Borovets Kicks Off Their Winter Season with Festive Event, Offering Exciting Discounts and Promising Future Developments for a Strong Season Ahead

Published on December 27, 2025

One of the most recognizable ski resorts in Bulgaria, Borovets will officially launch the winter season on December 27, 2025, with a festive event signifying the historic occasion of the 130th anniversary of the birth of the first mountain resort in Bulgaria and the first ski resort in the Balkans. This promises to be a significant celebration with sports and entertainment activities scheduled in a program that will appeal to all comers, irrespective of the weather.

To commemorate this historic milestone, there are several deals that Borovets is rolling out to excite its guests. Kids will be able to get ski passes for the price of one lev on Saturday, and day and night ski passes will be available at a 50% discount for the rest of the categories, which will be a good chance for the whole family and ski buffs to take to the mountain.

Sustainable Tourism Growth: Borovets Investment Plans and Future Prospects

Borosport AD, the company overseeing Borovets, has been steadily investing in the resort’s infrastructure over the years, including the installation of snowmaking systems to guarantee consistent snow coverage, even during milder winters. With an emphasis on sustainability, these investments are designed to extend the ski season, increase visitor comfort, and improve the overall winter tourism experience.

Looking ahead, Borovets plans to focus its development efforts on the higher parts of the mountain, including installing new gondola lifts and expanding snowmaking at altitudes above 1800 meters. These upgrades will not only enhance the skiing experience but also align with global trends in eco-tourism, ensuring that the region remains a sustainable and competitive destination for winter tourism. Borovets’ commitment to environmentally-friendly tourism practices positions it well for continued growth in the winter tourism sector.

Growth in Winter Tourism: A Positive Trend for Bulgarian Ski Resorts

As Borovets celebrates its 130th anniversary, it reflects the broader growth in winter tourism across Bulgaria, especially in the ski resort sector. The combination of modern amenities, affordable prices, and breathtaking winter landscapes makes Borovets a preferred choice for international visitors looking for an authentic European winter getaway.

The Bulgaria ski tourism market has been on the rise, with Borovets experiencing increased footfall from both local and international tourists. As domestic tourism continues to grow, the resort is capitalizing on the increased interest in winter sports, mountain exploration, and snow-based recreation. These developments indicate a strong future for winter tourism not just in Borovets but in Bulgaria as a whole, attracting both skiers and non-skiers alike.

A Strong Competitive Edge in European Ski Tourism

Bulgaria’s winter tourism growth is also driven by the increasing appeal of its ski resorts, including Borovets, Bansko, and Pamporovo. The continued investment in ski infrastructure, including modernized lifts, snowmaking systems, and eco-friendly accommodations, is helping these resorts compete with other European destinations. The ability to provide affordable access to world-class skiing makes Bulgaria an attractive alternative to more expensive European ski resorts.

Borovets, in particular, stands out due to its strategic location in the Eastern Alps, offering easy access to Western European tourists seeking an alternative to the overcrowded and high-priced resorts in the Alps. The resort’s affordable pricing, improved services, and commitment to sustainability are positioning it as a top contender for tourists looking to combine quality and value during their winter holidays.

Increasing Winter Tourism Interest: Borovets and Beyond

With Borovets at the forefront of winter tourism development, other resorts in the region are also benefiting from the surge in tourism. The Southeastern European market is witnessing a rise in interest from travelers eager to experience winter sports, mountain activities, and eco-tourism. As more international tourists are drawn to Bulgaria’s winter resorts, the country’s tourism industry will likely see long-term growth, supported by targeted marketing, infrastructure expansion, and a commitment to sustainability.

The growth of adventure tourism in winter destinations like Borovets also suggests a wider trend in the global tourism industry toward eco-friendly and active winter vacations. As travelers seek authentic experiences that combine outdoor activities with cultural immersion, Borovets’ unique offerings place it in an excellent position to capitalize on this trend.

A Bright Future for Borovets and Winter Tourism in Bulgaria

The coming winter of 2025 marks the start of the change for Borovets to become a top winter destination for Europe, thanks to the success the Bulgarian winter resort has enjoyed for 130 years. With further investment, Borovets will continue to be a player among the Europeans when it comes to alpine winter tourism.

The winter tourism development within this region, supported by investments and developments from Borovets that focus on natural and economically viable tourism, provides bright future prospects for tourism within this region and its surrounding areas over time. Through continued growth within this sector, Borovets is to be instrumental in ensuring that winter tourism is developed within Bulgaria through quality tourism practices.