increasing direct flights, and enhancing travel-related services.

The scheduled videoconference promises to be an important step toward building a stronger foundation for tourism ties between Belarus and China. By continuing to focus on collaboration, both countries aim to increase bilateral tourism numbers and improve the overall travel experience for tourists from both nations.

Key Areas of Focus for Future Development

As tourism continues to flourish between Belarus and China, there are several key areas that both countries are looking to develop further to enhance the visitor experience. One significant area is improving air connectivity. The increase in flight availability between the two countries has been crucial in boosting tourism, but there is still room for further expansion. Both nations aim to make travel more accessible by offering more direct flights and affordable options for tourists.

Another focus is the improvement of tourism infrastructure and services to cater to growing numbers of international visitors. Belarus, for example, is working on enhancing its tourism facilities, including hotels, transportation, and guided tours, to ensure that Chinese visitors have a seamless and enjoyable experience. Additionally, developing travel packages and customized tours that cater specifically to Chinese tourists is an area of interest for Belarusian travel agencies.

Cultural exchange is also an important aspect of strengthening tourism relations. Both Belarus and China recognize the value of shared cultural experiences, and initiatives to promote cultural exchange programs, including exhibitions, festivals, and academic collaborations, will continue to play a central role in their tourism cooperation.

The Economic Impact of Strengthening Belarusian-Chinese Tourism Relations

Strengthening tourism relations between Belarus and China has significant economic implications for both countries. For Belarus, increased tourism translates into more revenue for the hospitality and service sectors. Chinese tourists bring much-needed income to the local economy, particularly in cities like Minsk, Brest, and Grodno, which are popular with visitors. Additionally, tourism creates jobs, boosts demand for local products, and supports various industries such as transportation, retail, and entertainment.

For China, Belarusian tourists contribute to the diversification of its outbound tourism market. While many Chinese tourists flock to destinations in Southeast Asia and Western Europe, Belarus offers a unique European experience with its own cultural flavor. By increasing tourism from Belarus, China can expand its tourism exports and create new travel opportunities for its citizens.

Looking Ahead: A Bright Future for Belarusian-Chinese Tourism

The future for Belarus and China in relation to their tourism sectors appears bright as these two countries are cooperating in overcoming challenges as well as leveraging opportunities that will help them grow in this sector. As there are increasing tourists between these two countries, their relationship in this sector will continue changing and improving as these two countries will ensure that their cooperation in this area increases.