Cancun Beats Punta Cana, Aruba, and Other Beach Paradises to Top the List of Most Desired Winter Escapes for U.S. Tourists

Published on December 13, 2025

This winter, Cancun has surpassed famous beach destinations like Punta Cana, Aruba, and other tropical paradises to claim the top spot as the most desired winter escape for U.S. tourists. Cancun’s rise to the top is driven by its unique blend of factors—affordability, easy accessibility, and a wide variety of experiences, from relaxing beach days to cultural excursions. With its well-connected airport, diverse resort offerings, and year-round perfect weather, Cancun stands out as the go-to destination for those seeking warmth and adventure this holiday season. As U.S. travelers look for a hassle-free, sun-soaked getaway, Cancun has emerged as the clear leader, outshining other beloved beach spots.

Unprecedented Holiday Travel Surge

AAA’s holiday travel forecast projects an all-time high of 122.4 million Americans traveling between December 20 and January 1. This marks a 2.2% increase compared to last year, underscoring the ongoing strength of U.S. travel demand, despite rising prices and seasonal hurdles. Even with the challenges of inflation, Americans are undeterred in their pursuit of holiday vacations, eager to reunite with family, enjoy some much-needed downtime, and bask in the warmth of sunny destinations.

Among the rising number of travelers, there is a marked preference for tropical retreats, with Cancun emerging as the prime destination for those seeking to escape the winter chill. As families reconnect and post-pandemic reunions take center stage, Cancun’s allure as a perfect beach escape continues to grow.

Cancun Emerges as the Ultimate Winter Getaway

Cancun has officially topped the list as the most popular international destination for U.S. travelers this winter. Beating out well-known competitors like Punta Cana and Aruba, Cancun offers an unmatched blend of accessibility, variety, and perfect weather. Whether through AAA’s data or other industry insights, it’s clear that Cancun is the most desired destination for winter getaways.

A major contributing factor to Cancun’s popularity is its well-connected international airport, which offers a host of direct flights from major U.S. cities. In addition, Cancun is ideally located near other top Riviera Maya destinations like Playa del Carmen and Tulum, making it a one-stop destination for beach lovers and culture seekers alike.

Cancun’s appeal is further enhanced by its wide range of accommodations, from all-inclusive resorts to boutique hotels, making it a versatile choice for all types of travelers. Whether vacationers are looking for relaxation on the beach or exploring Mayan ruins, Cancun has something for everyone.

Implications for Travelers

As Cancun experiences an increase in bookings, those planning to visit this winter will need to act quickly to secure their spots. With resorts and flights filling up fast, the remaining availability is likely to come at premium prices. Travelers should plan early to ensure they can enjoy Cancun’s beautiful beaches and vibrant atmosphere without the stress of last-minute bookings.

The rise in demand isn’t isolated to Cancun. Other warm-weather domestic destinations, such as Orlando, Fort Lauderdale, and Miami, are also seeing a spike in bookings. This broader trend suggests that Americans are increasingly opting for sun-soaked escapes both at home and abroad, trading in their winter coats for swimsuits and sandy shores.

Key Travel Trends Among U.S. Holiday Travelers

AAA’s research into U.S. holiday travel has revealed several noteworthy trends:

• Road trips dominate travel: Nearly 89% of U.S. holiday travelers are expected to hit the road, reflecting the ongoing preference for flexibility and cost-effective travel.
• Air travel on the rise: With over 8 million Americans expected to fly domestically, this holiday season will mark a milestone, as holiday air travel volumes exceed previous records.
• Preference for warm destinations: Tropical locations like Cancun are increasingly in demand, offering reliable weather and a wide range of vacation options, from beach relaxation to cultural and adventure activities.

Tips for a Smooth Cancun Winter Vacation

With Cancun’s peak holiday season approaching, travel experts recommend booking flights and accommodations well in advance. Given the destination’s popularity, those planning to visit during the holidays should act quickly to secure their preferred travel times and accommodations.

Travelers can avoid the stress of limited availability by opting for flexible accommodations and planning logistics ahead of time. Cancun’s reliable weather, beautiful beaches, and plethora of activities—from enjoying the resort scene to exploring ancient ruins—make it an ideal location for all types of travelers.

Cancun has outshined Punta Cana, Aruba, and other beach paradises to become the top choice for U.S. tourists seeking the ultimate winter escape, thanks to its accessibility, affordability, and perfect weather.

Cancun’s rise as the number-one winter sun destination for U.S. travelers is a testament to its growing appeal. With millions of Americans planning to travel this holiday season, Cancun remains the ultimate escape for those seeking warm weather and a tropical retreat. From its stunning beaches and rich culture to its wide range of resorts and activities, Cancun has all the ingredients for an unforgettable winter vacation. By booking early and planning ahead, travelers can ensure they make the most of this paradise and enjoy a relaxing, memorable holiday.