Canada Strong Pass Drives Tourism, Boosting Visits to Parks, Museums, and Historic Sites: Here’s What You Need to Know

Published on September 4, 2025

This summer, the Canada Strong Pass was a game-changer for Canadian tourism, offering Canadians the opportunity to rediscover their country and connect with its rich cultural, historical, and natural treasures. Launched in June, the initiative allowed Canadians to access national parks, museums, historic sites, and marine conservation areas with free or discounted admission. The pass also made rail travel more affordable, enabling families, young Canadians, and tourists to travel across the country more easily.

The Canada Strong Pass not only boosted tourism but also supported local economies by encouraging Canadians to visit cultural institutions and small businesses across the country. From bustling urban museums to remote parks, the pass brought Canadians closer to the places and experiences that define the country’s identity. With a focus on diversity, culture, and history, the Canada Strong Pass created an opportunity for Canadians to celebrate their nation’s unique heritage.

Boost in Tourism Across Canada’s National Parks, Museums, and Rail Travel

By mid-summer, results showed a fifteen-percent increase in attendance at participating national museums, compared to the previous year. The Canada Strong Pass made it easier for Canadians to explore their cultural and historical heritage, with free admission at Parks Canada sites and discounted camping fees. Children and youth enjoyed free or reduced entry at national museums and significant cultural landmarks like the Plains of Abraham Museum.

Additionally, VIA Rail Canada recorded over fifty thousand Canada Strong Pass bookings by September 2025, with strong support from passengers who shared positive feedback about the program. This surge in bookings reflected the enthusiasm for affordable rail travel, which allowed people to explore different provinces and territories while supporting regional tourism. The Canada Strong Pass helped create unforgettable memories, whether it was a trip to the Rockies, a visit to Quebec’s historic sites, or a journey along the St. Lawrence River.

Increased National Pride and Economic Impact on Local Communities

The initiative wasn’t just about boosting tourism; it was also about fostering a sense of national pride and encouraging Canadians to explore their own backyard. The Canada Strong Pass has shown just how much Canadians value their local communities and natural landscapes, driving interest in both cultural tourism and eco-tourism. Local businesses, particularly in smaller communities, benefited from an influx of tourists who used the pass to explore regional attractions and enjoy the country’s natural beauty.

The program had a positive impact on tourism-driven communities in Ontario, Alberta, and British Columbia, where visitors flocked to famous landmarks like the Canadian Rockies, Banff National Park, and the Historic District of Old Quebec. The Canada Strong Pass has proven to be a vital tool in creating lasting connections between Canadians and their local environment, supporting both economic growth and environmental preservation.

An Increased Interest in Parks Canada’s National Treasures

Parks Canada reported a ten-percent increase in visits to its sites across the country, further solidifying the Canada Strong Pass as a successful initiative in driving eco-tourism and cultural exploration. The program played a crucial role in encouraging more Canadians to explore the iconic landscapes and wildlife that make the country unique. From the Bay of Fundy to Vancouver Island, the pass allowed visitors to explore over two hundred national parks, marine conservation areas, and historic sites managed by Parks Canada.

With affordable entry fees, the initiative made it possible for more families to connect with nature and appreciate the country’s diverse ecosystems. The Canada Strong Pass has also helped to raise awareness about the importance of conservation, reminding Canadians of their responsibility to protect the natural beauty that defines the country.

A Lasting Impact on Canadian Tourism and Future Plans

As the Canada Strong Pass wraps up for the season, its success is a testament to the growing demand for domestic tourism and exploration. The initiative has left a lasting impression, reminding Canadians of the diverse landscapes, rich culture, and shared history that bind them together. By making travel more accessible, especially for youth and families, the Canada Strong Pass has fostered a new wave of national tourism that will undoubtedly inspire future generations to continue exploring their country.

Looking ahead, the Government of Canada remains committed to supporting initiatives that make it easier for everyone to discover and enjoy the many attractions that Canada has to offer. The Canada Strong Pass may have concluded, but its legacy of fostering pride, community, and tourism is set to inspire more Canadians to embark on future journeys across the country.