Bengal Becomes Second Most Popular Destination for International Tourists of India, with More than Fourteen Percent Rise in Visitors Driven by Cultural and Sustainable Tourism

Published on November 27, 2025

Bengal has emerged as a favorite destination for international visitors in the country, firmly establishing its position as the second most sought-after state for foreign tourists coming to India, according to statistics released by the Union Tourism Ministry in the India Tourism Data Compendium 2025. International tourist arrivals went up 14.8% higher to 31 lakh in 2024 from 27 lakh in 2023, underlining Bengal’s increasing appeal and its success in attracting global attention.

A Diverse Tourism Landscape: Combining Heritage, Wellness, and Sustainability

Bengal’s tourism growth can be attributed to its diverse offerings that cater to a wide range of interests. The state boasts a rich cultural heritage, with historic landmarks such as the Sundarbans, Kolkata’s colonial architecture, and Darjeeling’s tea estates, attracting culture seekers and history enthusiasts.

However, Bengal is also becoming known for its growing focus on wellness tourism, eco-tourism, and sustainable travel. The Sundarbans mangrove forests, hill stations like Darjeeling, and the serene beauty of Sikkim provide perfect opportunities for nature tourism and adventure tourism, helping to tap into the global demand for eco-friendly travel. The state’s commitment to sustainability in tourism development ensures that as more travelers visit, the natural landscape remains protected, benefiting both local communities and global visitors.

Tourism Impact: Strengthening Local Economies and Creating Jobs

The surge in international tourism has had a significant economic impact on Bengal’s economy. As foreign tourists arrive in increasing numbers, demand for hotels, restaurants, tour operators, and transport services has risen. This influx of tourism revenue supports local businesses and creates new jobs, particularly in hospitality and tourism services, such as tour guides, transportation services, and retail.

The government’s focus on promoting domestic tourism alongside international arrivals has also ensured that local communities benefit from the economic opportunities tourism brings. Local artisans, small businesses, and craftspeople are seeing greater demand for their products as tourism spending increases. By supporting small-scale enterprises and cultural preservation, the tourism sector is playing a crucial role in both economic growth and social development.

In addition, the MICE tourism sector in Bengal, driven by the rise in conferences, business events, and international exhibitions, has been instrumental in creating job opportunities in sectors like event planning, business tourism, and venue management. These developments reflect the tourism industry’s potential to drive long-term growth across the state.

Strategic Tourism Initiatives: Promoting Diverse and Sustainable Experiences

The tourism recovery in Bengal has been propelled by targeted efforts to diversify its tourism offerings. In particular, the state has launched initiatives focused on promoting festivals, religious tourism, and wellness tourism, which not only attract international tourists but also ensure the state’s long-term tourism sustainability. Festival tourism in Bengal, exemplified by the globally recognized Durga Puja festival in Kolkata, has become a key attraction for international visitors looking to experience India’s rich cultural and religious diversity.

Additionally, the state’s growing emphasis on MICE tourism has positioned Kolkata as a desirable destination for business conferences, international exhibitions, and corporate retreats. This has helped establish Bengal as a competitive player in the global business tourism market.

As tourism offerings diversify, the development of wellness tourism in regions like Sikkim, known for its spa resorts and health retreats, is attracting travelers seeking restorative and mindful travel experiences. The eco-tourism sector, with a focus on responsible travel, is also on the rise, attracting nature-focused visitors who wish to explore Bengal’s wilderness areas while maintaining a strong commitment to sustainability.

Tourism and Infrastructure Development: The Path to Future Growth

Infrastructure improvements have played a crucial role in making Bengal more accessible to international visitors. Investments in airports, road networks, and transportation systems are ensuring that the state is ready to handle increasing tourism traffic. Kolkata’s international airport has seen upgrades, including more international routes and direct flights from key cities like London, Dubai, and Bangkok, while local transportation services have improved to accommodate both tourists and residents.

Looking Ahead: Sustainable Growth and Future Tourism Trends in Bengal

As Bengal’s tourism sector continues to grow, sustainable practices will remain at the forefront of the state’s strategy to attract more international visitors. The growing demand for eco-tourism, wellness travel, and cultural tourism presents Bengal with opportunities to become a leading destination for those seeking unique, sustainable, and authentic experiences.

The state’s commitment to tourism diversification—offering everything from heritage tourism to adventure tourism—ensures that Bengal will continue to attract a diverse range of travelers in the coming years. With the rise in global interest in eco-friendly travel, wellness tourism, and cultural exploration, Bengal’s tourism growth will provide long-term benefits to local communities and contribute to the state’s economic development.

Bengal’s Growing Influence as a Global Tourism Destination

The 14.8% increase in foreign tourist arrivals to Bengal thus reflects the State’s growing influence in the world tourism market. With focused investments in infrastructure, sustainability, and new tourism verticals, Bengal is all set to emerge as one of the most attractive tourist destinations offering a plethora of experiences. The state’s commitment to local engagement, economic growth, and cultural preservation ensures that Bengal remains a vibrant and sustainable tourism destination for years to come. As global tourism trends continue to evolve, Bengal’s tourism industry will remain adaptable, driving forward its reputation as a must-visit destination for travelers from around the world.