Business events increases visitation to Asia-Pacific through incentive reward travel programes

Published on : Tuesday, April 17, 2018

MCBMelbourne’s international reputation for attracting and delivering incentive reward programs for the Asia- Pacific market was strengthened with the arrival of Hong Kong incentive group, AIA Hong Kong, into Melbourne and regional Victoria last week.


A major coup for the state, approximately 2,400 international delegates landed in Melbourne from Hong Kong to take part in a touring program across Victoria from 10 – 13 April.


In Melbourne the group visited Queen Victoria Market, South Melbourne Market, the Tramcar Restaurant, Brighton Beach and Royal Botanic Gardens Melbourne. On the regional leg of their experience they had the option to visit the Mornington Peninsula, Yarra Valley, Ballarat and Phillip Island.


Minster for Tourism and Major Events, John Eren said the event and tour provided a welcomed boost to local and regional economies across the state. He also mentioned that the AIA Hong Kong group is a great opportunity to showcase the best of Melbourne and regional Victoria, generating $11 million to our state’s economy an securing this event and taking thousands of delegates to their regions will create more business for local businesses and tourist attractions.


AIA Hong Kong is the largest publicly listed pan-Asian life insurance group. Incentive travel programs such as this are designed to motivate and recognise employees for outstanding business performance, and Melbourne Convention Bureau (MCB), is tasked with securing these lucrative travel programs for Victoria.


In 2016/17 financial year MCB with the support of the Victorian Government secured 158 incentive events which delivered $95.5 million in economic contribution for Victoria.


Karen Bolinger, Melbourne Convention Bureau CEO said Melbourne is among the top three cities for incentive groups visiting Australia, offering a diverse range of experiences that can’t be found elsewhere. “Incentive groups choosing Victoria are savvy travellers who are moving away from iconic attractions and seeking more immersive and culturally enriching experiences, which our state offers in spades.


Ms Bolinger said that they are fortunate that Melbourne and Victoria have a depth of character that cannot be replicated elsewhere, which is helping them to attract these lucrative incentive groups

(No Like Yet)

Related Posts

Tags: , , , , ,

Comments are closed.

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo


  • 03 ITB Asia 2021
  • 08 iitm 2021
  • 12 ITE Hong Kong 2020
  • 12 ttfotm 2021
  • 15 MENA 2021
  • 18 globalwellnesssummit  21
  • 30 PATA



      October 1 - October 3
    2. ILTM Latin America

      October 26 - October 29
    3. MATKA 2021

      Jan 20, 2022 - Jan 23, 2022
    4. BLTM

      Feb 14, 2022 - Feb 15, 2022
Get our toolbar!
Review on