Breaking New Ground: Khabib Nurmagomedov Joins Forces with MultiBank Group to Shape the Future of Sports Tourism and Technology

Published on October 25, 2025

In an unprecedented move, MultiBank Group, the world’s largest financial derivatives institution, has entered into a groundbreaking partnership with Khabib Nurmagomedov, the undefeated UFC champion. This unique collaboration is set to redefine sports tourism by creating a multi-billion-dollar global venture that merges sports, finance, and technology in an innovative and regulated ecosystem. With a focus on empowering athletes, fans, and tourists, the venture aims to build a platform that unites sports tourism with cutting-edge digital assets, making it an exciting development for the travel and tourism industry.

A Bold New Chapter for Sports Tourism

The new joint venture, MultiBank Khabib LLC, represents a bold step forward in integrating sports tourism with financial technology. Set to operate from MultiBank Group’s headquarters in Dubai, the venture is designed to not only expand sports tourism but also enhance the fan experience through high-tech, regulatory-compliant ecosystems. This collaboration will bring together the expertise of MultiBank Group, a leader in regulated finance, and Khabib Nurmagomedov’s global influence, with the shared goal of creating exclusive sports-related tourism ventures.

Pioneering Sports Tourism Ventures Powered by Technology

This partnership will introduce a range of sports tourism initiatives that will leave a lasting impact on global travel. The venture will incorporate sports-related travel packages and digital assets tied to Khabib’s brand, offering travelers exclusive access to sports venues, gyms, and events tied to the iconic UFC champion’s legacy. The use of the $MBG Token, MultiBank Group’s digital currency, will allow for the tokenization of sports assets related to tourism, such as gym memberships, tour packages, and event tickets, providing a transparent and innovative digital solution for fans and travelers.

This unique ecosystem offers an opportunity for travelers to access sports experiences through technology, with a seamless connection between sports tourism and digital financial services. For instance, fans could use the $MBG Token to book tickets for Khabib-branded events, secure travel arrangements for visits to Khabib gyms, and participate in exclusive sports camps.

Strengthening the Global Appeal of Sports Tourism

The venture will not only focus on integrating finance and technology into the sports tourism sector but will also leverage Khabib’s brand to expand its global reach. With plans to build 30 Khabib gyms worldwide, the partnership will offer sports enthusiasts state-of-the-art training facilities in major tourist destinations. These gyms will serve as more than just fitness centers—they will become key destinations for sports tourists who wish to train like champions.

Additionally, the Eagle FC brand, created by Khabib, will open doors for fans and tourists to experience the sport of mixed martial arts (MMA) firsthand. The expansion of this brand into new regions, facilitated by MultiBank Group’s vast resources, will create a global network of sports tourism opportunities, where fans can travel to witness events, engage in training programs, and enjoy immersive sports experiences.

Building on the UAE’s Vision for Sports Tourism

The UAE, particularly Dubai, continues to establish itself as a global hub for sports tourism and digital innovation. This partnership fits perfectly within the UAE’s strategy to become a leader in sports tourism by combining traditional sports events with technological advancements and digital asset management. Through this venture, MultiBank Group and Khabib Nurmagomedov are not only expanding the influence of sports tourism but also contributing to the UAE’s growing reputation as a center for innovation in sports and digital asset technology.

The UAE’s vision of becoming the world leader in sports tourism is further reinforced by this partnership, as it combines traditional sports experiences with cutting-edge digital solutions. Sports tourism in the UAE is expected to see substantial growth as the venture expands its reach, offering more tourism options for athletes, sports fans, and tourists seeking unique experiences.

A New Era for Sports Fans and Tourists

The collaboration between MultiBank Group and Khabib Nurmagomedov will bring real-world opportunities for tourists who wish to engage with their favorite sport beyond watching it on TV. Fans can now travel to Khabib gyms, participate in sports camps, and even engage in exclusive VIP events related to Eagle FC and other sports ventures. This direct access to the world of sports will transform the way fans interact with the athletes they admire, blending traditional sports tourism with a high-tech, digital edge.

By incorporating innovative digital assets such as the $MBG Token, fans can engage in sports tourism activities with more flexibility and ease. This initiative will empower fans by giving them access to exclusive sports-related assets, such as event tickets, gym memberships, and much more, all through a secure and efficient digital ecosystem. Fans will also be able to access digital goods tied to Khabib’s legacy, such as sports memorabilia, NFTs, and exclusive content.

Expanding Sports Tourism through Strategic Destinations

The partnership’s influence on sports tourism will not be limited to gyms and training centers. MultiBank Group and Khabib Nurmagomedov plan to expand the sports tourism network by targeting global sports fans, offering travel packages that combine sports entertainment with immersive experiences at some of the world’s most iconic sports destinations. As more people seek to travel to experience sports in person, this joint venture promises to provide comprehensive travel packages that combine athleticism with leisure, culture, and entertainment.

The Gameplan brand, another key part of the partnership, will bring new sporting experiences to travelers worldwide. Gameplan will serve as an innovative sports travel platform, offering fans unique tour packages that include direct access to events, exclusive training opportunities, and VIP experiences. This brand, powered by the $MBG Token, will be the perfect bridge between sports fans and the destinations they dream of visiting.

Empowering Athletes and Fans Worldwide

The collaboration between MultiBank Group and Khabib Nurmagomedov is rooted in shared values of strength, respect, and discipline. These values will extend far beyond the world of mixed martial arts, empowering athletes, sports fans, and travelers through a regulated and transparent digital ecosystem. This ecosystem will allow individuals to access exclusive content, participate in training sessions, and enjoy unique sports experiences.

Khabib’s vision for the venture is to create global opportunities that go beyond the octagon, enabling athletes and fans to engage with sports in innovative ways. The partnership aims to offer a range of sports tourism experiences that promote discipline, respect, and strength, values Khabib has consistently exhibited throughout his career.

Conclusion: Shaping the Future of Sports Tourism

With its innovative approach to combining sports tourism with digital finance, the partnership between MultiBank Group and Khabib Nurmagomedov is set to revolutionize the industry. By tokenizing sports assets and creating sports tourism opportunities, this venture will offer athletes, fans, and tourists a more connected and immersive experience.

The $MBG Token will serve as the central currency in this ecosystem, making sports tourism more accessible and transparent than ever before. As this joint venture unfolds, it will open new doors for sports enthusiasts and travelers to engage with their favorite sports in exciting and innovative ways. Whether it’s training in Khabib gyms, attending Eagle FC events, or experiencing new digital sports assets, this collaboration is paving the way for a new era in sports tourism that blends technology, finance, and athletics seamlessly.

[Source: Businesswire; Image Credit: Businesswire]