Bình Định Tourism Launches Surging Promotions and Discounts Aimed at Attracting More Tourists and Elevating the Region’s Appeal as a Premier Travel Destination

Published on October 30, 2024

In an effort to attract more visitors, tourism businesses in Bình Định Province are implementing significant promotional campaigns on food, accommodation, and various services. This initiative aims to enhance the appeal of the region and drive tourist traffic from now until the end of the year.

Promotions and Discounts Overview

From the beginning of October through the end of this year, a variety of services in Bình Định will be offered at discounted rates, ranging from 10% to 50%. This includes accommodations, sightseeing, dining, travel, transportation, and conference facilities aimed at tourists participating in conferences and seminars, as well as other tourist activities.

Specific Discounts Offered

The Bình Định Department of Tourism reported that 21 accommodation establishments are set to reduce their room rates between 20% and 50% compared to their standard prices. Additionally, three transportation companies catering to tourists will lower their fares by at least 20%. Dining establishments are also participating in the promotion, with six venues offering price reductions between 5% and 50%, depending on the size of the group. Furthermore, two sightseeing tours will provide discounts on entrance fees to heritage sites, with reductions of 20% to 50% for groups of five or more.

Groups visiting for conferences and seminars will benefit significantly; those with a minimum of 100 guests will receive a 50% discount on the costs associated with renting halls and meeting rooms at the Provincial Convention Centre, along with 50% off the costs of organizing traditional art performances.

Commitment to Quality and Satisfaction

The tourism authority in Bình Định has urged organizations and businesses to implement these discount packages rigorously and to maintain high quality standards to ensure visitor satisfaction. This focus on quality alongside affordability aims to create a positive experience for tourists, fostering repeat visits and positive word-of-mouth.

Strategic Goals for Tourism Development

Bình Định is positioning itself as a key player in the tourism sector, striving to become a leading destination for both domestic and international travelers. The province’s officials have set ambitious goals, seeking to capitalize on its natural beauty and cultural heritage to draw in tourists.

Recent Initiatives and Successes

Throughout the year, Bình Định has undertaken numerous initiatives to boost tourism. A notable highlight was the successful hosting of the “Amazing Bình Định Fest 2024,” which included the International Boat Racing Championship and the World Teqball Championship. These events showcased new sports tourism products, further elevating Bình Định’s profile within both national and international tourism markets.

The province has seen remarkable success, welcoming over 8 million visitors in the first nine months of this year alone, which marks an 87.5% increase compared to the same period in the previous year. This influx has exceeded the province’s visitor target for 2024 by 147%. Revenue from tourism has also surged, reaching over VNĐ22.7 trillion (approximately US$897.3 million), reflecting a 56.9% increase over the previous year.

Future Events and Tourism Expansion Plans

Looking ahead, Bình Định has ambitious plans for next year, with 28 events scheduled, including a New Year’s Countdown program, the UIM-APB Watercraft Racing Championship, and the celebration of the 50th anniversary of Bình Định’s liberation, which will feature fireworks and art performances. Other notable events include the UIM-APB F1H2O Boat Racing Championship, the second Bình Định Culinary Festival, an International Paragliding Competition, an international music festival, the National Pickleball Tournament, and the International Golf Championship 2025.

The series of promotions launched by tourism businesses in Bình Định Province signifies a proactive approach to attracting more visitors during the critical final months of the year. By offering substantial discounts across various services, the province is not only enhancing its appeal as a travel destination but also stimulating economic growth through increased tourism activity. The anticipated rise in visitor numbers, alongside the emphasis on quality service, positions Bình Định to strengthen its status in the competitive tourism market.