‘Big Drive’ to grow golf tourism at International Golf Travel Market in Wales

Friday, October 22, 2021

Tourism Ireland’s ‘drive’ to restart golf tourism to the island of Ireland is under way this week – at the International Golf Travel Market (IGTM) in Wales.

Sixteen (16) golf and tourism operators from the island of Ireland have joined Tourism Ireland at this important event for the global golf travel community – which brings together golf travel professionals from around the world, including top golf tour operators.

The companies from Ireland are engaging in four days of one-to-one, pre-scheduled appointments and networking – which provide an excellent opportunity to negotiate and exchange vital contracts for 2022. As we begin to rebuild our overseas tourism business, promoting golf holidays on the island of Ireland will be a focus for Tourism Ireland in key markets around the world.

Louise Finnegan, Tourism Ireland’s Head of Business Partnership, said: “IGTM is a really great opportunity to showcase our world-class golf. This is just one element of Tourism Ireland’s busy promotional programme to encourage more golfers from around the globe to consider a holiday in Ireland, as we restart tourism from overseas. We’re also taking every opportunity to highlight the fact that The Open will return to Royal Portrush in 2025 and the Ryder Cup will take place at Adare Manor in 2027. Tourism Ireland will be pulling out all the stops once again to leverage the tourism potential of these prestigious sporting events in our important golf markets around the world.”

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