Bosnia and Herzegovina, North Macedonia, Wales: Europe’s Best Kept Secrets Await

Published on September 4, 2025

While Europe is home to some of the world’s most popular and frequently visited destinations, such as Paris, Barcelona, and Rome, there is a wealth of underrated spots that continue to fly under the radar of most tourists. According to Time Out’s recent roundup, several European destinations have been named among the world’s most overlooked yet stunning places to visit. These hidden gems, whether small coastal towns or lesser-known cities, offer unique experiences without the overwhelming crowds of their more famous counterparts. In fact, 11 European destinations have made it onto the list of the most underrated places to visit globally.

The Appeal of Lesser-Known European Destinations

Europe’s most well-known tourist hotspots are undoubtedly beautiful, but as they become increasingly crowded, many travelers are seeking alternatives that offer both charm and tranquility. These overlooked destinations provide the perfect opportunity for a more relaxed, authentic travel experience, without compromising on the beauty or cultural richness of more popular cities and regions. Time Out’s new list features an array of European locations, each offering something unique – from serene coastal towns and rugged hiking trails to vibrant yet peaceful cities.

1. Carry-le-Rouet, France: The Hidden Gem of La Côte Bleue

Located just an hour west of Marseille, Carry-le-Rouet is a peaceful fishing town that offers an alternative to the more expensive and crowded Côte d’Azur. Nestled in the picturesque La Côte Bleue region, Carry-le-Rouet features stunning, uncrowded beaches such as Plage Fernandel, named after the famous French actor. Travelers can also explore hiking trails like the Sentier du Lézard, where they can enjoy the views of the Mediterranean, the charming residential area, and abundant flora. For those looking to escape the mainstream, Carry-le-Rouet offers a tranquil retreat with all the natural beauty of the south of France.

2. Georgian Military Highway, Georgia: A Crossroads of Cultures

The Georgian Military Highway stretches from Tbilisi to Russia, crossing landscapes that vary from mountainous terrains to scenic villages. Known for its historical significance, this route offers a glimpse into Georgia’s past, with ancient fortresses and monasteries dotting the highway. For adventurous travelers, the Georgian Military Highway offers a scenic journey through untouched nature, traditional towns, and cultural sites.

3. Flåm, Norway: A Tranquil Fjord Town

Located at the heart of the stunning Norwegian fjords, Flåm is a small village that offers breathtaking views, serene boat rides, and hiking opportunities through the lush landscapes. Unlike the more famous cities in Norway, Flåm is peaceful yet full of natural beauty, making it a perfect destination for those looking to explore the fjords without the crowds. The village also offers unique experiences like the Flåm Railway, which takes visitors through spectacular mountain scenery.

4. Malmö, Sweden: A Scandinavian City of Surprises

Sweden’s third-largest city, Malmö, is a cultural hub that blends historic charm with modern innovation. Known for its sustainable initiatives and vibrant arts scene, Malmö offers something for everyone. The city’s mix of contemporary design, picturesque parks, and proximity to Copenhagen makes it a perfect base for exploring the Skåne region. The city is increasingly recognized for its diverse culinary scene, design studios, and beautiful waterfront areas, all without the bustling crowds of Stockholm.

5. Turku, Finland: The Cultural Heart of Finland’s Southwest

Often overshadowed by Helsinki, Turku is Finland’s oldest city and is rich in history, culture, and charm. With its medieval architecture, vibrant markets, and bustling archipelago, Turku offers visitors a more authentic Finnish experience. The city is home to Finland’s first cathedral and is known for its lively food scene, offering everything from fresh fish to Finnish pastries. The nearby Turku Archipelago is ideal for exploring by bike, boat, or hiking.

6. Skopje, North Macedonia: A City with a Rich History

Skopje, the capital of North Macedonia, is often overlooked by travelers despite being a city of historical significance and cultural diversity. Skopje combines Ottoman, Byzantine, and modern influences, visible in its architecture, markets, and vibrant street life. The city is home to numerous historical monuments, including the Stone Bridge, the Old Bazaar, and the Skopje Fortress, providing visitors with an immersive glimpse into the country’s fascinating past.

7. The Azores, Portugal: An Island Paradise in the Atlantic

The Azores, an archipelago in the middle of the Atlantic, offers travelers a stunning combination of volcanic landscapes, lush greenery, and dramatic coastlines. The islands are a haven for nature lovers, with hiking trails, volcanic lakes, and geothermal hot springs to explore. The Azores remain a hidden gem in Europe, offering a peaceful escape from the typical Mediterranean destinations.

8. Bwlch Mountain, Wales: Hidden Hiking Trails in the Brecon Beacons

Located in the Brecon Beacons National Park, Bwlch Mountain is a quiet hiking spot in Wales, far removed from the busy tourist spots. It offers peaceful walking routes, including the famed Waterfalls Trail, where travelers can experience the natural beauty of the Welsh countryside without the usual crowds. The mountain’s remote location adds to its charm, making it perfect for those seeking an off-the-beaten-path adventure.

9. Sibiu, Romania: A Medieval Treasure in Transylvania

Sibiu, in the heart of Transylvania, is a medieval town that offers travelers a unique blend of history and architecture. Known for its well-preserved fortifications, cobbled streets, and grand squares, Sibiu is one of Romania’s best-kept secrets. The town is a gateway to the Carpathian Mountains and serves as a perfect base for exploring the Transylvanian countryside, castles, and folklore.

10. Karpathos, Greece: The Quiet Side of the Greek Islands

Unlike the bustling tourist hubs of Santorini or Mykonos, Karpathos offers a more relaxed Greek island experience. Known for its rugged beauty, pristine beaches, and traditional villages, Karpathos attracts those looking to escape the tourist crowds and experience authentic Greek island life. Visitors can enjoy hiking through mountain villages, exploring ancient ruins, and relaxing on secluded beaches.

11. Srebrenik, Bosnia and Herzegovina: A Historical and Cultural Gem

Srebrenik, a small town in Bosnia and Herzegovina, is home to a stunning medieval fortress that overlooks the surrounding valley. The town is rich in history and culture, offering visitors a chance to explore its Ottoman-era architecture, cobbled streets, and local markets. Srebrenik remains largely untouched by mass tourism, allowing visitors to experience a more authentic side of Bosnia and Herzegovina.

Key Points to Remember

• The European destinations featured on Time Out’s list offer peaceful alternatives to crowded tourist spots.
• Destinations like Carry-le-Rouet, Turku, and Skopje provide rich cultural experiences and historical significance.
• Lesser-known spots like Flåm and the Azores offer breathtaking natural beauty and outdoor adventures.
• Travelers seeking unique experiences can explore hidden gems in Wales, Romania, and Bosnia and Herzegovina.
• These destinations are perfect for those looking for a more relaxed, immersive travel experience without the crowds.

Conclusion: Europe’s Hidden Treasures Await

As the world reopens and travelers look to explore new destinations, Europe’s hidden gems are more appealing than ever. From tranquil fishing towns to culturally rich cities and untouched islands, these underrated European destinations offer a unique opportunity to experience Europe in a way that is authentic, sustainable, and free from the pressures of overtourism. Whether you’re looking for a relaxing retreat or an adventurous escape, these lesser-known locales provide the perfect setting to create unforgettable memories.