Brazil Joins Costa Rica, Peru, Ethiopia, Mexico, and Colombia in Revolutionizing Travel with Epic, Life-Changing Sustainable Brew Adventures

Published on December 23, 2025

Brazil Joins Costa Rica, Peru, Ethiopia, Mexico, and Colombia in Revolutionizing Travel with Epic, Life-Changing Sustainable Brew Adventures. The world of travel is evolving, and so is the way we experience coffee These destinations are changing the game for travellers, making coffee exploration an unforgettable adventure.

Coffee tourism, once a simple visit to a café, has transformed into something far more immersive and exciting. Travellers are now venturing to coffee-growing regions, where they can experience the entire process, from the seed to the cup. In countries like Brazil and Colombia, visitors can walk through lush coffee plantations, meet the farmers, and learn about the sustainable practices that are shaping the industry. The focus is not just on the final product but also on the impact of each sip on the environment and the people who grow the beans.

Mexico, Peru, and Ethiopia are also embracing this movement, offering travellers the chance to see first-hand how organic coffee is produced and how sustainable practices benefit local communities. These destinations provide more than just scenic views; they offer life-changing experiences that educate and inspire.

As Brazil joins this group of pioneering countries, it helps lead the charge in redefining travel by offering epic coffee experiences. The result? A journey that leaves travellers with a deeper connection to the land, the farmers, and the sustainable coffee culture. This shift in travel is not just about drinking coffee – it’s about understanding its roots and embracing a future that respects both people and the planet.

1. Brazil: The Coffee Giant of the World

Brazil’s Coffee Legacy

Brazil is the largest coffee producer in the world, supplying over 40% of the world’s coffee. From the iconic coffee-growing regions of Minas Gerais, Espírito Santo, and São Paulo, Brazil’s coffee production spans over 150 years of rich heritage. The country’s coffee culture is deeply intertwined with its economy and everyday life. Visitors to Brazil can experience coffee in its purest form, starting from the coffee fields to its arrival in cafes across the world.

Coffee Tourism in Brazil

Brazil’s coffee tourism offers visitors a full experience of coffee’s journey — from planting and harvesting to processing and brewing. The coffee farms in Minas Gerais are a highlight for many travellers, where they can participate in coffee harvesting during peak seasons and learn about the complex processes of drying and roasting coffee beans. The country is also home to major coffee festivals, such as the Café & Cia Expo in São Paulo, which brings together coffee professionals and enthusiasts from around the world. Here, tourists can dive deep into Brazil’s coffee culture, exploring everything from the latest brewing techniques to sustainable farming practices.

Impact of Coffee Tourism in Brazil

Brazil’s coffee tourism is a key driver of economic growth, especially in rural regions. By attracting global travellers, Brazil has created new income streams for small coffee farmers while showcasing the country’s commitment to sustainability in coffee production. The economic boost from coffee tourism helps to diversify local economies and ensures that Brazilian coffee remains at the forefront of global coffee culture.

2. Colombia: The Coffee Heart of Latin America

The Coffee Triangle Experience

Known for its exceptional Arabica coffee, Colombia’s Coffee Triangle — which includes the departments of Caldas, Quindío, and Risaralda — is a UNESCO World Heritage site. This region is famed for its lush mountains, rich volcanic soil, and ideal climate conditions, which create the perfect environment for cultivating high-quality coffee beans.

Coffee Tourism in Colombia

Coffee tourism in Colombia is much more than a mere visit to a coffee farm. It is an immersive experience that takes visitors through the entire coffee production process, including coffee tasting sessions, farm-to-cup tours, and workshops on sustainable coffee farming practices. Visitors to the Coffee Cultural Landscape can also participate in the National Coffee Festival in Manizales, where they can experience the vibrant local culture through music, dance, and, of course, an abundance of coffee.

Impact of Coffee Tourism in Colombia

Coffee tourism plays a crucial role in Colombia’s economy, particularly in rural areas where coffee farming is a primary livelihood. The sector not only supports smallholder farmers but also raises global awareness of the importance of fair trade and the challenges faced by Colombian coffee producers. By promoting Colombia’s coffee culture, coffee tourism has enhanced the country’s global reputation as a premium coffee producer.

3. Ethiopia: The Birthplace of Coffee

Ethiopia’s Coffee Legacy

Ethiopia is universally recognised as the birthplace of coffee, and its coffee culture is deeply rooted in the country’s traditions. The coffee-growing regions of Sidamo, Yirgacheffe, and Harrar are some of the most renowned in the world, producing coffee that is known for its floral aromas and complex flavour profiles.

Coffee Tourism in Ethiopia

Ethiopia’s coffee tourism is unlike any other destination. The highlight is the traditional coffee ceremony, where tourists can witness the ancient ritual of roasting, grinding, and brewing coffee, a tradition that has been passed down through generations. Farm tours in regions like Sidamo and Yirgacheffe provide a chance to explore the ancient methods of cultivation and the deep cultural significance of coffee in Ethiopian society. The Addis Ababa Coffee Festival is another excellent way to immerse oneself in Ethiopian coffee culture, featuring tastings, cupping sessions, and lively cultural performances.

Impact of Coffee Tourism in Ethiopia

Coffee tourism in Ethiopia not only raises awareness about the country’s rich coffee heritage but also contributes to the local economy. By connecting visitors with local farmers, Ethiopia’s coffee tourism sector promotes sustainable farming practices and supports the livelihoods of smallholder farmers.

4. Vietnam: The Robusta Coffee Giant

Vietnam’s Coffee Culture

Vietnam is the second-largest coffee producer in the world, and it is best known for its Robusta coffee, which is a key ingredient in the country’s iconic cà phê sữa đá (Vietnamese iced coffee). The Central Highlands, particularly Buôn Ma Thuột, is the heart of the country’s coffee-growing industry.

Coffee Tourism in Vietnam

In Buôn Ma Thuột, tourists can visit coffee plantations to learn how Robusta beans are cultivated, harvested, and processed. Vietnam’s coffee tourism extends beyond plantations, as visitors can explore the street coffee culture in Hanoi and Ho Chi Minh City, where they can try unique variations such as egg coffee. The Vietnam Coffee Festival showcases the growing coffee industry, featuring coffee workshops, tastings, and performances that celebrate the country’s coffee culture.

Impact of Coffee Tourism in Vietnam

Vietnam’s coffee tourism has been pivotal in promoting the quality of Robusta coffee on the global stage. It has also raised awareness about the need for sustainable coffee production practices while providing economic benefits to rural farmers who depend on coffee cultivation for their livelihoods.

5. Guatemala: Coffee with a View

Guatemala’s Coffee Regions

Guatemala is known for its Arabica coffee, grown in high-altitude regions such as Antigua and Huehuetenango, where the volcanic soil creates the perfect conditions for coffee cultivation. These regions are famous for their rich flavour profiles and distinctive coffee characteristics.

Coffee Tourism in Guatemala

Guatemala offers an unforgettable coffee tourism experience through its famous Coffee Route, where visitors can tour coffee farms, learn about the sustainable farming techniques, and participate in coffee tasting sessions. The volcanic backdrop of Antigua adds a scenic element to the experience, making it as much about the landscape as the coffee itself.

Impact of Coffee Tourism in Guatemala

Coffee tourism in Guatemala plays a key role in supporting smallholder farmers and promoting fair trade practices. By connecting global tourists with local coffee producers, it helps preserve the country’s coffee heritage while providing economic benefits to rural communities.

6. Honduras: A Hidden Coffee Gem

Honduras’ Coffee Growth

Honduras is quickly gaining recognition as a producer of high-quality specialty coffee. Regions like La Paz, Choluteca, and Intibucá are known for their high-altitude farms that produce coffee with exceptional flavour profiles.

Coffee Tourism in Honduras

Visitors to Honduras can explore coffee farms that offer hands-on experiences, such as coffee harvesting and sustainable farming workshops. Honduras’ coffee tourism is growing as an opportunity for travellers to engage with a rising coffee industry and learn about the environmental and economic challenges faced by Honduran farmers.

Impact of Coffee Tourism in Honduras

The growing coffee tourism sector in Honduras provides farmers with new income opportunities and raises global awareness of Honduran coffee. By promoting sustainable coffee production, it also plays a key role in rural development and supports local communities.

7. Peru: The Land of Organic Coffee

Peru’s Coffee Regions

Peru is increasingly becoming known for its organic coffee production, particularly in the regions of Cuzco and the Sacred Valley, where high-altitude farms produce some of the best Arabica beans.

Coffee Tourism in Peru

Peru offers coffee enthusiasts the chance to visit cooperative coffee farms, where they can learn about organic farming methods and sustainable harvesting. Visitors can also participate in coffee cupping sessions to discover the diverse flavours of Peruvian coffee while learning about the environmental and economic challenges of coffee farming.

Impact of Coffee Tourism in Peru

Coffee tourism in Peru supports the country’s organic farming movement, providing economic opportunities for smallholder farmers while raising awareness about the importance of sustainability and fair trade in the coffee industry.

8. Mexico: Organic Coffee at the Heart of Coffee Tourism

Mexico’s Growing Coffee Culture

Mexico has long been recognized for its organic coffee production, particularly in the states of Chiapas, Oaxaca, and Veracruz, where the climate and elevation create ideal conditions for growing high-quality Arabica beans. Mexican coffee is often noted for its distinctive floral and chocolatey notes, with a balanced acidity that appeals to coffee connoisseurs. The country’s coffee-growing regions also benefit from a wealth of indigenous knowledge passed down through generations, helping to preserve traditional cultivation techniques.

Regions like Chiapas, with its high-altitude farms, produce some of the most sought-after organic coffee in the world. Additionally, Oaxaca is known for its unique coffee blends, which incorporate indigenous farming techniques that prioritize sustainability and environmental conservation. As the world increasingly demands sustainable and ethical coffee practices, Mexico’s coffee industry is well-positioned to capitalize on these growing trends.

Coffee Tourism in Mexico

Mexico’s coffee tourism offers an immersive experience, where travellers can visit organic coffee farms nestled in the picturesque mountain ranges of Chiapas, Veracruz, and Oaxaca. Visitors can take part in educational tours to learn about traditional cultivation methods, sustainable farming practices, and the integral role coffee plays in the culture of these regions. Farm visits often include coffee tasting sessions (cupping), where guests can sample a variety of coffee beans and understand how the unique growing conditions of each region affect the flavour profile of the coffee.

Tourists can also explore the cultural significance of coffee in Mexican communities, gaining insight into the traditional methods used to harvest, process, and prepare coffee. Oaxaca’s Coffee Festival is one of the premier events in the country, attracting coffee lovers from around the world to celebrate Mexican coffee culture through tastings, workshops, and local performances.

Impact of Coffee Tourism in Mexico

Coffee tourism in Mexico not only promotes fair trade and sustainable coffee practices but also helps local farmers improve their economic prospects. By connecting farmers directly with international coffee enthusiasts, Mexico provides opportunities for small-scale farmers to sell their coffee directly, bypassing traditional trade routes and increasing their income. Moreover, the global exposure gained through coffee tourism helps position Mexican coffee as a premium product on the international market, supporting both local and national economies while fostering greater awareness of the importance of sustainable coffee production.

9. Kenya: Africa’s Coffee Jewel

Kenya’s Coffee Heritage

Kenya is renowned for producing some of the world’s most distinctive and highly prized Arabica coffee. The country’s coffee-growing regions, including Mount Kenya, Nyeri, and Kirinyaga, are celebrated for their exceptional quality. Known for its bright acidity, full-bodied flavours, and citrusy undertones, Kenyan coffee is a favorite among specialty coffee drinkers globally.

Kenya’s coffee industry is based on smallholder farmers who grow coffee at high altitudes, which gives the beans their unique flavour profile. The country’s coffee is often used in blends due to its intense flavour characteristics, but it is also enjoyed as a single-origin coffee, with a complexity and brightness that sets it apart from other Arabica coffees.

Coffee Tourism in Kenya

Kenya offers coffee tourism experiences where visitors can explore coffee estates, learn about traditional farming methods, and observe the unique coffee production process from planting to harvesting. Many of Kenya’s coffee estates offer tours that include coffee cupping sessions, where visitors can sample various beans and learn about the distinct flavour profiles that Kenyan coffee is known for.

The Nairobi Coffee Festival is one of the key events that celebrates Kenya’s coffee culture, featuring a range of coffee-related activities, including coffee tasting, barista workshops, and educational talks about sustainable farming practices. Kenya’s coffee estates also offer eco-tourism opportunities, allowing visitors to see how coffee farming interacts with wildlife conservation efforts, as many farms are located near national parks.

Impact of Coffee Tourism in Kenya

Kenya’s coffee tourism industry provides vital support to local farmers, who rely on coffee production as their primary source of income. Coffee tourism not only helps boost the income of smallholder farmers but also raises global awareness of the country’s high-quality coffee. Additionally, Kenya’s coffee tourism promotes sustainable farming practices and highlights the importance of environmental conservation within the coffee industry. The economic impact of coffee tourism is felt throughout rural Kenya, helping local communities thrive while promoting the country’s coffee on the international stage.

10. Costa Rica: Pioneering Sustainability in Coffee Tourism

Costa Rica’s Coffee Excellence

Costa Rica is renowned for producing high-quality Arabica coffee, grown in the volcanic soils of regions like Tarrazú, Heredia, and Alajuela. The country’s dedication to sustainable farming practices and its emphasis on environmental conservation have helped it become a global leader in eco-friendly coffee production. Costa Rica’s coffee is known for its balanced flavours, often with a bright acidity and hints of tropical fruit, making it a favorite among coffee aficionados.

Costa Rica’s coffee industry is built on small-scale farmers who prioritize sustainability and organic farming methods. The country has also established itself as a specialty coffee destination, with a growing reputation for producing premium coffee beans that are ethically sourced and carefully cultivated.

Coffee Tourism in Costa Rica

Costa Rica’s coffee tourism combines eco-tourism with educational experiences, allowing visitors to explore the coffee farms that contribute to the country’s premium coffee industry. Tourists can participate in coffee tours that take them through lush coffee plantations, where they can witness the entire process, from the cultivation of coffee plants to the roasting of beans. Costa Rica also offers coffee cupping sessions, where visitors can taste a variety of coffees and learn about the factors that influence coffee flavour.

The Costa Rica Coffee Tour is one of the most popular experiences, taking tourists through volcanic coffee regions, where they can learn about sustainable coffee production and environmental conservation. Costa Rica also hosts the National Coffee Day Festival, which celebrates the country’s coffee culture through performances, tastings, and educational events.

Impact of Coffee Tourism in Costa Rica

Coffee tourism in Costa Rica has been instrumental in promoting the country’s sustainable coffee practices, highlighting its commitment to environmental stewardship and social responsibility. By focusing on small-scale farmers, Costa Rica ensures that coffee tourism contributes to the local economy, providing additional income opportunities and raising awareness of the country’s high-quality coffee. Costa Rica’s coffee tourism is a model of sustainability and offers valuable lessons in how eco-tourism can benefit both the environment and local communities.

Global Coffee Production Comparison (2023–2025)

The following table compares the coffee production of the world’s top coffee-producing countries from 2023 to 2025, using million 60‑kg bags as the standard unit of measurement. These estimates reflect the current state of global coffee production, factoring in climate conditions, production cycles, and export trends, up to December 2025.

 A Journey of Sustainability and Culture

Coffee tourism has become an essential part of global travel, offering visitors the chance to connect with the culture, heritage, and sustainable farming practices behind their favourite beverage. From the rich coffee-growing regions of Ethiopia and Colombia to the organic coffee farms of Mexico and Costa Rica, each destination offers a unique opportunity to learn about the people and processes that shape the global coffee industry.

Through coffee tourism, travellers not only enrich their understanding of coffee but also contribute to the growth of sustainable coffee production, which supports local economies and helps ensure the long-term viability of the coffee industry. Whether you’re exploring the vibrant coffee culture of Vietnam or sipping coffee in the highlands of Peru, every cup tells a story — one that connects us all to the land, the farmers, and the global community that brings this beloved beverage to life.