Published on December 10, 2025
By: Tuhin Sarkar
Cape May County is set to join Monmouth, Burlington, Somerset, Hunterdon, and more New Jersey counties in becoming a new game changer in U.S. tourism in 2026. With its pristine sandy beaches, natural escapes, and historical towns, Cape May is poised to attract a wave of visitors looking for a perfect mix of relaxation and adventure.
As tourism in the U.S. continues to grow, Cape May’s unique appeal is becoming more evident. From its charming Victorian architecture to its unspoiled beaches and lush natural landscapes, this destination is ready to become one of the top tourist spots in New Jersey.
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The combination of pristine sandy beaches, natural escapes, and historical towns offers something for everyone, making it a must-visit destination for 2026. Cape May’s growing popularity, along with its beautiful surroundings, will undoubtedly make it a key player in the future of U.S. tourism.
In 2026, New Jersey is set to see an explosive surge in visitors, with some counties leading the charge as they attract new travellers. This year, the Garden State is gearing up for a massive tourism boom that will have people flocking to its sandy beaches, historic towns, and vibrant parks. While the state overall sees a rise in visitors, certain counties are positioning themselves as the must-visit destinations for 2026. From Cape May’s beaches to Monmouth’s nature escapes, these counties are set to shine brighter than ever before. Get ready to discover why these spots should be on your radar — because New Jersey’s tourism revolution is just getting started.
| Rank | County | Why It’s Poised for Growth in 2026 |
|---|---|---|
| 1 | Cape May County (Southern NJ coast) | In 2024, Cape May hosted ~ 12.1 million visitors and generated US$8.1 billion in visitor spending. (Cape May County) The county has professional, award‑winning tourism marketing and draws not just local/regional visitors but also Canadian holiday‑makers. (Cape May County) Its high visitor return rate (84%) signals strong loyalty and repeat visits. (Cape May County) With renewed statewide tourism momentum ahead of 2026 events and general rebound, Cape May is well-positioned to lead growth. |
| 2 | Monmouth County (Mid‑coast / Jersey Shore) | County tourism spending crossed US$3 billion in 2024, up from US$2.9B in 2023 — a clear upward trajectory. The county supports 24,000+ jobs via tourism, showing both demand and infrastructure readiness. Its beaches, shore towns, historic sites, and park system (with millions yearly park visits) give it a broad appeal across segments. |
| 3 | Atlantic County (Coastal + casinos / shore region) | While direct 2024‑2025 county‑level data is more limited publicly, coastal counties — including Atlantic — are frequently cited among South Jersey’s main contributors to state tourism growth. (WHYY) Given overall state tourism surge, Atlantic stands to benefit from spill‑over demand, especially from those seeking both beaches and entertainment. |
| 4 | Ocean County (Jersey Shore + barrier‑island towns) | Though recent public reports are less detailed than for Cape May or Monmouth, Ocean County is historically part of the Shore‑tourism backbone. Shore counties collectively account for a large share of NJ’s summer tourism demand. (MARACOOS) With rising statewide visitors, demand is likely to spread to popular but less saturated shore areas — making Ocean a strong candidate. |
| 5 | Burlington County / Inland‑Gateway Counties | Although not a classic “shore” county, as NJ tourism grows overall, demand may shift toward inland and nature‑based destinations (parks, rural escapes, historic towns). Previously, many non‑coastal counties — including Burlington — saw increases in tourism‑industry sales in earlier years. (dspace.njstatelib.org) As travellers look for quieter getaways beyond crowded coasts, Burlington and its peers have upside. |
| 6 | Union County / Suburban‑Metro Corridor Counties | Counties near major urban centres or transport hubs (like Union) benefit from short‑trip and weekend travel demand. Though they may not match coastal appeal, rising statewide visitation — plus ease of access — makes them viable picks for casual travellers or those seeking suburban‑city hybrid trips. The lack of recent explicit tourism data means growth is more modest, but potential exists. |
| 7 | Hunterdon County / Rural & Nature‑heavy Counties | As some travellers seek nature, historic small towns, and rural escapes (especially after coastal crowding), rural counties like Hunterdon may see incremental growth. Past tourism‑industry data showed statewide county‑level gains in such areas. (dspace.njstatelib.org) Success depends on those counties investing in marketing & infrastructure for guests. |
| 8 | Somerset County / Mixed‑Use Suburban / Historic Counties | With some prior data showing growth across non‑coastal counties, Somerset — offering historic towns, green spaces, and convenient access — has modest but realistic potential to attract more domestic travellers seeking alternatives to beach tourism. (dspace.njstatelib.org) |
Cape May County is about to experience the tourism surge of a lifetime. Known for its gorgeous beaches, historic sites, and quaint Victorian homes, Cape May has long been a favourite for families, couples, and solo travellers alike. With more than 12 million visitors in 2024, this county is already a major player in New Jersey tourism. But 2026 will be different. With massive investment in marketing and infrastructure, Cape May is ready to welcome even more tourists. The county is poised to capture a larger share of visitors, particularly from nearby states and even Canada. As one of the oldest beach resorts in the country, Cape May offers a unique mix of history, culture, and natural beauty that is sure to be irresistible in 2026.
The city’s aggressive marketing campaigns targeting both the East Coast and international visitors, particularly from French-speaking Quebec, will give Cape May a major edge. Expect a flood of tourists seeking the perfect beach escape, making it a top pick for families, solo travellers, and honeymooners. Additionally, Cape May’s wineries and charming B&Bs are drawing those in search of a more laid-back, authentic coastal experience.
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Monmouth County is set to dominate the travel scene in 2026, and it’s easy to see why. This destination has everything: stunning beaches, historic sites, world-class parks, and thriving cultural events. Known for its vibrant shore towns and the famous Asbury Park, Monmouth is about to take its tourism to a whole new level. In 2024, the county’s tourism spending crossed US$3 billion, and it’s expected to rise even further in 2026. With nearly 24,000 jobs supported by the tourism industry, it’s clear that Monmouth is an economic powerhouse in New Jersey.
The beautiful beaches of Long Branch and Sandy Hook are major attractions, but it’s the county’s combination of arts, music, and food that sets it apart. Visitors flock to Monmouth County for its annual festivals, the famous Monmouth Park Racetrack, and the growing craft beer scene. The Monmouth County Park System alone sees over 8 million visits a year, making it an undisputed hotspot for outdoor lovers. Monmouth is perfectly positioned to attract both local visitors and out-of-state tourists looking for a quick escape from the big cities.
Ocean County is poised to become one of the fastest-growing destinations in 2026. While it may not have the same visibility as Cape May or Monmouth, Ocean County offers a more serene, quieter alternative. Its barrier-island towns and natural landscapes are perfect for those seeking peaceful getaways. Expect more tourists to venture here, especially with New Jersey’s rise in overall tourism. Known for its family-friendly atmosphere and affordable accommodations, Ocean County is an excellent choice for travellers looking to avoid the crowds.
Tourism numbers are already growing in Ocean County, and with the expected rise in visitors across New Jersey, this county is set to thrive. Its attractions — including Island Beach State Park, Seaside Heights, and the tranquil Barnegat Bay — will make it a go-to spot for families, retirees, and anyone seeking a quiet escape. As the county leans into its reputation as a less-crowded alternative to the Jersey Shore’s bustling hotspots, Ocean County will capture the hearts of travellers seeking more secluded and affordable destinations.
Atlantic County, home to Atlantic City, is already a major tourist destination in New Jersey. But in 2026, it’s poised to experience a resurgence thanks to new attractions, events, and entertainment offerings. Famous for its casinos, beaches, and vibrant nightlife, Atlantic County will benefit from the overall rise in state tourism, as visitors flock here for a mix of luxury, entertainment, and relaxation.
The county’s efforts to revamp its image, offering more diverse entertainment options beyond the casinos, will attract a broader audience. Whether it’s visitors enjoying the beaches or exploring historic sites like the Absecon Lighthouse, Atlantic County is primed to see a substantial increase in tourism by 2026. With luxury hotels and new beachfront developments popping up, it’s clear that Atlantic County will not only hold onto its title as New Jersey’s entertainment capital but will also expand its appeal to a wider range of travellers.
Burlington County might not be the first name that comes to mind when you think of New Jersey, but in 2026, it’s set to surprise the tourism industry. This county, known for its rich natural landscapes and historic charm, is gearing up to attract a new wave of visitors. With attractions like Wharton State Forest, Pinelands National Reserve, and a wealth of nature trails, Burlington offers a more rural, nature-based experience.
Adventure tourism is on the rise, and Burlington County is ready to capture that demand. With its camping, hiking, and eco-tourism offerings, Burlington provides a unique, off-the-beaten-path experience that many new visitors will be eager to explore in 2026. As more travellers seek outdoor escapes, Burlington County will see an increase in eco-conscious tourists seeking to reconnect with nature.
The year 2026 is set to change the tourism landscape in New Jersey. With major international events like the FIFA World Cup 2026 bringing millions of visitors to the tri-state area, New Jersey’s counties are ready to cash in on the wave of global tourism. As travellers seek new experiences, New Jersey offers a mix of beaches, culture, adventure, and entertainment that few states can match.
Counties like Cape May, Monmouth, and Atlantic are already drawing millions of tourists each year. But in 2026, these destinations are poised to see unprecedented growth. Thanks to improved infrastructure, aggressive marketing strategies, and new attractions, these counties are at the forefront of the New Jersey tourism revolution.
Imagine a place where history, natural beauty, and luxurious relaxation meet. Cape May County in New Jersey has everything you could want for a perfect getaway in 2026. This charming destination offers stunning pristine sandy beaches, peaceful natural escapes, and picturesque historic towns that make it a must-visit spot. Whether you’re seeking an adventurous beach vacation, a family retreat, or a romantic getaway, Cape May County offers it all. Here’s why this remarkable region should be at the top of your travel list for 2026.
When you think of a perfect beach vacation, Cape May County has you covered with miles of beautiful, unspoiled coastline. The county is home to some of the most stunning pristine sandy beaches in the United States. Cape May Beach, known for its calm waters and clean, wide sand, is perfect for families and beach lovers. Whether you’re lounging in the sun, building sandcastles with the kids, or simply enjoying the scenic view, Cape May’s beaches are an idyllic escape from the hustle and bustle of everyday life.
And it doesn’t stop at Cape May Beach. Other beaches in the county like Wildwood and Sunset Beach offer their own unique experiences. Wildwood is famous for its lively boardwalk and expansive beach, while Sunset Beach provides a quieter, more tranquil experience, perfect for sunset watchers. Sunset Beach also offers the chance to explore the remains of the SS Atlantus, a concrete ship wrecked during World War I that lies half-submerged in the water, creating a fascinating photo opportunity. Visitors to Cape May County are sure to find the beach that suits their mood.
Cape May County isn’t just about beaches. The area is also renowned for its incredible natural escapes, making it a top destination for nature lovers and adventure seekers. If you’re a birdwatching enthusiast or someone who enjoys exploring diverse ecosystems, you’ll love the opportunities here. Cape May Point State Park is a prime spot, offering hiking trails through salt marshes, freshwater wetlands, and maritime forests. The park is also a key location for bird migration, with thousands of birds stopping off during their long journey.
Beyond birdwatching, visitors can take part in a variety of eco-tours and kayak trips that showcase the natural beauty of Cape May County’s coastal environment. Guided boat tours along the Back Bays or eco-cruises like the Birding By Boat Tour provide breathtaking views of the wetlands, wildlife, and historic lighthouses. With its quiet beauty, Cape May County is the ideal spot to immerse yourself in nature while enjoying a peaceful, scenic retreat. If you’re looking to escape the noise and chaos of city life, this tranquil haven should be at the top of your list.
Cape May County is not just about natural beauty and beaches – it’s also a treasure trove of historic charm. Cape May itself is a National Historic Landmark, known for its well-preserved Victorian architecture. The town is home to hundreds of Victorian-style buildings, many of which have been carefully restored and turned into cozy bed-and-breakfasts, boutique hotels, and museums. These buildings offer a glimpse into the past, with their intricate detailing and historical significance.
Visitors can explore Emlen Physick Estate, a Victorian mansion turned museum, to learn about the area’s rich history. Washington Street Mall, a pedestrian-only area, offers a charming place to shop for local goods, antiques, and artisanal products while walking through the beautiful historic district. Walking through the town feels like stepping back in time, where every corner offers something new to discover. The Victorian architecture, coupled with the town’s historical importance as one of the first seaside resorts in America, makes Cape May County an exceptional spot for history buffs and anyone looking to experience a quaint, charming town full of character.
When it comes to accommodation, Cape May County offers a diverse range of options, making it the perfect spot for any traveller. Whether you’re looking for a private villa for a luxurious getaway, a charming Airbnb for a more laid-back experience, or a luxury hotel for top-tier amenities, you’ll find it here.
For those looking for luxury stays, The Virginia Hotel and The Beach Club offer stunning views and refined elegance. The Wilbraham Mansion is another option for those wanting a taste of old-world charm combined with modern comforts. The town’s historic hotels provide the perfect backdrop for a romantic escape or a relaxing weekend.
If you prefer the independence and comfort of a private home, there are numerous Airbnbs and vacation rentals to choose from. Many of these homes are beautifully furnished and offer fantastic amenities like private gardens, pools, and easy beach access. Whether you’re with family or friends, renting a private villa can provide the space and comfort you need for an unforgettable stay.
Cape May County isn’t just about beaches and nature – it also boasts a fantastic dining and shopping scene that will leave you wanting more. Whether you’re craving fresh seafood, farm-to-table cuisine, or traditional American fare, Cape May’s restaurants have something for everyone. The region is known for its delicious seafood, particularly the famous Cape May salt oysters and other local catches. Many of the town’s restaurants offer outdoor seating, so you can enjoy the fantastic weather while dining.
When it comes to shopping, Washington Street Mall offers a variety of shops, from upscale boutiques to quirky stores selling antiques and local crafts. For those looking to take home something unique, this area is a goldmine for finding locally made goods, vintage items, and gifts. Whether you’re looking for a special memento or just want to stroll through a charming shopping area, Cape May’s local shops provide the perfect atmosphere for a relaxed shopping experience.
Cape May County is on the verge of a tourism explosion in 2026, and it’s easy to see why. With its pristine beaches, rich natural escapes, fascinating historic towns, and a wide range of luxurious accommodations, Cape May County offers something for everyone. Whether you’re visiting for the first time or returning for another unforgettable vacation, this destination has the perfect blend of relaxation, adventure, and cultural immersion.
The county’s proactive tourism campaigns, combined with its already established reputation as a top beach destination, ensure that it will continue to be a go-to destination for travellers seeking a premium beach and nature experience. If you want to experience the ultimate beach getaway with a mix of history, nature, and luxury, Cape May County should be at the top of your list in 2026.
New Jersey’s tourism industry is booming, and the counties that have historically been hotspots are set to experience even greater growth. The state’s commitment to tourism marketing, combined with the influx of international travellers heading to nearby New York City and Philadelphia, will make 2026 a year to remember. Cape May, Monmouth, Atlantic, and Ocean counties are well-positioned to dominate the 2026 tourism scene in New Jersey, with many others following closely behind. With their unique appeal, abundant attractions, and commitment to enhancing the visitor experience, New Jersey’s counties are on the cusp of an incredible tourism explosion.
Cape May County is set to make a significant impact on the tourism industry in 2026, with its pristine beaches, rich natural escapes, and historic charm drawing an increasing number of visitors. The county’s unique blend of coastal beauty, wildlife, and well-preserved Victorian-era architecture makes it a perfect destination for a variety of travellers, from families looking for a beach retreat to history enthusiasts seeking a cultural experience. Cape May’s status as the nation’s oldest seaside resort, coupled with its growing tourism infrastructure, ensures that it will continue to attract both national and international tourists.
The county’s tourism sector is expected to experience remarkable growth, bolstered by its strong marketing strategies and government-backed initiatives. Official sources like the Cape May County Department of Tourism provide essential visitor information, offering insights into the county’s diverse attractions, from its pristine sandy beaches to its vibrant cultural scene (Cape May County Tourism). The Visit New Jersey tourism portal also highlights Cape May County’s role as a key player in the state’s tourism landscape (Visit New Jersey).
For more information on the county’s public parks, natural areas, and wildlife, the Cape May County Park & Zoo website offers a closer look at the eco-friendly experiences available to visitors (Cape May County Park & Zoo). Additionally, the Cape May City official site provides a wealth of resources on the town’s historical landmarks, including guided tours of the famous Victorian homes and cultural events (Cape May City).
Cape May County is undoubtedly one of the most exciting destinations for 2026 and beyond, offering a compelling mix of relaxation, adventure, and cultural exploration.
Cape May County is primed to be one of the top tourism destinations in 2026, joining other New Jersey counties like Monmouth, Burlington, Somerset, and Hunterdon in the spotlight. With its stunning pristine sandy beaches, rich natural escapes, and charming historical towns, Cape May offers a perfect blend of relaxation, adventure, and culture. From the beautifully restored Victorian homes to the peaceful beaches and abundant wildlife, it promises an unforgettable experience for all kinds of travelers. The county’s tourism sector is set to grow exponentially, backed by strong governmental support and tourism initiatives. For more detailed insights, explore official resources like the Cape May County Tourism Department’s website (Cape May County Tourism), Visit New Jersey’s tourism portal (Visit New Jersey), or the Cape May City official site (Cape May City) for the latest visitor guides and accommodation options.
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