Published on December 12, 2025
By: Tuhin Sarkar

In an unprecedented tourism boom, Caledonia County united with Chittenden, Windsor, Grand Isle, Windham, and other counties in Vermont to become one of the most sought-after destinations for both international and domestic tourists.
This tourists arrival surge in popularity has led to supercharged visitor spending, a significant increase in hotel revenue, and a noticeable rise in overnight stays across these key counties. As Caledonia County thrives alongside its counterparts, the economic impact of this tourism explosion is being felt throughout Vermont, from bustling cities to serene rural escapes.
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The collaboration between these counties is fueling a new era for the state’s tourism industry, attracting visitors eager to experience the natural beauty, cultural heritage, and world-class amenities. With visitor spending on the rise, Vermont’s tourism landscape is experiencing a transformative shift. Don’t miss how these counties are shaping the future of travel in Vermont.
Vermont has firmly established itself as one of the most sought-after destinations in the United States, and it’s easy to see why. With its picturesque landscapes, vibrant cultural hubs, and outdoor adventure, the state has become a top-tier tourist haven. The real magic lies in the massive economic impact that tourism has on Vermont’s counties. In 2023, visitor spending surged to a record-breaking $4.04 billion, propelling Vermont’s tourism economy to unprecedented heights. But how is this growth distributed across the state’s counties? In this article, we’ll break down Vermont’s tourism economy county by county, focusing on visitor spending, hotel revenue, tourist arrivals, and overnight stays. Get ready to uncover the numbers that are transforming Vermont’s tourism industry!

| County | Total Tourism Spending ($M) | % of Vermont Tourism Total | Lodging ($M) |
|---|---|---|---|
| Chittenden | 1,002.0 | 24.8% | 309.7 |
| Lamoille | 577.0 | 14.3% | 238.5 |
| Windsor | 469.9 | 11.6% | 178.6 |
| Rutland | 453.1 | 11.2% | 173.3 |
| Windham | 385.0 | 9.5% | 143.3 |
| Washington | 305.3 | 7.6% | 98.2 |
| Bennington | 291.8 | 7.2% | 109.6 |
| Addison | 141.5 | 3.5% | 47.8 |
| Orleans | 125.5 | 3.1% | 43.6 |
| Caledonia | 101.5 | 2.5% | 36.1 |
| Franklin | 89.5 | 2.2% | 25.9 |
| Orange | 57.8 | 1.4% | 19.2 |
| Grand Isle | 32.2 | 0.8% | 12.2 |
In a landmark report, the Vermont Department of Tourism and Marketing has revealed the impressive results of the latest Tourism Economics study, showing that 16 million visitors to Vermont in 2024 spent a record $4.2 billion on goods and services. This marks a significant increase from 2023, both in terms of visitation numbers and overall spending. The study highlights the growing importance of tourism in Vermont’s economy, underscoring its direct impact on local businesses, employment, and essential services.
The visitor economy in Vermont now accounts for a staggering 9% of the state’s Gross Domestic Product (GDP). This percentage is notably higher than the national average of just 3% in 2023, emphasizing Vermont’s reliance on tourism for economic stability and growth. In 2024, the tourism sector directly supported 31,780 jobs, or approximately 10% of Vermont‘s workforce, a figure that far surpasses the national average of 4.6%. This demonstrates that tourism is not only an economic driver but also a vital source of employment for residents.
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The breakdown of visitor spending in 2024 reveals several key areas that have contributed to this record high:
As Heather Pelham, commissioner of the Department of Tourism and Marketing, highlighted, tourists act as “temporary taxpayers”. Every purchase, whether it’s a meal, a night in a hotel, or a trip to one of Vermont’s ski resorts, directly contributes to the state’s economic wellbeing. These external funds help sustain Vermont’s businesses, provide stable jobs for residents, and support the critical services that keep communities strong. As Vermont’s tourism numbers continue to rise, the benefits extend far beyond the tourism sector itself, ensuring a more affordable and prosperous future for all.
In conclusion, Vermont’s tourism sector has proven itself to be a key pillar of the state’s economy. The $4.2 billion spent in 2024 is a clear indication of the significant role that visitors play in sustaining the state’s economic growth, job creation, and essential services. As Vermont continues to grow as a premier tourist destination, the ripple effects will be felt in every corner of the state, benefiting both residents and businesses alike.
Chittenden County: Vermont’s Tourism Giant Leading the Charge
Chittenden County, home to Burlington, Vermont’s largest city, is the undisputed leader of Vermont’s tourism economy. In 2023, Chittenden County generated a jaw-dropping $1.0 billion in visitor spending, making up a significant 24.8% of Vermont’s total tourism revenue. This is no surprise considering the county’s range of attractions, including the scenic Lake Champlain, the historic Church Street Marketplace, and an arts scene that attracts visitors year-round. Lodging alone accounted for $309.7 million, showing the strength of overnight stays in the region.
Chittenden’s tourism powerhouse status is clear. With a bustling urban center and vibrant recreational offerings, this county remains the heartbeat of Vermont’s tourism sector, drawing visitors from across the country and around the world.
For more on Chittenden County’s tourism impact, visit the official Vermont Tourism Economic Impact Report.
Lamoille County: Ski Resorts and Mountain Escapes Drive Visitor Spending
Lamoille County is another key player in Vermont’s tourism boom. Famous for Stowe Mountain Resort, one of the top ski destinations in the United States, this county brought in $577 million in visitor spending in 2023, representing 14.3% of Vermont’s total tourism revenue. From skiing in winter to hiking in summer, Lamoille offers something for everyone, making it a year-round destination. In terms of lodging, $238.5 million was spent by tourists on overnight stays, indicating a steady stream of visitors who are staying longer and spending more.
With stunning mountain views and world-class resorts, Lamoille County continues to stand as a prominent player in Vermont’s tourism sector, generating significant economic impact from the winter sports crowd. Check out the official source for more details on Lamoille County’s tourism spending in Vermont Tourism Economic Impact Report.
Windsor County: A Blend of History and Outdoor Adventure
Windsor County stands out for its mix of historic sites, outdoor recreation, and scenic villages. In 2023, Windsor generated $469.9 million in tourism revenue, which represents 11.6% of Vermont’s total tourism revenue. With well-known attractions like Woodstock, Billings Farm & Museum, and Mount Ascutney, the county draws tourists seeking both cultural and outdoor activities. Lodging contributed $178.6 million to this total, indicating strong demand for overnight stays.
Whether visitors are exploring Woodstock’s rich history or enjoying nature trails on Mount Ascutney, Windsor continues to attract visitors from around the world.
Explore more about Windsor County’s tourism impact via the Vermont Department of Tourism.
Windham County: Fall Foliage and Cultural Hotspots Fuel Tourism Growth
Known for its stunning fall foliage and vibrant cultural scene, Windham County continues to attract visitors seeking the quintessential Vermont experience. In 2023, the county generated $385 million in tourism spending, representing 9.5% of Vermont’s total tourism revenue. Key drivers include its charming towns like Brattleboro, its world-class ski resorts like Stratton Mountain Resort, and its celebrated fall foliage tours. Lodging in Windham accounted for $143.3 million of the total revenue, a sign that many visitors are staying overnight to take in the sights and activities.
Windham County’s combination of cultural richness and natural beauty has made it one of Vermont’s most popular counties for both adventure seekers and cultural explorers.
For more insights into Windham County’s tourism, visit the Vermont Department of Tourism Report.
Rutland County: Skiing and Recreation Drive Surging Visitor Spending
Rutland County, home to the famous Killington Resort, is a major hub for winter tourism. In 2023, Rutland generated $453.1 million in tourism revenue, representing 11.2% of Vermont’s tourism market. With its mix of skiing and snowboarding in winter, and hiking and outdoor recreation during the warmer months, Rutland continues to thrive as one of Vermont’s most popular year-round destinations. Lodging alone brought in $173.3 million, reflecting the significant demand for accommodations during peak seasons.
As Vermont’s largest ski resort area, Rutland County stands as a cornerstone of the state’s tourism economy.
You can explore more about Rutland County’s contribution to Vermont’s tourism in the Vermont Tourism Economic Impact Report.
Bennington County: Southern Vermont’s Growing Tourism Market
Bennington County has steadily grown its tourism base, with its historic sites and outdoor pursuits drawing visitors from around the region. In 2023, the county generated $291.8 million in tourism spending, which accounts for 7.2% of Vermont’s total tourism revenue. The historic town of Bennington, with its cultural landmarks and charming architecture, continues to attract tourists looking for a quieter, more laid-back experience. Lodging contributed $109.6 million, demonstrating the strong demand for overnight stays in the area.
Bennington County’s combination of outdoor and historic offerings ensures its continued success in Vermont’s diverse tourism landscape.
Find more information about Bennington County’s tourism spending in the Vermont Department of Tourism Report.
The Smaller Counties: Key Contributors to Vermont’s Overall Growth
While larger counties like Chittenden and Lamoille dominate the tourism economy, smaller counties such as Addison, Orleans, and Franklin continue to make valuable contributions to Vermont’s tourism growth. Addison County, which recorded $141.5 million in visitor spending, offers stunning lakefront views and outdoor activities. Orleans County, known for its beautiful lakes and outdoor recreation, saw $125.5 million in tourism revenue. Franklin County, with its agritourism and rural charm, recorded $89.5 million in tourism spending.
These counties may be smaller in terms of tourism spending, but they remain integral to Vermont’s overall growth, offering unique experiences and attracting niche markets. To learn more about these smaller counties, visit the Vermont Department of Tourism.
Vermont’s tourism industry has achieved new heights in 2023, with record-breaking visitor spending across its counties. From the bustling streets of Burlington to the world-class slopes of Stowe and the scenic beauty of Woodstock, Vermont is proving to be a top-tier destination for travelers. With counties like Chittenden, Lamoille, and Windham leading the charge, Vermont’s tourism economy is set to continue its expansion in the coming years. The growth in visitor spending, hotel revenue, and overnight stays is creating more jobs, boosting local economies, and making Vermont one of the most vibrant tourism markets in the U.S.
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Friday, December 12, 2025
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