Brazil Tourism to the United States in 2025: A Revival in Arrivals After Pandemic Setbacks

Published on February 9, 2026

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Brazil has long been one of the leading sources of tourism to the United States, with millions of Brazilian visitors flocking to American cities each year. After a decline in international travel due to the COVID-19 pandemic, projections for 2025 indicate a strong revival in tourism from Brazil to the United States. It is expected that 2.14 million Brazilian tourists will visit the US in 2025, marking a 7.6% increase compared to the 1.99 million recorded in 2024. This positive growth represents a recovery from the pandemic-related setbacks and reflects a rebound in both leisure and business travel. In this article, we will examine the key factors driving the resurgence in Brazilian tourism to the US, the most popular destinations for Brazilian visitors, and the strategies the US tourism industry is implementing to accommodate this growing market.

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Factors Driving the Growth of Brazilian Tourism to the US

The significant growth in Brazilian tourism to the US in 2025 can be attributed to several key factors, beginning with the economic recovery in Brazil. As Brazil emerges from the economic disruptions caused by the pandemic, Brazilian families and businesses are regaining confidence in their ability to travel internationally. The strengthening of the Brazilian real against the US dollar has also made the US more affordable for Brazilian tourists, making it a more attractive destination compared to other international markets.

Additionally, pent-up demand from travelers who were unable to visit the US during the height of the pandemic is contributing to the resurgence in arrivals. Many Brazilians are eager to take vacations, reunite with family members, or attend events that were postponed during the pandemic, leading to a surge in travel bookings for 2025.

Brazil’s strong cultural ties to the United States also play a significant role in driving tourism. From music and sports to entertainment and shopping, the US offers experiences that resonate with Brazilian visitors. The enduring popularity of American pop culture, especially Hollywood movies, music festivals, and sports such as basketball and football, continues to attract Brazilian tourists. Moreover, family reunification remains a major motivator for travel, as many Brazilians have relatives living in the US.

Top US Destinations for Brazilian Tourists

Brazilian tourists have a clear preference for certain US cities and regions, which continue to draw large numbers of visitors. Miami, with its tropical climate and strong Brazilian expatriate community, is consistently one of the most popular destinations for Brazilian tourists. The city offers a unique blend of beaches, shopping malls, and Latin-inspired culture, making it a favorite for Brazilian families and leisure travelers. Brazilian visitors often come to Miami for its world-class shopping districts, including Lincoln Road and the Dolphin Mall, as well as its rich food scene that blends Cuban, Brazilian, and international cuisines.

New York City is another major draw for Brazilian tourists, attracting visitors with its iconic landmarks, theaters, museums, and shopping opportunities. The allure of Times Square, Broadway shows, and the Empire State Building continues to captivate Brazilian visitors who seek a dynamic, cosmopolitan experience. New York’s diverse neighborhoods, bustling street markets, and cultural landmarks make it a favorite for those who want to explore a city that offers both history and modernity.

Orlando, Florida, with its Disney World and Universal Studios, remains a major family destination for Brazilian tourists. Many Brazilian families choose to travel to Orlando for its extensive theme parks, offering an unforgettable experience for children and adults alike. Brazilian tourists also enjoy the fact that Orlando is a relatively affordable destination in terms of accommodations, dining, and entertainment.

How the US Tourism Industry is Adapting to Brazilian Preferences

To accommodate the growing influx of Brazilian visitors, the US tourism industry has been adapting in various ways. One of the key strategies is enhancing the availability of Portuguese-language services in major US cities and attractions. Many hotels, museums, restaurants, and shopping centers in cities like Miami, New York, and Orlando now offer Portuguese-speaking staff or translated materials to ensure that Brazilian tourists feel comfortable and welcomed during their visit.

The hospitality sector has also responded by offering special deals and discounts tailored specifically for Brazilian tourists, especially those traveling in families or large groups. Group packages, family-friendly accommodations, and special promotions during Brazilian holidays such as Carnival or Christmas are becoming increasingly popular.

Moreover, the US tourism industry is focusing on direct marketing to Brazilian tourists through digital platforms, social media, and travel agencies in Brazil. By collaborating with Brazilian influencers and celebrities, US tourism boards are creating targeted campaigns that promote US destinations to a broader audience, emphasizing the cultural experiences, luxury shopping, and family-friendly activities that appeal to Brazilian travelers.

Conclusion

In conclusion, Brazilian tourism to the United States is set to experience a 7.6% increase in 2025, as the country recovers from the challenges of the pandemic and Brazilian tourists regain their confidence in international travel. Miami, New York, and Orlando remain the most popular destinations for Brazilian visitors, who are drawn to the US for a combination of cultural connections, entertainment, shopping, and family reunification. The US tourism industry is responding to these changes by offering Portuguese-language services, tailored travel packages, and enhanced marketing efforts to attract Brazilian tourists. With these strategies in place, the US tourism industry is well-positioned to continue benefiting from the growing influx of Brazilian visitors.