California Joins Hawaii, New York, Florida, Alaska, Nevada, Texas and Others in Leading the 2026 U.S. Travel Renaissance with Major Growth

Published on December 12, 2025

The U.S. travel industry is experiencing a renaissance. As we look to 2026, some of the nation’s most iconic states are seeing an unprecedented surge in travel, spurred by a perfect storm of growth in leisure and business tourism. States like California, Hawaii, New York, Florida, Alaska, Nevada, Texas and others are set to lead this charge, propelled by both domestic and international visitors. With a renewed focus on authenticity, sustainability and personalized travel experiences, these destinations are positioning themselves at the forefront of a new era in U.S. tourism.

California: A Powerhouse of Tourism

California is at the epicenter of the U.S. travel resurgence. As the most populous state in the U.S., California has long been a tourism magnet, attracting millions annually to its diverse landscapes, iconic cities and world-renowned attractions. From the beaches of Los Angeles to the natural wonders of Yosemite National Park, California offers something for everyone. In 2025, the state is expected to continue its growth trajectory, with steady increases in both leisure and business travel, positioning it as a leader in the tourism sector heading into 2026.

California’s continued appeal is driven by its unique ability to blend urban and natural attractions. San Francisco, San Diego and Los Angeles remain top destinations for international and domestic travelers. The state’s rich culture, cutting-edge tech scene and outdoor adventure options are key factors driving increased visitation. In particular, California’s National Parks—such as Sequoia and Yosemite—are seeing a surge in tourists seeking immersive, nature-based experiences. As the world becomes more attuned to sustainability and eco-conscious travel, California’s commitment to preserving its natural landscapes will make it a prime destination for conscious travelers.

Hawaii: The Heart of the Pacific

Hawaii has long been synonymous with idyllic vacations and the state continues to lead the charge in the U.S. travel resurgence. Known for its stunning beaches, lush rainforests and rich cultural history, Hawaii is more than just a paradise for leisure travelers. As small group tours and private experiences are expected to see the highest growth in 2026, Hawaii is ideally positioned to capitalize on this trend. The state’s focus on value, personalized experiences and safety resonates deeply with travelers looking for authentic, meaningful vacations.

Hawaii’s appeal is also driven by its unique blend of adventure, relaxation and cultural exploration. From exploring the volcanoes of the Big Island to snorkeling in the crystal-clear waters of Maui, the state offers a wide variety of experiences that cater to all types of travelers. In 2025, Hawaii is expected to see substantial growth in both domestic and international visitors, with small group tours and family travel likely to increase.

New York: The Cultural Capital of the World

New York is a city that never sleeps and its tourism industry shows no signs of slowing down. As one of the most visited cities in the world, New York attracts millions of tourists each year, offering everything from Broadway shows to world-class museums. The city’s cultural significance, coupled with its role as a global business hub, ensures that it remains a top destination for both leisure and business travel. With an influx of international visitors and a steady rise in domestic travelers, New York is primed for continued growth in the coming years.

For those seeking cultural immersion, New York delivers. Manhattan, Brooklyn and Queens offer a melting pot of cultural experiences, while Central Park, Times Square and the Empire State Building continue to draw visitors from across the globe. The city’s ability to evolve and stay relevant to modern travelers ensures its place as a top contender in the U.S. travel landscape heading into 2026.

Florida: A Haven for Families and Adventurers

Florida’s tourism industry is expected to flourish in 2026, driven by the state’s enduring popularity as a family vacation destination. With world-famous attractions such as Walt Disney World, Universal Studios and the beaches of Miami, Florida has long been a favorite for domestic travelers. In 2025, the state is expected to see significant growth in both leisure travel and family tourism, especially as travelers increasingly prioritize value-based experiences and safety.

Florida’s appeal extends beyond theme parks. The state is home to diverse natural wonders such as the Everglades and the Florida Keys, making it an ideal destination for eco-tourism and nature-based travel. Miami, with its vibrant culture, international influence and beautiful beaches, is a major draw for international visitors as well. Florida’s combination of excitement, relaxation and affordability positions it as one of the top states for tourism growth.

Alaska: Adventure Awaits in the Last Frontier

For those seeking unique, off-the-beaten-path experiences, Alaska is the ultimate destination. Known for its pristine wilderness, towering glaciers and abundant wildlife, Alaska remains a must-visit for adventure seekers and nature lovers. As national park tourism continues to soar, Alaska’s Denali National Park and other natural landmarks are seeing increased interest from travelers eager to explore the great outdoors.

Alaska’s rugged beauty and focus on eco-tourism make it a standout destination for 2026. Whether it’s hiking in the Kenai Peninsula, viewing the Northern Lights in Fairbanks, or taking a cruise through the Inside Passage, Alaska offers once-in-a-lifetime experiences that will continue to draw tourists from around the world.

Nevada: The Entertainment Capital of the World

Nevada’s tourism industry, with Las Vegas at the helm, is experiencing a revitalization as the city continues to innovate and adapt to changing traveler preferences. Known for its vibrant nightlife, entertainment and world-class resorts, Las Vegas is more than just a gambling hub—it’s a destination for unforgettable experiences. As small group tours and private experiences continue to rise in popularity, Nevada is poised to take full advantage of these trends in 2026.

Beyond Las Vegas, Reno and Lake Tahoe offer outdoor enthusiasts access to beautiful mountains, skiing and a wide range of outdoor activities. Whether it’s for luxury shopping, fine dining, or thrilling adventures, Nevada remains a major player in U.S. tourism.

Texas: Big and Bold

Texas is another state that is primed for significant tourism growth in the coming years. Known for its size, diversity and Southern hospitality, Texas is a state with something for everyone. Austin, Dallas, San Antonio and Houston are major urban centers attracting business travelers, while the state’s expansive natural beauty, including Big Bend National Park and the Hill Country, is drawing nature lovers and adventure seekers.

Texas’ appeal is also growing in the international market. Dallas and Austin, both recognized as tech and cultural hubs, continue to attract international visitors for business and leisure. The state’s size and diversity make it a perfect destination for those seeking both urban and rural experiences, positioning Texas as a strong contender for growth in the U.S. travel industry.

Arizona: A Desert Oasis for Nature Lovers

Arizona is famous for its natural wonders, particularly the Grand Canyon, one of the most iconic travel destinations in the world. As national parks continue to grow in popularity, Arizona’s desert landscapes, majestic canyons and unique geological formations are attracting tourists looking for immersive, nature-based experiences. With more travelers seeking outdoor adventures, Arizona is expected to see continued growth in tourism.

In addition to the Grand Canyon, Sedona and Monument Valley offer opportunities for hiking, stargazing and experiencing the beauty of the desert. The state’s mix of cultural heritage and stunning natural landscapes makes it a prime location for travelers looking for an unforgettable adventure.

Massachusetts: A Historical Gem

Massachusetts holds a special place in U.S. tourism, thanks to its rich history, beautiful coastline and vibrant cities. Boston, a city steeped in American history, continues to attract tourists eager to explore its cultural landmarks, including The Freedom Trail and Fenway Park. Massachusetts’ Cape Cod and Martha’s Vineyard are also major attractions, offering visitors picturesque views, quaint villages and world-class seafood.

In 2025, Massachusetts is expected to see continued growth in both domestic and international tourism. Its combination of historical sites, charming coastal towns and vibrant city life make it a top destination for travelers seeking a mix of culture, history and relaxation.

Utah: The Ultimate Adventure Destination

Utah is becoming increasingly popular as a destination for outdoor enthusiasts, thanks to its world-famous National Parks, including Zion, Arches and Bryce Canyon. With more travelers seeking national park experiences, Utah is expected to see substantial growth in 2026. Known for its stunning landscapes, Utah offers a perfect mix of adventure, culture and natural beauty, making it a standout in the U.S. tourism landscape.

Utah’s national parks offer diverse experiences for all types of travelers, whether it’s hiking, stargazing, or simply taking in the breathtaking scenery. As national park tourism continues to thrive, Utah will remain a top choice for nature lovers and adventure seekers alike.

Conclusion

The U.S. travel industry is poised for a major renaissance in 2026, driven by the continued growth of key states like California, Hawaii, New York, Florida, Alaska, Nevada, Texas and others. As leisure travel continues to dominate, these states are leading the charge with their unique offerings, from national parks to cultural landmarks and modern cities. Tourists are increasingly looking for authentic, immersive experiences and these states are meeting that demand with a combination of innovation, sustainability and accessibility.

As the U.S. Travel Forecast for Fall 2025 and the USTOA 2025 Travel Trends and Forecast Survey indicate, the future of U.S. tourism is bright, with these states at the forefront of a travel revolution. Whether it’s adventure, culture, luxury, or relaxation, these states offer something for every type of traveler, ensuring their place as the top destinations in the years to come.