Bihac Now Sees Surge in Global Tourism, Attracting Guests From Different Countries

Published on December 1, 2025

The northwestern part of Bosnia and Herzegovina has recently attracted a large number of international tourists. For instance, this year, more than 125,000 tourists visiting 124 countries recorded in the town of Bihac. This steady growth in Bihac’s tourist economy, fueled by developing Bihac’s tourist economy in Bihac, was presented at the Local Economic Forum and is the result of developing accommodation facilities, infrastructure, and the promotion of the area’s tourist attractions.

Bihac is located near the border of Croatia and is known for its beautiful and diverse landscapes and its proximity to several historical attractions, as well as the Una River, which is a popular site for numerous outdoor and adventure-focused tourism. The tourism statistics from the previous year, for this year, 2023, show a steady increase in tourism in Bihac, especially in international tourism, confirming that Bihac is the most important tourist center in the region. This also explains the increase in revenues from the Residence Excise Taxes to 232.063 BAM.

Tourism Growth in Bihac: Infrastructure and Accommodation Development

Bihac has developed its tourism infrastructure significantly during the last two years. To accommodate the increasing flow of visitors, five new hotels were opened. Currently, the city has 16 operational hotels and three motels, in addition to several other lodging facilities. Bihac can accommodate various types of travelers, from the budget conscious to high-end clients.

Currently, the city has an impressive 521 lodging units, which translates to a total of 1,132 individual rooms and 2,045 beds. Thus, the city has sufficient accommodation capacity to host visitors throughout the year. Bihac’s continued improvements of its transportation facilities, signage, and other tourism-related infrastructure, has enhanced Bihac’s attractiveness as a tourism destination.

These developments have been part of a broader vision of the local administration and the Tourist Board aimed at establishing Bihac as a regional tourism hub. With the improvement of the visitor infrastructure, the city is significantly encouraging tourism for leisure, business, eco-tourism, adventure activities, and promoting the accommodation facilities diversity.

Bihac’s Growing Adventure and Outdoor Tourism

Bihac has breathtaking natural landscapes and outdoor adventure has become the central focus of the city’s tourism sector. Tourists are attracted to the pristine waters of the Una River where activities such as fishing, rafting, and kayaking are offered. Tourists also enjoy the unaffected natural surroundings of the Una National Park, rich in wildlife and diverse plant species, and are attracted to the wild life and varied adventure outdoors.

Bihac has countless biking and hiking trails and an abundance of facilities for the region’s dense and fertile forests to be explored. For those interested in eco-tourism, the city and the surrounding region offer Sustainable Tourism options. A growing interest in these outdoor adventure activities has contributed to the increase in tourism in Bihac where travelers journey from neighboring countries, the United States, Canada, and other European countries.

Apart from its outdoor activities, Bihac has become prominent for cultural and historical appreciation as well. The Ottoman structures such as the Fethija Mosque and the Bihać Fortress are well kept and have drawn attention from those with an interest in the past. The positioning of Bihac also encourages travelers wishing to experience the beautiful and cultural sites of Bosnia and Herzegovina as well as border Croatia.

Economic Effects and Investment in the Advertising of Tourism

Revenue from tourism, especially residence taxes, has been supporting the further advancement of the city’s tourism sector. The Local Economic Forum emphasized that the improvement of Bihac has been funded by the increasing tourism revenue. The funds have been allocated to supporting major developments in the city such as roads, public transportation, and green initiatives. These developments are targeted to ensure Bihac’s continued ability to attract and engage increasing numbers of tourists.

The local government together with the Tourist Board of Bihac have been working together on the promotional marketing of Bihac. Publicity marketing campaigns, Bihac tourism participation, and the Bihac tourism marketing consortium are the main tools to place Bihac on the International tourism map. The purpose is to position the Bihac tourism market in the top places of cities with the best tourism offers of nature, culture, and adventure, to build a positive image of Bihac on the International tourism market.

Regional Tourism Brand: Bihac on the International Market

The positive image of Bihac as a regional tourism brand is growing and making its way to the International market. Bihac received visitors in 124 foreign countries in 2023. Bihac is located in the heart of Bosnia and Herzegovina with its rich cultural and diverse landscape, making it an attractive tourist destination within the lesser-known destinations in Europe and its surrounding countries.

Bihac, is the perfect destination with historical and cultural, and a diverse modern-day tourism offering, differs from the other crowded Europe. With an ever-growing demand for outdoor tourism, cultural activities, and Eco tourism activities, this destination offers a rich diverse experience.

Forecasting Sustainable Travel and Further Advancement

Bihac is prioritizing sustainability due to the growing influx of tourism. Preserving the natural and cultural resources of the town and developing eco-tourism and adventure tourism are of concern to the local government. Steps are being taken to enable growth in the tourism sector to be sustainable based on responsible travel and the protection of the environment.

Bihac is expected to be one of the top leaders in the area of tourism in the forthcoming years. The city is targeted to draw more tourists worldwide as there is promotion, infrastructure, and accommodation enhancements. This increases the city’s tourism brand presence in the Bosnia and Herzegovina.