Bulgarian Tourism Reports Record-Breaking Revenue and Visitor Increase in October, Here’s All You Need to Know

Published on December 10, 2025

For Bulgaria, tourism has shown a positive increase in both revenue and visitors for October 2025. The country’s total revenue from tourist overnight stays grew by 16.1% compared to the same month last year, according to the National Statistical Institute. This increase is promising for the Bulgarian tourism sector, indicating an interest by both domestic and international tourists.

Revenue Growth Driven by Strong Domestic and Foreign Tourism

In October 2025, Bulgaria’s total revenue from tourist overnight stays reached 113.3 million levs (approximately $67.4 million or 57.9 million euros). This figure marks a substantial 16.1% year-on-year increase, signaling a healthy recovery in the tourism sector following the challenges of previous years.

A breakdown of the revenue showed that domestic tourists played a significant role, accounting for 65 million levs of the total. Meanwhile, foreign tourists contributed 48.3 million levs to the overall revenue. This indicates that while domestic tourism continues to be strong, the influx of international visitors is also a key driver of Bulgaria’s growing tourism economy.

Increase in Tourist Overnights: Domestic and Foreign Growth

The total number of overnight stays in Bulgaria during October reached 1.17 million, reflecting an 8.7% year-on-year increase. Of these, 746,900 were by domestic tourists, while foreign tourists accounted for 427,700 of the overnights. The growth in the number of overnight stays from both domestic and foreign tourists is a positive indicator that Bulgaria remains a popular destination for various types of travelers.

Domestic tourism showed a steady increase, with 7.3% more overnight stays compared to the previous year. This rise could be attributed to more Bulgarians opting for staycations and regional travel. The popularity of domestic destinations and the easing of pandemic-related restrictions have likely encouraged more locals to explore their own country.

Foreign tourism also showed a significant boost, with 20.1% more international visitors staying overnight compared to October 2024. This notable jump highlights Bulgaria’s appeal to international tourists, particularly those from nearby countries or regions in Europe, as well as beyond. The country’s natural beauty, historic sites, and affordable pricing likely played a role in attracting more foreign visitors during this period.

Strong Growth in the Number of Tourists Staying in Accommodation

The number of tourists staying in accommodation facilities across Bulgaria also increased in October. A total of 568,000 tourists stayed in the country’s hotels, guesthouses, and other types of accommodations during the month, marking an 11.1% increase compared to the same period last year. This is a promising sign for the hospitality sector, which has been working to recover and rebuild following the challenges of the pandemic.

Among the 568,000 tourists, 385,500 were domestic visitors, reflecting a 7.3% increase in domestic travel. This suggests that Bulgaria’s internal tourism market remains strong, with locals continuing to explore their country’s rich culture, nature, and attractions.

The most notable growth, however, came from international visitors, with 182,500 foreign tourists staying in Bulgarian accommodations, an impressive 20.1% increase from the previous year. This surge in foreign visitors can be attributed to Bulgaria’s growing reputation as a diverse and affordable destination in Europe, offering everything from beautiful beaches along the Black Sea coast to cultural and historical experiences in cities like Sofia, Plovdiv, and Varna.

Bulgaria’s Tourism Appeal: Key Factors Behind the Growth

Several factors have contributed to the steady rise in both domestic and international tourism in Bulgaria. First, the country’s diverse offerings make it an attractive destination for a wide range of travelers. From its vibrant cities to its pristine natural landscapes, Bulgaria offers something for everyone. The capital city of Sofia, with its mix of modernity and history, remains a key hub for cultural and business tourism. Plovdiv, one of Europe’s oldest cities, continues to draw history enthusiasts, while the coastal towns along the Black Sea, like Varna and Burgas, remain popular among beachgoers.

Additionally, Bulgaria’s affordability compared to many Western European destinations has made it an appealing choice for travelers looking for value for money. Many visitors find that they can experience a rich cultural experience, enjoy great food and wine, and stay in comfortable accommodations at a fraction of the cost they would pay in other European countries.

The country’s growing investment in infrastructure, including transport links and accommodation, has also enhanced its accessibility to tourists. Improved flight connectivity and modernized transport networks have made it easier for visitors to travel within the country, whether they’re exploring rural areas or enjoying the beach resorts along the coast.

Challenges and Future Outlook for Bulgaria’s Tourism Industry

Despite the positive growth in tourism revenue and visitor numbers, Bulgaria’s tourism sector still faces several challenges. The industry must contend with issues such as sustainability, managing overcrowded tourist destinations, and ensuring that the benefits of tourism are equitably distributed to local communities.

One of the key challenges for Bulgaria moving forward will be addressing the seasonal nature of its tourism. While the summer months and certain peak seasons see a significant influx of tourists, there is a need to promote year-round tourism to ensure steady growth throughout the year. The government and tourism boards may need to focus on developing niche tourism markets such as winter tourism, wellness retreats, and cultural tourism, which could help boost the off-peak season and make the industry more sustainable.

Additionally, there is an increasing focus on eco-tourism and sustainable practices in tourism. As global travelers become more conscious of their environmental impact, Bulgaria will need to ensure that its tourism practices align with these values. Sustainable development and the protection of the country’s natural and cultural heritage will be essential to the long-term success of its tourism industry.

A Promising Future for Bulgaria’s Tourism Sector

The tourism industry in Bulgaria is seen to continue its upward trajectory, as seen through the increase in revenues and arrival numbers. With a mix of strong domestic demand and a rising tide of foreign tourists, the country is showing promising signs to consolidate its position in the European tourism market. The ability of the tourism industry in Bulgaria to effectively exploit this diverse offering, competitive prices, and increased investments in infrastructure will determine whether it continues to grow steadily in the near future.