Bourton-on-the-Water: New Parking Charges to Tackle Overtourism

Published on December 28, 2025

Bourton-on-the-Water, a picturesque town in the heart of the Cotswolds, has recently implemented a set of changes aimed at reducing the negative effects of overtourism. The town, often referred to as the “Venice of the Cotswolds,” has become a major draw for visitors, especially during the warmer months. With 300,000 tourists flocking to this quaint village every year, local residents have found themselves struggling with overcrowded parking spaces and increasing waste.

The local government has introduced new parking charges to help address these issues, ensuring that both residents and tourists can continue to enjoy the beauty of this unique location without compromising on accessibility.

New Parking Measures in Bourton-on-the-Water

To combat the pressure of tourism, the parking charges in Bourton-on-the-Water have been adjusted. Previously, parking charges applied between 8am and 6pm, but now the council has extended the charges until 8pm. This move is aimed at preventing non-residents from occupying spaces late into the evening, allowing locals to access parking more easily after work hours.

Additionally, the local council has introduced a new scheme that offers free parking before 10am at the Rissington Road car park, a popular spot for tourists. This change aims to prioritize parking for local residents who need to access the town in the early morning.

Why These Changes Were Necessary

Bourton-on-the-Water is home to just 4,000 residents, but the town’s popularity with tourists creates a stark contrast in numbers. The influx of visitors has often led to traffic congestion, with many struggling to find parking spaces. Locals have reported difficulty in accessing essential services and have even had to deal with large amounts of litter left behind by tourists.

Adding to the problem, social media platforms like TikTok have sparked a new wave of “TikTok tourism,” attracting visitors who are primarily interested in taking photos for social media, without engaging with the town’s history or culture. This behavior has raised concerns among the locals, who feel that their village is being overrun by individuals with little regard for the town’s long-standing charm.

The new parking fees are part of a broader initiative to protect both the town’s natural beauty and the daily lives of its residents. The funds generated through these charges will be reinvested into the community, helping to maintain local infrastructure and ensure that the village remains a vibrant place for both residents and visitors.

Impact on the Community and Local Projects

The funds raised from the parking charges will go towards supporting various local projects. The additional revenue has already helped fund initiatives like the hiring of a new village warden and the installation of larger waste bins to handle the increased litter. These measures aim to keep the town clean and well-maintained, ensuring that it remains an attractive destination for tourists and a pleasant environment for locals.

The introduction of these new parking measures has been welcomed by many residents who believe that the changes will reduce congestion and improve the quality of life in the village. The local council has emphasized that these changes are not just about raising funds but are part of a long-term strategy to create a balance between tourism and the needs of the community.

Attractions to Explore in Bourton-on-the-Water

Bourton-on-the-Water offers a range of attractions for visitors, from its charming model village to the renowned Cotswold Motoring Museum. Visitors can also enjoy the beautiful Birdland, which houses a variety of exotic birds, including parrots, owls, and penguins. These attractions continue to draw tourists from around the world, making Bourton-on-the-Water a must-visit destination in the Cotswolds.

Aside from its natural beauty, Bourton-on-the-Water’s iconic stone bridges and picturesque streets make it one of the most photogenic towns in the UK. The village’s scenic setting along the River Windrush has earned it the nickname “Venice of the Cotswolds,” attracting photographers and travel enthusiasts.

Tips for Visitors

If you’re planning to visit Bourton-on-the-Water, here are a few tips to make your trip more enjoyable:

1. Arrive Early: To avoid the rush, plan to arrive early in the day. Take advantage of the free parking before 10am at Rissington Road car park.
2. Explore Off the Beaten Path: While the main attractions are fantastic, don’t forget to wander around the lesser-known parts of the village. The quieter streets often reveal hidden gems and a more authentic side of the town.
3. Respect Local Residents: Be mindful of the local community. With the new parking regulations, be sure to respect the designated areas and be considerate of residents.
4. Support Local Businesses: Bourton-on-the-Water is home to a variety of independent shops, cafes, and restaurants. Take the time to visit local businesses and experience the charm of this village beyond its tourist attractions.
5. Be Prepared for Crowds: Like many popular tourist destinations, Bourton-on-the-Water can get crowded, especially in peak seasons. Plan your visit during quieter months if you prefer to avoid the crowds.

Conclusion

The Bourton-on-the-Water parking changes show a growing trend in UK tourism—parking charge extensions, early arrival incentive schemes, and implementing measures that support a sustainable tourism model that benefits residents and visitors alike. “Sustainable Management of Tourist Flow” has become a thing since the beginning of the pandemic in the UK, and while it may not be the case in Bourton-on-the-Water; or at least, not at this extreme in the Covid-era. The risks of leaving a prosperous Cotswolds village (not to mention the village of Bourton-on-the-Water) become a unique or, in this case, the only inadequate management framework becomes a reasonable risk.