BlueBird Travel Brings Taiwanese Snack Magic To Singapore’s Jewel Changi Airport

Published on December 12, 2025

Famous for their delicious egg rolls, Taiwan’s BlueBird Travel recently opened its first-ever Bluebird Travel Egg Roll specialty store in Singapore’s Jewel Changi Airport. This location is a major milestone for the company as it is the first in their international expansion strategy after celebrating their 10th anniversary! Due to Singapore’s popularity with Taiwanese foods like pork floss, bubble tea, and the overall Taiwanese cuisine, expansion to Singapore makes perfect sense. This expansion is the first step to bringing BlueBird Travel’s high-quality and innovatively Taiwan snacks for the world to enjoy. More than anything, this is the first store opening that represents the company’s diverse snacks and culinary expertise.

Bluebird Travel Jewel Changi sandwich. For the first time in an airport, guests will be able to enjoy the food of Taiwan’s and the company will offer a range of egg rolls for guests to try. Singapore’s Jewel Changi Airport Bluebird Travel store opening will offer everyone the airport’s signature Bluebird Travel egg rolls. This will allow more people to discover Taiwan’s egg roll flavours and snacks. This store opening is the first step in Bluebird Travel Egg Roll’s plan to serve global customers.

The Signature BlueBird Experience: Egg Rolls with a Twist

Travel BlueBird is well known for its one-of-a-kind egg roll. Their egg rolls are a creative twist on an egg roll with edible wrappers that are a specialty of a Taiwanese snack shop. The treats have a variety of fillings to choose from, with the company’s most popular egg rolls with a fan base in Taiwan, traveling the world for the first time to Singapore.

In addition to the egg rolls, BlueBird is bringing a Singapore-exclusive flavor, the Lemon Egg Roll. The flavor is deliberately brought to offer a balanced level of sweet and tart to complement the local market. The addition of the lemon flavor demonstrates the brand’s commitment to curating its menu for international markets.

A Warm Welcome: Bluebird Travel’s Store Design

The Bluebird Travel flagship store in Singapore has one of the most unique designs as it incorporates the idea of ‘egg roll aesthetics.’ The store’s interior features large cut-out shapes mimicking egg roll containers. Large egg roll-shaped, yellow, warm, glowing, ‘egg roll lights’ illuminate the interior like the golden, glowing layers of freshly baked egg rolls. These egg-roll lights are a striking trademark piece that looks very cute, serving as a welcoming icon to the store and representing the brand essence very well. They pull travelers in from the hallway to step into a space of warmth, creativity, and tasty snacks.

The design and ambiance of the store were created for travelers and for global immersion. The store design pays homage to Bluebird Travel’s Taiwanese roots while celebrating the cultures of the various customers they serve. Given that Jewel Changi Airport is one of the most traveled to, the flagship store is located in the heart of Singapore’s Jewel Changi. One of the most popular places for travelers to take a break is to enjoy authentic Taiwanese food and flavors.

Expanding Beyond Taiwan: Singapore as the First Stop

BlueBird Travel is turning a decade, and the move to broaden its horizons is something the company should be very proud of. Singapore has a great love for egg roll snacks and has the experience to appreciate the taste of Taiwan. This made Singapore the first target of BlueBird’s global expansion. With the brand’s iconic products and positive feedback from the trial pop-up store from earlier in the year, repeat customers from the brand and local consumers made the store a great success for the brand in Singapore. This propelled BlueBird Travel to the next level of expansion and the opening of a permanent flagship store in Singapore.

The Singapore store is the first for the Taiwanese company, which has a strong presence in its home country of Taiwan, with 17 stores under its name and a reputation for great quality and creativity. BlueBird Travel has won many accolades, holds an ISO 22000 and HACCP international food safety and security certificates, and is a recognized designated food gift provider for the Golden Horse Awards. With the opening of the Singapore flagship store, BlueBird is set to join the global market and showcase its talent.

Special Promotions for the Grand Opening

To celebrate the opening of its first international store, BlueBird Travel has a special promotion that runs from December 10 – 14, where you can buy 2 8-piece egg roll gift boxes and get 1 for free! We hope that this promotion encourages local and worldwide customers to try the delicious offerings of BlueBird Travel to get a taste of the brand’s signature egg rolls.

Along with the promotional offer, the store has several curated gift sets for the holidays. With the gift sets available, customers can celebrate the fast-approaching Christmas and Lunar New Year by bringing a delicious gift from Taiwan that represents a cultural icon of Taiwanese snacking.

BlueBird’s Commitment to Quality and Innovation

BlueBird Travel’s first flagship store in Singapore is not solely meant for enjoying delicious egg rolls, but also to enjoy the atmosphere that surrounds the store. The brand has earned a reputation for having buzz and a high-energy atmosphere due to its focus and commitment to quality and innovation. The company’s ability to design products for different markets and countries is what makes it so successful. In Singapore, BlueBurd offered a limited edition Lemon Egg Roll available in Singapore. This showed BlueBurd’s ability to adapt to the tastes and wants of consumers around the globe. BlueBurd has joined the competition of food gifting by offering original creations, cashing in on popular Taiwanese food.

Conclusion: Moving Jaead BlueBurd Travel

BlueBurd Travel’s flagship store in Singapore is the start of an international expansion. While they started in Taiwan, the company will continue to offer its snack innovation to the global community. BlueBurd Travel is destined to be the top company for quality and customer satisfaction in snack innovation.