Bulgaria’s Tourism Growth Fueled by Strategic Sports Partnerships and Infrastructure Investments, Get the Details Here

Published on December 6, 2025

Tourism and sports in Bulgaria are going to emerge in a much closer relationship, with the country developing as a major destination for both sports tourists and general visitors. At the recently held forum BG TOURISM – WINTER 2025/2026 in Pamporovo, Deputy Minister of Youth and Sports Dimitar Georgiev pointed out that sports and tourism have increasingly been interrelated, emphasizing how the two sectors contribute hand in hand to Bulgaria’s economic and cultural development. The forum discussions shed light on Bulgaria’s efforts toward both expanding its tourism offerings and creating new sports events options, with a view to increasing the nation’s competitiveness as an all-season destination.

Sports and Tourism: A Symbiotic Relationship

During his speech at the forum, Georgiev made it clear that sports and tourism have a symbiotic relationship that can significantly benefit the Bulgarian economy. “Sports and tourism go hand in hand,” he said, emphasizing that major sporting events attract tourists, while tourism, in turn, provides the infrastructure and services needed to support these events. The alignment between sports and tourism is a core pillar of Bulgaria’s growth strategy for the tourism sector in 2026 and beyond.

Georgiev noted that Bulgaria’s investments in both sports infrastructure and tourism promotion are closely linked, as both contribute to the country’s economic vitality. The country’s strategy focuses on creating environments that attract tourists while enhancing the experience of international sports events. By boosting sports tourism, Bulgaria can increase its global visibility, drawing travelers who are interested in attending major sporting events or visiting the country’s renowned sporting facilities.

The Giro d’Italia: A Game-Changer for Bulgarian Tourism

One of the most significant milestones for Bulgaria’s tourism sector in 2026 will be the hosting of the Giro d’Italia, one of the world’s most prestigious cycling events. Georgiev highlighted the importance of this event in promoting the country’s natural beauty and local municipalities. The Giro d’Italia, which is set to start in Bulgaria, will provide unparalleled international exposure, positioning the country as a prime destination for sports tourism.

“The Giro d’Italia will be an excellent advertisement for Bulgaria’s tourism, showcasing our beautiful landscapes, historical sites, and vibrant culture,” Georgiev remarked. The event will bring thousands of spectators and media attention, promoting Bulgaria as a key sports tourism destination. Georgiev also expressed hope that the hosting of the Giro d’Italia will lead to increased tourism revenue, contributing to the overall growth of the sector. “We expect that the effect of this event will significantly boost the gross product of our tourism activity,” he added.

By leveraging such high-profile events, Bulgaria aims to attract tourists beyond the traditional summer and winter seasons. The Giro d’Italia’s route will take participants through picturesque regions of Bulgaria, drawing visitors to explore the local attractions and culture, making the country an even more appealing destination for international tourists.

Enhancing Sports Tourism in Bulgaria: Training and Events

Georgiev also spoke about the role of sports tourism in Bulgaria’s broader tourism strategy. Over the years, Bulgaria has become increasingly popular as a training destination for athletes from around the world. The country offers excellent facilities for various sports, including skiing, football, athletics, and tennis, making it a favorite for international teams and athletes seeking high-quality training environments.

“Every athlete who has come to train in Bulgaria has been extremely satisfied with the conditions offered to them,” Georgiev said. This reputation as a training hub is a critical asset for the country, as it helps to attract more sports teams and individuals seeking top-notch facilities. As the sports tourism sector expands, Bulgaria’s tourism industry is benefiting from increased interest in not just attending events but also visiting the country for sports training camps, fitness retreats, and other active tourism experiences.

Strengthening Bulgaria’s Infrastructure for Tourism Growth

In addition to its focus on sports, Bulgaria is also making substantial investments in its tourism infrastructure. A key element of the 2026 tourism strategy is improving accessibility, particularly in mountain and rural areas. By enhancing transportation links, upgrading accommodation standards, and investing in recreational facilities, Bulgaria aims to make it easier for tourists to explore the country’s diverse offerings. Pamporovo, in particular, is a key area where tourism and sports infrastructure are being expanded, making it a top destination for winter sports and year-round tourism.

Bulgaria’s tourism plan for 2026 also includes promoting cultural and natural heritage as part of its tourism offerings. With world-class ski resorts like Pamporovo and Bansko, along with cultural gems such as Plovdiv and the Rila Monastery, the country is positioning itself as a versatile destination. The integration of sports tourism, eco-tourism, and cultural heritage allows Bulgaria to attract a wide range of travelers, from sports enthusiasts to culture seekers.

The Future of Bulgarian Tourism: Sustainability and Growth

Looking forward, Bulgaria is committed to growing its tourism sector in a sustainable and inclusive manner. By focusing on both the physical infrastructure and the intangible assets of the country—such as its rich cultural heritage and natural landscapes—the government aims to establish Bulgaria as a leading destination for all types of travelers. Whether tourists are coming for sporting events, winter activities, cultural experiences, or wellness retreats, Bulgaria is positioning itself as a dynamic, year-round destination.

Sustainability is a key part of this strategy, as Bulgaria seeks to balance growth with the preservation of its natural beauty. The government is committed to ensuring that tourism development respects local communities, maintains environmental sustainability, and supports the well-being of future generations.

A Bright Future for Bulgarian Tourism

With the emphasis on high-profile sports events, infrastructure improvement, and sustainable tourism management principles, Bulgaria is well-placed for a strong tourism recovery. Integrating sports tourism into the wider strategy will provide a strong boost for the economy and firmly position Bulgaria as a serious player in the global tourism arena. Just one example of how the country is combining sports and tourism is the forthcoming Giro d’Italia. As Bulgaria further develops its tourism product, it’s all set to become one of Europe’s top sports tourism destinations and more.