Camagüey, Cuba: Poised for Tourism Revival with Enhanced Infrastructure, Sustainable Practices, and Diversified Offerings for the High Season

Published on December 19, 2025

Camagüey, located in the heart of Cuba, is rapidly improving its tourism infrastructure and offerings to ensure its viability during peak tourist season. The province, which accounts for more than 20% of Cuba’s beaches, is preparing to overcome economic challenges and shortages, with the goal of achieving a long-term recovery in the tourism industry. Camagüey is on track to become one of the Caribbean’s top destinations thanks to strategic investments, international market diversification, and a focus on quality.

The Resurgence of International Visitors

Camagüey is seeing a steady recovery in the number of foreign visitors, with a notable influx of travelers from Russia. The presence of these visitors is part of a broader trend that signals the province’s return to a competitive position within the global tourism market. As the recovery continues, expectations are high for further increases in international arrivals, especially with new market segments being targeted, including Canada, Argentina, and beyond.

One of the critical factors in attracting foreign tourists is the direct flight connectivity facilitated by the Ignacio Agramonte International Airport. The airport, which will resume its direct commercial operations in December, is crucial to providing tourists with convenient access to Camagüey, eliminating the need for layovers and enabling smoother arrivals for international visitors.

Strategic Infrastructure Developments

In preparation for the peak tourist season, significant efforts have been made to enhance Camagüey’s tourism infrastructure. This includes a focus on the modernization of hotel facilities, improved transportation links, and the development of specialized services for international guests. In particular, the Cubanacán hotel chain, which operates five hotels in the region in partnership with foreign brands such as Resonant and Sanctuary, has made substantial investments exceeding 300 million pesos since 2024. This investment has played a pivotal role in the ongoing renovation and expansion of key hospitality facilities, including the reopening of the Costa Blanca Hotel in Santa Lucía and the reactivation of 35% of the Tararaco hotel facility. These efforts solidify Camagüey’s reputation as a prime destination for sun and beach tourism.

Specialized Training for the Hospitality Sector

A key element in Camagüey’s strategy is the professional development of its workforce. The Formatur School, a major institution in the region, trains approximately 125 professionals annually in fields such as cooking, reception, and gastronomy. Notably, 62% of the faculty members hold master’s degrees, ensuring that the education provided is of the highest quality. This emphasis on quality training ensures that the region can meet the service standards expected by international tourists, with a focus on language proficiency and hospitality management.

Camagüey’s commitment to excellence in service is further reflected in its investment in the education of young professionals, who are being equipped with a diploma in Administration to enhance their leadership skills in the tourism sector. By aligning with global standards, Camagüey is preparing a workforce that can cater to the increasing demands of the international tourism market.

Diversification Beyond Sun and Sand

While sun and beach tourism remains a primary draw for visitors to Camagüey, the province is making concerted efforts to diversify its tourism offerings. Camagüey is expanding its portfolio to include city tourism, with a special emphasis on its Historic Center, which has been recognized as a UNESCO World Heritage Site. This addition provides visitors with the opportunity to explore the rich history, culture, and architecture of the province’s capital, blending leisure with cultural exploration.

The inclusion of rural tourism and event tourism further strengthens Camagüey’s appeal. The province is increasingly becoming a hub for agritourism, with new tours designed to showcase local farms and their sustainable practices. These additions not only help boost the local economy but also support the growing interest in eco-friendly tourism, which aligns with global trends toward sustainability and responsible travel.

Sustainability and Innovation at the Core

Science and innovation are central to Camagüey’s tourism development strategy. The region is actively promoting sustainable tourism products, such as Cliente Azul, which encourages responsible tourism practices and reduces the environmental impact of tourism activities. The transition to renewable energy sources is another key initiative that aligns with global efforts to mitigate climate change and reduce the carbon footprint of the tourism industry.

Camagüey’s Tourism Delegation is working closely with the University of Camagüey to leverage the potential of the region’s agricultural and natural resources. The collaboration focuses on designing new tourism products that celebrate the region’s natural beauty while promoting sustainable practices. This collaboration not only benefits local farmers and businesses but also contributes to the long-term viability of tourism in the area.

Promotion Campaigns to Attract International Visitors

The promotional efforts of Camagüey have been revitalized with campaigns aimed at showcasing the province’s rich cultural heritage and diverse tourism offerings. The Motivos Cubanacán campaign, for example, seeks to promote the unique cultural experiences that Camagüey offers, attracting group tours from key markets such as Canada, Argentina, and other regions. By focusing on Camagüey’s distinctive blend of sun, culture, and adventure, the region is positioning itself as a prime destination for travelers seeking something beyond the traditional beach holiday.

Camagüey’s Bright Future in Tourism

Camagüey is well-prepared to welcome international tourists during the upcoming peak season, thanks to a comprehensive strategy that includes investments in infrastructure, workforce training, sustainability initiatives, and diverse tourism offerings. The province is gradually re-establishing itself as a top destination in Cuba and the Caribbean, offering visitors a variety of experiences that combine natural beauty, cultural richness, and sustainable tourism practices.

As the world recovers from the pandemic’s challenges, Camagüey’s efforts to incorporate innovation and sustainability into its tourism strategy will serve as a model for other destinations looking to balance growth and environmental stewardship. Camagüey is poised to become one of the region’s most popular destinations, thanks to its commitment to quality service, cultural promotion, and sustainable development.