Friday, February 9, 2024
The BIT Milan event recently emerged as a pivotal platform in the global tourism landscape, spotlighting the most enthralling destinations, activities, and evolving trends within the sector. Renowned as the foremost marketplace for showcasing “Italy” on a global stage, BIT Milan represents a comprehensive cross-section of the tourism industry. The exhibition featured a diverse range of participants, including tourism boards from Italy and beyond, carriers, trade associations, tour operators, and emerging niche destinations.
Tourism Seychelles capitalized on this occasion, following a year marked by a 6% increase in Italian tourist arrivals by the end of 2023, to highlight the Seychelles archipelago as an ideal destination for couples, families, and those inclined towards sustainable travel. The event was organized into three thematic zones: Leisure, BeTech, and the MICE Village, each focusing on different facets of tourism, from leisure and digital innovation to the meetings industry.
The importance of the Italian market to Seychelles was underscored through numerous trade meetings with leading tour operators that promote the destination. The event also served as a prime opportunity for promoting the unique experiences Seychelles offers to end consumers.
During a panel discussion titled “Outgoing tourism today and tomorrow,” hosted alongside the Federazione Turismo Organizzato (FTO), Tourism Seychelles shared insights on market trends, product updates, and forecasts for the upcoming season, emphasizing the Italian market.
This year’s BIT Milan attracted over 1,100 exhibitors from 66 countries and engaged with high-profile buyers, predominantly from Europe, enabling exhibitors to cultivate business relationships and explore both inbound and outbound opportunities.
Key industry players from the airline and cruise sectors, including Aereoitalia, ITA Airways, Lufthansa, Eva Airways, Trenitalia, Costa Cruises, MSC Cruises, and Cruiseline, were in attendance. Additionally, notable entities in the network and tour-operator sector, such as Gattinoni and Alpitour World, participated, offering a multicultural and diverse perspective on a global scale. BIT Milan showcased a comprehensive vision of worldwide destinations and activities, from culinary adventures and local customs to wellness and sports tourism, catering to the versatile needs of today’s travelers, including digital nomads.
Through its participation in BIT Milan, Tourism Seychelles was afforded a vital platform to remain at the forefront of the latest industry trends, with a special emphasis on sustainability, awareness, personalization, and digitalization, signifying the event’s significant impact on global tourism dynamics.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
