Brighton i360 Opens New Visitor Hub in the UK, Offering Tourists a Central Point for Exploring Brighton and Hove

Published on September 27, 2025

At the famous Brighton i360, Brighton and Hove has unveiled a new visitor information center. The goal of this new hub, which opened on Saturday, September 27, is to improve the experience of visitors to this energetic seaside city. It will act as a hub for both tourists and residents to obtain a multitude of information about lodging, dining options, events, local attractions, and how to get around the city.

A Centralized Tourist Experience

The Brighton i360, a landmark structure along the seafront, will now play an essential role in the city’s tourism landscape by hosting this visitor hub. The hub is located in the gift shop area on the lower beach level and is designed to provide tourists with a welcoming atmosphere where they can find everything they need for their stay. Operating daily from 10:30 AM to 5:00 PM, the hub is positioned as a key part of Brighton’s tourism offer, making it easier for tourists to plan their trips and discover the wealth of experiences available in the area.

The collaboration between multiple organizations including Brighton and Hove Tourism Alliance, VisitBrighton, Culture Calling, and the Brighton i360 team marks the fruition of months of hard work and a shared vision to create a central point for tourism services. It also reflects a unified effort to bring together diverse aspects of the city’s culture and tourism offering into one easily accessible space.

Enhancing Brighton’s Tourism Experience

The newly opened visitor hub promises to be much more than a place for collecting maps. It is designed to serve as a vibrant, engaging, and informative destination for visitors looking to explore Brighton and Hove. This effort is aimed at providing tourists with a deeper connection to the city’s unique blend of cultural heritage, creative energy, and welcoming community.

Visitors can learn about the latest events, exhibitions, and festivals taking place throughout the city, offering them an opportunity to immerse themselves in local culture. Whether travelers are visiting for a day, a weekend, or a longer stay, they will have access to up-to-date information and recommendations on the best places to stay, dine, and visit. The space also focuses on showcasing sustainable travel options around the city, encouraging visitors to experience Brighton’s attractions in an environmentally conscious manner.

A Warm Welcome to Brighton and Hove

The Mayor of Brighton and Hove officially opened the hub with a ribbon-cutting ceremony at noon on the day of its launch. Along with the official opening, a family fun day was held, providing entertainment, games, and giveaways for all ages. This event was designed to reflect the welcoming spirit of Brighton, showcasing the city’s hospitality to both new visitors and those who call the city home. The event further solidified the hub’s role as a space that serves not only tourists but also the local community, fostering a sense of connection among residents and visitors alike.

Partnership and Support

This initiative has received tremendous support from various key players in the tourism industry, as well as from the city’s government. The Brighton and Hove Tourism Alliance, along with VisitBrighton and Culture Calling, have been instrumental in the development of the hub. The hub’s location within the Brighton i360, a major tourist attraction, also ensures that it is easily accessible for those arriving in the city via various modes of transport, including trains, buses, and even bicycles.

The partnerships formed to create the visitor hub signify a broader strategy to promote sustainable tourism practices and ensure that visitors to Brighton and Hove are provided with reliable information. The cooperation between private and public sector organizations will continue to drive the growth of tourism in Brighton, helping to position the city as one of the most sought-after travel destinations in the UK.

The Role of Brighton i360 in Tourism

As a prominent fixture in the city, the Brighton i360 has long been a symbol of the city’s commitment to providing an exceptional tourism experience. The addition of the visitor information hub underscores the i360’s expanding role in the city’s tourism infrastructure. The i360, known for its panoramic views of the coastline and cityscape, now serves as a central tourism hub, offering a space where both locals and visitors can enjoy an elevated experience.

Through the hub, the Brighton i360 also contributes to Brighton’s reputation as a key player in sustainable tourism, with initiatives aimed at reducing the carbon footprint of both the attraction and the city. The center’s proximity to the beach and the city’s major cultural sites makes it an ideal location for the visitor hub, ensuring that tourists have easy access to essential services while enjoying their time in the city.

A Vision for the Future

The visitor information hub represents more than just an upgrade to Brighton’s tourism infrastructure—it is part of a larger strategy to bolster the city’s tourism industry by creating an inclusive and informative space that caters to the needs of all visitors. By bringing together a range of tourism-related services and local insights, the hub will help travelers make the most of their time in Brighton, ensuring they leave with a deeper appreciation for the city’s culture, creativity, and history.

Looking ahead, this initiative is expected to grow, with more collaborations and resources dedicated to ensuring that Brighton and Hove remain a top-tier destination for both international tourists and domestic travelers. The hub’s success will likely serve as a model for other cities looking to enhance their own tourism experiences through collaboration, innovation, and a commitment to customer service.

Conclusion

An important milestone in the development of the city’s tourism sector has been reached with the opening of the Brighton and Hove visitor information hub at the Brighton i360. The hub serves as evidence of the city’s continuous efforts to be a friendly and sustainable tourist destination by providing a location where visitors and locals alike can obtain vital information and become fully immersed in the distinctive cultural fabric of the city. Brighton’s future as a top UK travel destination will undoubtedly be greatly influenced by this recent addition to the city’s thriving tourism offer.

[Image Source: Brighton i360 Official Website]