Canadian Tourism Awards Recognize Big White Ski Resort’s Impact on British Columbia’s Tourism

Published on December 4, 2025

Big White Ski Resort, one of Canada’s premier ski destinations, has been named Business of the Year at the 2025 Canadian Tourism Awards. This prestigious accolade recognizes the resort’s significant contributions to the tourism industry, its commitment to excellence, and its impact on the local economy. The award was presented during the Canadian Tourism Awards ceremony, a key event that celebrates outstanding achievements in the country’s vibrant tourism sector.

Located just outside Kelowna in British Columbia, Big White Ski Resort is known for its world-class skiing and snowboarding facilities, beautiful alpine scenery, and high-quality customer service. The resort’s recognition as Business of the Year underscores its role as a major player in the Canadian tourism industry, particularly in the winter sports sector. The win also highlights the resort’s significant efforts in promoting sustainable tourism and enhancing the guest experience for both local and international visitors.

Big White Ski Resort: A Key Destination for Ski Tourism

Big White Ski Resort is one of Canada’s largest and most popular ski resorts, attracting skiers and snowboarders from across the globe. With over 2,700 acres of skiable terrain, including a mix of beginner, intermediate, and advanced runs, it offers something for everyone. The resort is particularly renowned for its snow conditions, with dry, powdery snow that provides ideal skiing conditions throughout the winter season.

Beyond skiing and snowboarding, Big White also offers a wide range of winter activities, including snowshoeing, snowmobiling, and dog sledding. For families and non-skiers, the resort provides numerous après-ski options such as ice skating, tubing, and cozy lodges where guests can unwind by the fire with hot chocolate or enjoy fine dining. Big White’s commitment to providing an exceptional winter sports experience makes it a must-visit destination for tourists seeking adventure in the Canadian Rockies.

Recognition at the Canadian Tourism Awards

The Canadian Tourism Awards honor the achievements of businesses, individuals, and organizations that have made significant contributions to Canada’s tourism industry. Big White’s recognition as Business of the Year is a reflection of the resort’s consistent growth, excellent service, and leadership within the tourism sector. The award is particularly significant, as it highlights the resort’s role in not only attracting winter sports tourists but also in boosting the local economy and creating job opportunities in the region.

In recent years, Big White Ski Resort has seen a steady increase in both domestic and international visitors, with many tourists drawn to its welcoming atmosphere, family-friendly options, and top-notch facilities. The resort has worked to enhance the overall guest experience by improving accommodation options, expanding its ski schools, and introducing innovative experiences such as night skiing and gourmet mountain dining.

Economic Impact on the Region

As one of the largest employers in the region, Big White Ski Resort plays a crucial role in the local economy. The resort attracts thousands of tourists each year, not only from Canada but from countries such as the United States, Europe, and Asia. With its growing popularity, the resort continues to stimulate economic activity in Kelowna and the surrounding area, contributing to both job creation and increased local spending in sectors such as hospitality, retail, and transportation.

In addition to its direct impact on the local economy, Big White is also committed to supporting the sustainability of its environment. The resort has taken steps to reduce its carbon footprint by adopting eco-friendly practices such as energy-efficient buildings, waste reduction programs, and promoting the use of public transportation for guests. This aligns with the growing trend in the tourism industry towards eco-conscious travel and sustainability.

Ski Tourism’s Role in Canada’s Travel Industry

The award win for Big White Ski Resort highlights the importance of ski tourism in Canada’s overall tourism strategy. Canada is home to some of the most iconic ski resorts in the world, including Whistler Blackcomb, Banff, and Mont-Tremblant, and skiing remains one of the top attractions for tourists during the winter months. The growing demand for winter sports holidays has had a positive impact on Canada’s tourism economy, driving visitor numbers and bolstering the country’s reputation as a premier ski destination.

Winter tourism plays a significant role in the broader tourism industry, particularly in the Canadian Rockies and other mountainous regions. By attracting international visitors to its ski resorts, Canada strengthens its position as a global leader in winter tourism and adventure travel. Big White’s success at the Canadian Tourism Awards reflects the continuing strength and potential of this vital sector.

Looking Ahead: Future of Big White Ski Resort

With its award-winning services and growing reputation, Big White Ski Resort is poised for continued success in the years ahead. The resort is committed to expanding its offerings, further improving its sustainability initiatives, and introducing new experiences to attract more visitors. As ski tourism continues to thrive globally, Big White’s role in the Canadian tourism landscape will only become more significant, helping to drive both regional growth and international recognition for the country.

The continued success of Big White Ski Resort also signals a positive outlook for the broader Canadian tourism sector, demonstrating the country’s ability to attract tourists through its natural beauty, winter sports facilities, and commitment to providing high-quality experiences.

Conclusion: Big White Ski Resort’s Role in Canadian Tourism

Big White Ski Resort’s recognition as Business of the Year at the Canadian Tourism Awards underscores the important role it plays in both the local economy and Canada’s tourism industry. With its expanding offerings and commitment to sustainability, the resort is set to remain a key destination for ski enthusiasts, families, and luxury travelers in the years to come, continuing to draw visitors from around the world to experience the beauty and adventure of Canada’s winter wonderland.