Bethlehem Welcomes Pilgrims and Tourists as Christmas Celebrations Mark Economic Rebirth, Here’s All You Need to Know

Published on December 7, 2025

Bethlehem held its first Christmas tree lighting ceremony in two years in Manger Square this weekend, a fitting return to the birthplace of Jesus Christ. Our recent ceremony, held on December 6, 2025, signifies a major reopening for the city, first in a series for the resuming of its tourism industry, then to reinstate the Christmas spirit the city is known for.

The square is now dominated by this year’s Christmas tree, shining with thousands of twinkling lights topped with a red, shining star symbolic of hope and renewal. Visitors to the West Bank and Christmas tourists from Israel set to the classical melodies of carols performed live on stage and celebrated with strobe light and holiday cheers joined by many to the center of this ancient city.

This event was a celebration, but it was also a sign of Bethlehem’s healing from a deep and painful experience. Christmas events and Christmas tourist activity in the city came to a complete standstill. For the last two years the city was silent and the Christmas season events and tourism activity came to an abrupt shut down. So, as the city slowly began the rebuilding of its tourism, the event helped to bring a feeling of hope and optimism for the future to Bethlehem.

A City Rebuilding Its Tourism Legacy

For many, the lighting of the Christmas tree marks more than just the beginning of the holiday season—it is the first sign of Bethlehem’s revival as a global tourism destination. The city’s tourism sector had been devastated over the past two years, with hotel bookings and tourist foot traffic plummeting due to the disruptions caused by broader regional instability. Christmas, a significant holiday for both religious pilgrims and international tourists, was silenced, with the cancellation of public celebrations in Manger Square leaving the city’s vibrant tourism-based economy in the doldrums.

Bethlehem, a city steeped in Christian history, draws pilgrims and tourists each year who seek to visit the Church of the Nativity, the site believed to be the birthplace of Jesus. This religious and historical significance makes Bethlehem one of the most important destinations for Christian tourists globally. The city is also a key stop on many religious tours of the Holy Land, drawing visitors who travel to experience the traditions and stories that are central to Christian faith.

For years, Bethlehem has been a hub of spiritual tourism, attracting pilgrims from across the world to walk the same streets where Jesus was born. The city’s annual Christmas celebrations were always a major highlight, with thousands gathering in Manger Square to witness the tree lighting and partake in the festivities. However, the impact of the past two years on the tourism industry has left a visible mark on local businesses, hotels, and cultural institutions, all of which rely heavily on the influx of visitors during the Christmas period.

The Economic Impact of Christmas Tourism in Bethlehem

The return of Christmas celebrations to Bethlehem is seen as a critical moment for the local economy, as tourism is the city’s main source of income. The city’s mayor, Maher Canawati, spoke candidly about the hardship experienced by local families during the past two years, noting that unemployment had soared, and many residents had left in search of work elsewhere. With the tourism sector decimated, businesses in Manger Square and surrounding areas suffered as visitors stopped arriving in large numbers, leading to severe economic strain.

However, the lighting of the Christmas tree and the return of pilgrims to the city signal a potential resurgence in Bethlehem’s tourism industry. Local businesses, ranging from souvenir shops to restaurants, are already seeing increased foot traffic as tourists begin to trickle back to the city. Hotels and guesthouses, which had been left empty during the past two holiday seasons, are gradually filling up again as bookings for the Christmas period rise.

Bethlehem’s economy has always been closely tied to its status as a religious destination, and the return of international tourists for the Christmas season brings with it the possibility of a more vibrant and prosperous future. As local businesses regain their footing, Bethlehem’s tourism industry has the potential to bounce back, contributing to the broader economy of the West Bank.

The Role of Pilgrimage and Tourism in Bethlehem’s Recovery

While pilgrims make up a significant portion of Bethlehem’s tourists, the city is also working to attract international travelers beyond the religious community. Bethlehem’s rich cultural heritage, combined with its proximity to Jerusalem, makes it an appealing destination for travelers interested in exploring the historical and spiritual landmarks of the region.

In addition to the Church of the Nativity, visitors to Bethlehem can experience a variety of cultural and historical sites. From the ancient streets and markets of the city to nearby attractions such as the Herodium and the Shepherds’ Field, Bethlehem offers a diverse range of experiences for tourists. These attractions, along with the city’s vibrant arts and crafts scene, make it an increasingly popular destination for cultural tourism.

Bethlehem has also been exploring ways to expand its offerings for tourists, including new events and activities aimed at diversifying its tourism appeal. The city is working to create a welcoming environment for both pilgrims and general tourists, focusing on providing a variety of experiences that highlight the city’s rich history and diverse cultural heritage.

Challenges Remain, But Bethlehem’s Future Looks Bright

While the Christmas tree lighting and the return of tourists are cause for celebration, Bethlehem’s recovery is far from complete. The city continues to face challenges, including political instability, travel restrictions, and security concerns that can deter some international visitors. Additionally, tensions in the West Bank and ongoing regional challenges could create uncertainties for the city’s tourism sector in the years to come.

However, the recent resurgence in tourism to Bethlehem offers hope for the future. With the global Christian community closely watching the developments in the city, Bethlehem is positioning itself to once again become a vital destination on the world’s religious and cultural tourism map.

As the city continues to rebuild, local leaders remain optimistic that Bethlehem will regain its position as a thriving hub of pilgrimage tourism and cultural exchange, drawing visitors from around the world to experience the spiritual and historical significance of the city where Christmas began.

Looking Ahead: A Brighter Future for Bethlehem’s Tourism Industry

The story of Bethlehem’s recent recovery is one of determination and hope. The city is once again celebrating Christmas in Manger Square and slowly, the tourism sector is being revived. Local entrepreneurs are recovering economically and gone are the days of the holidays being overshadowed. Residents and tourists alike are partaking in the cherished holiday customs of Bethlehem.

As Christmas arrives once again, the city not only celebrates the long-standing customs, but also looks toward a brighter tomorrow as it rebuilds the tourism sector and continues working toward the goal of being a world leader in spiritual and cultural tourism.