Brazil Sets New Tourism Record With Millions Of International Visitors In 2025

Published on December 23, 2025

Brazil grew its tourism industry to new heights in 2025 with an astounding nine million international tourists, an incredible accomplishment that left behind the previous record of 6.77 million visitors set in 2024. This event is not just an indication of Brazil’s increased attractiveness but also a sign of the victory of the strategic tourism campaigns, the successful rebranding, and the opening of more travel routes worldwide.

According to figures released by Brazil’s Central Bank, from January to November this year, international visitors contributed 7.17 billion USD to Brazil’s economy, marking an 8.41 percent increase from the previous year. This result comes close to matching the 7.3 billion USD Brazil recorded in 2024. The growth in international tourism in Brazil has been driven by several factors, including better marketing, more accessible flights, and a robust tourism infrastructure.

Reasons Behind Brazil’s Tourism Surge

Brazil’s tourism sector has seen an upward trajectory thanks to a combination of effective government initiatives and changes in global travel trends. Marcelo Freixo, president of Embratur, Brazil’s official tourism agency, attributed the surge in visitor numbers to the country’s revamped image abroad. He commented that Brazil’s focus on priority markets, particularly neighbouring Argentina, along with successful promotional campaigns, had contributed to the record number of tourists visiting the country in 2025.

Brazil has long been known for its cultural vibrancy, stunning landscapes, and unique attractions. But in 2025, the country took further steps to solidify its position as a top international travel destination. The increase in international visitors is a direct result of targeted marketing efforts aimed at high-potential source markets and a broadening of the nation’s tourism appeal.

Record Numbers of Visitors from Argentina and Chile

One of the standout trends in Brazil’s 2025 tourism performance was the remarkable rise in visitors from Argentina. From January to November 2025, Argentina sent 3.1 million visitors to Brazil, marking a staggering 82.1 percent increase over 2024. This surge was due to closer ties between the two countries and the ease of travel between them, particularly via affordable flights.

Chile also saw a significant boost, with 721,497 visitors to Brazil, reflecting a 24.4percent increase compared to the same period last year. The United States, Brazil’s third-largest source of international tourists, also showed positive growth with 677,888 visitors, representing a 5.8 percent increase over 2024.

These figures highlight how Brazil has strategically tapped into its proximity to South America’s most significant economies, while also ensuring that markets further afield, like the US, continue to visit in increasing numbers.

The Peak Tourism Surge and Popular Destinations

Brazil’s tourism surge peaked during the first half of 2025, with the months of January through March witnessing the highest influx of international visitors. During this period, the country’s iconic destinations, such as Rio de Janeiro, São Paulo, and Salvador, drew record crowds. The Rio Carnival, which took place in February, played a major role in attracting large numbers of international tourists, eager to experience Brazil’s famous festivities.

According to the data released by Embratur, the state of São Paulo was the busiest region, welcoming nearly 2.5 million international tourists. São Paulo’s international airports, along with its status as a global business hub, have made it a key entry point for many international visitors. This was followed by Rio de Janeiro, which attracted 1.97 million visitors between January and November, and Rio Grande do Sul with 1.43 million visitors.

Paraná, known for its natural wonders such as the Iguazu Falls, also experienced strong tourism numbers, with 958,000 international visitors. Santa Catarina, which is famous for its beaches and cultural heritage, saw 651,000 international visitors, rounding out Brazil’s most popular destinations.

The Role of Air Travel Expansion

An essential factor in Brazil’s growing appeal has been the expansion of international air routes, particularly to and from Rio de Janeiro’s Galeão International Airport. Embratur officials noted that increased ticket sales and more international flights to Brazil were significant contributors to the tourism boom. The growing number of direct international flights has made Brazil more accessible than ever, especially from European and North American destinations.

Increased connectivity, along with promotions by major airlines, has made Brazil a more convenient and attractive option for travellers looking to explore the vibrant culture, natural beauty, and stunning beaches of South America. This also aligns with Brazil’s efforts to improve its infrastructure and strengthen tourism offerings across the country.

The Economic Impact of Record Tourism Numbers

The inflow of nine million international visitors in 2025 has had a profound impact on Brazil’s economy. Tourism has long been one of the country’s primary sources of income, and this historic year for the sector highlights its importance in driving economic growth, job creation, and regional development.

The $7.17 billion generated by international visitors this year has provided significant economic stimulus, particularly in regions heavily reliant on tourism. Marcelo Freixo, president of Embratur, highlighted that this growth not only brings immediate benefits in terms of income and employment but also supports long-term development across Brazil’s diverse regions.

Looking Ahead: Projected Growth for 2026

Brazil’s tourism outlook for 2026 remains positive, with expectations of continued growth. Embratur officials predict that the summer of 2026 will see even higher numbers of international visitors, aided by expanded international air routes and increased promotional efforts in key markets. The emphasis will continue to be on Brazil’s rich cultural heritage, its natural wonders, and vibrant city life, which appeal to a broad range of travellers worldwide.

A Bright Future for Brazil’s Tourism Industry

By the time 2025 comes to an end, the Brazil tourism industry will be very successful. Nine million tourists from abroad have come to the country, and it has, once again, become one of the most preferred places in the world to travel to. Brazil has done this by using the power of good marketing, better facilities, and the absolute charm of its nature and culture along with the intent of making Brazil a tourist destination that continues to grow in the coming years.