Canadian Travel Intent Stays Strong Despite Inflation: 61% Plan International Vacations, 55% Eye All-Inclusive Packages

Published on September 26, 2024

Despite economic challenges like inflation, Canadians remain eager to travel, with nearly two-thirds (61%) planning international vacations in the next year. Over half (55%) of those are inclined to consider all-inclusive vacation packages, according to a new survey from Sunwing Vacations.

While rising travel and vacation costs due to inflation concern 88% of Canadians, among those with international travel plans, 85% report that their travel budgets have either remained the same or increased compared to last year, with only 15% saying their budgets have decreased.

To navigate costs, Canadians are adopting smart travel strategies. The top three budget-saving techniques include traveling during off-peak seasons (60%), booking early for discounted rates (56%), and opting for all-inclusive deals (39%) that cover vacation expenses upfront. Another 39% are setting up dedicated vacation funds.

“Canadians are savvy in how they spend their money, looking for the most value on their purchases and, as our research confirms, travel is no exception,” said Samantha Taylor, Chief Marketing and Digital Officer for Sunwing Vacations Group. “Quality time on vacation is a top priority for Canadians and their families, even in the current economy, and they are willing to make trade-offs to turn their dream vacations into reality. They also know there is real value in booking an all inclusive package thanks to transparent, upfront pricing. At Sunwing Vacations, we are incredibly pleased to make sun travel more accessible, with preferred rates from hotel partners, special booking incentives and perks, and with no hidden costs, helping us deliver an exceptional customer experience at unbeatable value.”

Additional insights from the survey reveal:

• British Columbia residents are the most likely to travel internationally in the coming year (73%).
• 39% of households earning under $50,000 plan to travel in the next 12 months, rising to 74% for households earning $100,000 or more.
• Québec residents are highly value-conscious, with 84% aiming to avoid overpaying for vacations, compared to the national average of 78%.
• To save for upcoming trips, many Canadians are making lifestyle adjustments, including cooking more meals at home (86%), buying fewer non-essentials (80%), and shopping for sales or using coupons (80%).

Top perks that would encourage more bookings for all-inclusive vacations include complimentary room upgrades (21%), free checked baggage (17%), and discounted add-ons like off-resort experiences (14%).