Bourton-on-the-Water Faces Overtourism Crisis: Can the Cotswolds’ Charm Survive?

Published on November 30, 2025

Bourton-on-the-Water, a quaint village in the Cotswolds, is facing an escalating problem of overtourism that is beginning to overwhelm its residents and affect the visitor experience. Known as the “Venice of the Cotswolds”, the village’s popularity with tourists has grown to such an extent that some locals are now voicing their concerns, fearing that the charm and tranquillity that once defined the village are being lost.

In a recent public meeting held at the Baptist Church in Bourton-on-the-Water, just under 100 locals gathered to express their worries about the rising tide of tourism and its impact on daily life. The meeting, organized by Bourton Residents’ Voice, a group dedicated to promoting sustainable tourism, was attended by representatives from Gloucestershire County Council, Cotswold District Council, and the parish council, all of whom were there to listen to the concerns and consider potential solutions.

Overtourism Reaches Breaking Point in the Village

Bourton-on-the-Water, with its picturesque stone bridges, crystal-clear rivers, and iconic Cotswold architecture, has long been a popular destination for visitors from around the world. However, some residents now believe that the influx of tourists has reached a point of no return. According to Ben Lunnon-Wood, a member of the organizing group, the issue of overtourism in the village has escalated to a point where it can no longer be ignored. Many locals are beginning to feel that the once-charming atmosphere of the village is being eroded by overcrowding and logistical challenges.

Residents shared their frustration at the meeting, with some pointing out how the overcrowding during the summer months makes it nearly impossible to enjoy the village’s public spaces. One long-time resident explained that, despite the fact that tourists have always visited the village, the scale of tourism has never been as extreme as it is now. The streets are often packed with visitors, making it difficult for locals to move around. A local grandmother also raised concerns, explaining that the increasing number of tourists has made it impossible to take her grandchildren to the village’s green spaces or enjoy a peaceful walk.

The Visitor Experience: “Fed Up” Tourists and Rising Discontent

While the influx of tourists is undoubtedly beneficial for the local economy, many visitors are also becoming disillusioned with the experience. Several people at the meeting mentioned that they had spoken to tourists who were frustrated by the overcrowded conditions. Tourists, especially on weekends, have been observed expressing dissatisfaction with the experience, with some remarking how difficult it is to enjoy the village when there’s hardly space to move. A resident also highlighted that, during the summer months, many visitors seemed “fed up” with the overcrowding, making them less likely to return in the future.

The tourism experience, once idyllic and serene, has become increasingly difficult to navigate for both locals and visitors. Coaches dropping off large groups of tourists are causing blockages and delays, particularly around the most visited areas. Footpaths are frequently crowded with people walking in groups, making it unpleasant for those who live in the village and want to go about their daily lives.

Potential Solutions and Future Steps

Despite the growing concerns, some residents remain hopeful that solutions can be found. At the public meeting, locals discussed possible strategies to manage the influx of tourists more effectively, ensuring that Bourton-on-the-Water’s charm is preserved while still benefiting from the economic contributions of tourism. One possible solution raised during the meeting is to introduce measures that would limit the number of visitors allowed into key areas at certain times of the year.

The council has also planned public drop-in sessions in December 2025 to engage with locals and businesses further. These sessions are intended to gather more input from the community about how tourism can be managed more sustainably.

At these sessions, attendees will have the opportunity to view updated plans and engage directly with the council officers, discussing concerns and offering suggestions for solutions. As the conversation around sustainable tourism continues, Bourton-on-the-Water is looking to find a balance between welcoming tourists and maintaining the quality of life for its residents.

Impact on Tourism and Business

The over-reliance on tourism in Bourton-on-the-Water is beginning to affect local businesses. While tourism has traditionally been a key economic driver, some local shops, cafes, and bed-and-breakfasts have seen a decline in customer satisfaction due to the overcrowded environment. Regular visitors to the area are starting to avoid the busiest times of year, and businesses are noticing a shift in the types of visitors choosing to visit.

Despite the challenges, tourism remains an important sector, and any potential solutions need to strike a balance between protecting the village’s character and allowing it to remain an attractive destination for visitors. The introduction of sustainable tourism measures may help mitigate some of the negative impacts while continuing to generate income for local businesses.

Quick Tips for Tourists Visiting Bourton-on-the-Water

1. Visit During Off-Peak Hours: To avoid overcrowding, plan to visit Bourton-on-the-Water early in the morning or during weekdays when the village is quieter.
2. Check for Local Events: Some parts of the village may be more crowded during certain festivals or holiday seasons, so try to check the local events calendar before your visit.
3. Support Local Businesses: Many local businesses are struggling with the impact of overcrowding. Consider shopping and dining in quieter, less-visited parts of the village.
4. Respect Local Residents: Be mindful of the needs of local residents and try to keep the village clean and pleasant for everyone. Avoid blocking footpaths or driving in areas where tourism traffic is restricted.
5. Stay Informed About Public Sessions: If you’re a regular visitor, consider attending the public drop-in sessions to learn more about how tourism is being managed in the future.

Key Points at a Glance

• Overtourism in Bourton-on-the-Water is becoming a growing concern, with overcrowding negatively impacting both residents and visitors.
• Bourton Residents’ Voice is leading efforts to ensure sustainable tourism while maintaining the village’s charm.
• Public drop-in sessions will be held in December 2025 to gather community feedback on potential solutions.
• The increasing number of tourists is affecting the quality of life for residents, particularly in peak tourist seasons.
• Local businesses are feeling the strain of overcrowded conditions but are also aware of the need for tourism to remain an essential economic driver.

Conclusion

Bourton-on-the-Water’s ongoing over-tourism issue reflects the delicate balance that small, historic towns must strike between promoting tourism and preserving the local way of life. As the community works with local authorities to find sustainable solutions, it’s clear that maintaining the village’s charm while welcoming visitors will require careful planning and collaboration. For tourists, visiting at less busy times or being mindful of local sensitivities will help keep Bourton-on-the-Water a place of beauty and tranquility for everyone, both residents and visitors alike.

Quick Tips for Travelers:

1. Travel early or weekdays to avoid peak congestion in the village.
2. Be aware of public consultations and how the village is handling tourism growth.
3. Support quieter businesses to help local shops thrive despite overcrowding.

Disclaimer: The Attached Image in This Article is AI Generated