Belgrade International Tourism Fair to be largest tourism event in South East Europe

Tuesday, February 20, 2024

The 45th International Tourism Fair in Belgrade , known as Sajam Tourisma, is set to take place from 22 to 25 February 2024, under the vibrant slogan “Adventure Begins Here!” Located in the bustling city of Belgrade, the event will occupy Halls 1, 1a, and 4, promising to be the largest tourist celebration in South East Europe. This year’s edition is a significant milestone in the fair’s history, offering an expansive platform for the meeting and mingling of world cultures, and the promotion of new and exciting destinations.

As a renowned gathering point for tourism professionals, enthusiasts, and cultures from around the globe, the International Tourism Fair will showcase a plethora of first-minute offers, featuring both domestic and foreign tourist regions and attractions. The event aims to create an unforgettable atmosphere for attendees, where they can explore a wide array of travel options, from exotic locales to hidden gems within Serbia itself. It serves not only as a marketplace for tourism opportunities but also as a cultural exchange hub, where the diversity of global cultures is celebrated and shared.

In conjunction with the Tourism Fair, the 19th International Fair of Hotel and Catering Equipment HORECA will take place in Hall 2. This segment of the event highlights the latest trends and innovations in the hotel and catering industry, offering businesses and professionals a chance to discover new products, services, and technologies designed to enhance the hospitality experience. From state-of-the-art kitchen equipment to the newest in hotel technology, HORECA provides a comprehensive look at the future of hospitality services.

The Belgrade International Tourism Fair is poised to set new benchmarks for tourism events in the region, with its extensive exhibitor lineup and expected influx of visitors. It stands as a testament to the growing importance of tourism in South East Europe, offering a unique opportunity for industry stakeholders to network, collaborate, and drive growth. Whether you’re a professional looking to expand your business horizon, or a traveler in search of your next adventure, the 45th International Tourism Fair in Belgrade is where your journey begins.