Canada’s Niagara-on-the-Lake Set to Thrive as Doug Ford’s Destination Niagara Transforms the Region into a Global Tourism Powerhouse!

Published on December 18, 2025

Doug Ford’s ambitious plan to transform Niagara into a major global tourism destination is stirring excitement and uncertainty, especially for Niagara-on-the-Lake (NOTL). As one of Ontario’s most scenic and historic towns, NOTL’s future may be significantly influenced by this new direction, although the specifics remain unclear. The plan, known as the Destination Niagara strategy, envisions creating a world-class tourism hub in the region, with a targeted goal of generating an additional $3 billion in annual economic activity and attracting 25 million visitors each year, effectively doubling the current influx.

A Vision of Tourism Growth

In his recent announcement, Premier Doug Ford emphasized Niagara’s untapped potential, describing the area as capable of becoming a “true tourism powerhouse.” Ford’s statement about Niagara becoming a world-class destinationunderscores his commitment to enhancing the region’s appeal on the global stage. However, the exact role that Niagara-on-the-Lake will play in this expansive vision remains uncertain. Lord Mayor Gary Zalepa expressed concerns that discussions thus far have been broad and focused on the entire Niagara region rather than specifically addressing the unique needs and characteristics of NOTL.

While the strategy brings promising prospects for the broader region, it remains unclear how much of the $3 billion in potential economic growth will directly benefit Niagara-on-the-Lake. Despite this uncertainty, the Destination Niagarainitiative is expected to bring several changes that could impact the town positively, particularly through new tourism attractions and an emphasis on agribusiness, winery tourism, and culinary experiences.

New Attractions and Infrastructure Plans

A key component of the Destination Niagara strategy includes introducing new attractions aimed at attracting tourists from around the world. Among the proposed projects is a London Eye-esque observation wheel, which would offer panoramic views of the region, including Niagara Falls and Niagara-on-the-Lake. Alongside this, there are plans to expand the casino industry in the region, which could have a significant impact on local tourism and the economy.

While Niagara-on-the-Lake is likely to benefit from these developments, a strong focus is being placed on broader regional sectors such as agribusiness and winemaking. Specifically, the strategy includes measures to elevate the wine tourism and culinary sectors, areas that are deeply embedded in the identity of Niagara-on-the-Lake. The province’s intention to highlight the region’s exceptional agritourism offerings aligns with the longstanding reputation of NOTL as a prominent wine-producing area in Canada.

Arts and Culture Initiatives

The arts and culture scene in Niagara-on-the-Lake is another focal point in the strategy. The Shaw Festival, a cornerstone of the town’s cultural life, is a key player in the province’s plans. As part of the broader initiative, a $35 million investment has been earmarked for the Royal George Theatre’s redevelopment, which will support the Shaw Festival in modernizing and enhancing its facilities. This investment marks an unprecedented step in supporting local arts and culture in the region and reflects the provincial government’s recognition of these sectors as vital to Niagara‘s future tourism landscape.

Major Infrastructure Upgrades

To accommodate the surge in tourism, substantial investments in regional infrastructure will be needed. The Queen Elizabeth Way (QEW) and the Garden City Skyway are expected to see upgrades aimed at improving traffic flow, ensuring that the influx of tourists can navigate the region smoothly. Additionally, GO Transit services will be expanded, further integrating Niagara-on-the-Lake and Niagara Falls into the broader Greater Toronto Area (GTA) transit network.

Another critical infrastructure project that has garnered attention is the Niagara District Airport. With a $195 million master plan in place, the airport is preparing for major upgrades designed to accommodate larger commercial flights and provide easier access for international travelers. As part of his announcement, Doug Ford emphasized the importance of this airport expansion, particularly the planned runway extension. Currently, the plan calls for a 2,500-foot extension, which would allow flights to come from farther destinations in Canada and North America. Ford has suggested that a 3,000-foot runway extension could further open up global travel opportunities for Niagara.

Opportunities for Local Wineries

The wineries of Niagara-on-the-Lake have long been a draw for tourists, and they are expected to benefit significantly from the province’s strategic focus on wine tourism. The region’s wineries are internationally recognized, and local businesses are poised to take full advantage of the Destination Niagara strategy’s emphasis on showcasing Niagara‘s exceptional agritourism offerings.

One local winery, Konzelmann Estate Winery, expressed strong support for the initiative. Councillor Andrew Niven, the winery’s director of marketing and hospitality, spoke positively about how the strategy presents a valuable opportunity to further enhance the region’s reputation as a top-tier wine and culinary destination. By highlighting local wineries and agritourism, the province aims to increase both the volume and diversity of visitors seeking unique, local experiences.

Expanding Beyond Niagara-on-the-Lake

While Niagara-on-the-Lake is set to gain from the province’s broader strategy, some of the most prominent initiatives may not directly impact the town itself. The province has highlighted several ambitious projects, including the conversion of the Toronto Power Generating Station into a five-star hotel and upgrades to the Niagara Falls Marina at Miller’s Creek. These initiatives, while not specific to NOTL, may enhance the overall appeal of the region, making it a more attractive destination for tourists looking to explore multiple facets of the Niagara area.

A Long-Term Vision

As Destination Niagara unfolds, it’s clear that the plan is ambitious, with the potential to reshape Niagara‘s tourism industry and bring significant benefits to Niagara-on-the-Lake. However, questions remain about how much of the $3 billion in projected economic growth will flow directly to NOTL and how the town will evolve within this larger framework.

Doug Ford’s vision for Niagara as a global tourism powerhouse is only beginning to take shape. As the strategy moves forward, Niagara-on-the-Lake can expect to see new investments, infrastructure improvements, and a focus on elevating its cultural and culinary offerings, all of which will play a role in determining the town’s future in the broader Niagaratourism landscape.