Cape May City Joins Wildwood, Stone Harbor, Ocean City, Victorian Gardens, and More as 2025’s Hottest USA Coastal Tourism Destinations: Discover Why This Jersey Shore Gem is Soaring in Popularity!

Published on December 9, 2025

Cape May County, New Jersey, is stepping into the spotlight as one of the most exciting and rapidly growing travel destinations along the U.S. East Coast. With its blend of historic charm, beachfront beauty, and year-round events, the region is proving to be an undeniable draw for travelers from all over. In 2025, tourism numbers are continuing to rise, with millions of visitors flocking to the county’s iconic beach towns, scenic parks, and cultural festivals. Whether it’s the Victorian elegance of Cape May City or the adventure-filled boardwalks of Wildwood, Cape May County is becoming a coastal gem for all types of travelers.

Cape May County’s Tourism Growth in 2025

Cape May County has always been known for its stunning beaches and scenic coastlines, but recent reports show that tourism here is gaining even more traction in 2025. According to data from Cape May County Tourism, the region expects to welcome over 12 million visitors this year, contributing a staggering $8.1 billion in tourism spending, an increase from the previous year. This surge in visitor numbers reflects both the region’s enduring popularity and its expanding appeal to a variety of travelers.

One of the driving factors behind this growth is the county’s diverse offerings. Cape May City, with its renowned Victorian homes, stunning beaches, and quaint downtown, has long been a favorite for those seeking a more relaxed, historic getaway. But the appeal of Cape May County extends far beyond its oldest town. From the lively boardwalk of Wildwood to the upscale charm of Avalon and Stone Harbor, there’s something for every kind of traveler.

The Allure of Cape May City

As the crown jewel of Cape May County, Cape May City is a top destination for both first-time and returning visitors. The historic district here is an architectural wonder, filled with charming Victorian houses and beautifully preserved buildings that transport visitors back in time. Travelers can enjoy strolls through the Washington Street Mall, explore boutique shops, dine at local seafood restaurants, and soak in the charm of this quaint seaside town.

Visitors also flock to Cape May City’s beaches, which remain a key draw, particularly for families. The pristine sands and gentle surf provide the perfect setting for beachgoers of all ages. For those interested in history, the Cape May Lighthouse offers panoramic views of the Atlantic, while nearby Cape May Point State Park is ideal for nature lovers and birdwatchers alike.

Wildwood and Its Expansive Boardwalk

While Cape May City captures the hearts of those seeking history and serenity, Wildwood attracts a completely different type of traveler. The Wildwood Boardwalk, stretching for over two miles, is famous for its classic amusement parks, water rides, and the iconic Morey’s Piers. With its vibrant, family-friendly atmosphere, Wildwood is one of the top destinations for those seeking excitement and entertainment.

In addition to its famous boardwalk and amusement rides, Wildwood offers a wide range of beach activities, including jet-skiing, parasailing, and volleyball. The area also boasts a variety of festivals and live music events, which makes it a go-to spot for those looking to soak up the sun during the summer months.

Quiet Elegance in Avalon and Stone Harbor

For those seeking a more relaxed beach experience, the towns of Avalon and Stone Harbor offer an idyllic retreat. These two towns are known for their upscale charm, with picturesque streets lined with luxury boutiques and art galleries. Visitors can spend their days lounging on the quieter beaches or exploring the area’s rich arts and cultural scene. Stone Harbor, in particular, is known for its excellent birdwatching and wildlife viewing opportunities, making it a perfect destination for eco-tourism.

Outdoor Adventures in Belleplain State Forest

Beyond the beaches, Cape May County also offers a variety of nature experiences. Belleplain State Forest, located in the heart of the county, provides the perfect escape for outdoor enthusiasts. The forest offers miles of hiking trails, camping spots, and excellent wildlife watching opportunities. Visitors can explore the forest’s serene ponds, rivers, and marshlands, making it a perfect spot for fishing, kayaking, and birding.

Whether you’re an avid hiker or simply looking to immerse yourself in the natural beauty of the area, Belleplain State Forest is a must-visit spot for anyone seeking an outdoor adventure in Cape May County.

The Impact of Tourism on Cape May County’s Economy

Tourism has long been the backbone of Cape May County’s economy, and as the numbers continue to rise in 2025, the impact on local businesses is undeniable. With over $668.5 million in state and local taxes generated by tourism in 2024 alone, it’s clear that the industry is powering economic growth in the region. Small businesses are thriving, and new investments are being made to improve the visitor experience.

One of the major benefits of the county’s tourism boom is the increase in job opportunities for local residents. From hospitality and retail jobs to those in event management and tour guiding, the tourism industry is providing a variety of career options to the local community. The growth of tourism has also allowed for the expansion of public infrastructure, making Cape May County more accessible and attractive to visitors.

A Year-Round Destination

Another factor contributing to Cape May County’s rising prominence is its ability to attract visitors year-round. While many coastal destinations rely heavily on the summer months, Cape May County’s off-season events, such as the Cape May Christmas Lights Festival, Victorian Week, and wine-tasting events, help maintain steady traffic throughout the year. This ensures that the region is not only a summer hotspot but a viable destination for travel during all four seasons.

In 2025, these efforts to promote year-round tourism are more successful than ever. The growth of local festivals, arts events, and even eco-tourism experiences has made Cape May County a place where visitors can enjoy everything from beach vacations to nature expeditions — all year long.

Challenges on the Horizon

While Cape May County’s tourism continues to thrive, there are challenges that come with rapid growth. One of the most pressing issues is the rise in costs for both businesses and visitors. As the area becomes more popular, the cost of living and operating in the region has gone up. Accommodation prices, especially during peak season, have been rising, making it less affordable for some families and tourists to visit.

Additionally, the county faces environmental challenges, particularly due to its coastal location. Rising sea levels, storm surges, and hurricanes can be a threat to both the natural beauty of the region and the local infrastructure. As such, Cape May County is actively working to implement sustainability initiatives to ensure the long-term viability of its tourism industry.

Looking Ahead: The Future of Cape May County Tourism

As Cape May County moves further into 2025 and beyond, the future looks bright for this coastal paradise. With continued investments in infrastructure, sustainability, and marketing, the region is poised to remain one of the most beloved and successful coastal destinations in the U.S. The diverse offerings — from beaches and Victorian architecture to birdwatching and nature reserves — are sure to keep attracting visitors for years to come.

Cape May County is not just a vacation destination; it’s a place where history, nature, culture, and community spirit come together to create a truly unique and authentic experience. As more travelers look for meaningful, immersive experiences, this New Jersey gem is ready to embrace the future with open arms and endless opportunities.