Bhutan Tourism confirms participation in South Asia Travel & Tourism Exchange Exhibition 2023

 Wednesday, January 25, 2023 

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In a bid to promote Bhutan tourism and increase awareness of Bhutan’s renewed focus on the sustainability of the tourism sector, the Bhutan Tourism Council announced its participation in South Asia’s Travel and Tourism Exchange (SATTE) 2023 in India.


SATTE is Asia’s leading tourism exhibition that offers a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism, and hospitality industry.


Bhutan Tourism intends to use this opportunity to showcase new itineraries and create awareness around its new national brand identity ‘Believe’. ‘Beleive’ is a campaign that inspires a new vision of the future to its citizens and is reflective of Bhutan’s character and landscapes, history and ambitions, which are bold, vivid, richly storied and utterly distinctive.


Carissa Nimah, Chief Marketing Officer, Department of Tourism, Bhutan, said, “Bhutan is already an incredibly alluring destination, yet it has so many layers to be revealed and shared. Removed from the humdrum and hectic, Bhutan is proof that happiness, connection, respite and revelation are our birth right. Restoring one’s sense of belief is the kingdom’s real gift to its visitors. The nation itself believes in a better future, led by wisdom from its past – a belief it is manifesting daily. Bhutan is honoured to be part of SATTE 2023, and we look forward to reconnecting with our Indian travellers and partners.”


The Department of Tourism will be accompanied by 14 exhibitors from Bhutan which includes 5 hotels and 9 tour operators.


Bhutan is the only country in the world that uses the happiness of its people as a guiding principle that underpins everything, Bhutan is notably one of the very few carbon-negative countries in the world (in 2021, Bhutan sequestered 9.4 million tonnes of carbon against its emission capacity of 3.8 million tonnes).


Bhutan is an all-year-round destination where every season has something to offer to everyone, from hiking through the pristine nature, sightseeing tours, helicopter tours, adventure, fresh harvests, stunning textiles, festivals and hot stone baths.

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