Published on October 26, 2025

Cape May joins the ranks of Tompkins, Monroe, Ulster, and other U.S. counties that are quickly becoming major tourism destinations. These regions have seen tremendous growth in visitor numbers, thanks to strategic investments and a clear focus on what makes each county unique. From beautiful beaches in Cape May to the sustainable tourism practices in Monroe County, each place is carving out its niche in the competitive world of tourism.
The counties are not just attracting tourists; they are also boosting their local economies and creating jobs. With a combination of historical charm, natural beauty, and well-planned infrastructure, these counties are transforming into must-visit spots for travelers in 2025. The rise of these destinations is no coincidence but the result of hard work and forward-thinking. Let’s explore how Cape May, Tompkins, Monroe, Ulster, and others are leading this tourism boom.
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Cape May County in New Jersey is a shining example of how tourism can transform a region. With over 12 million visitors in 2024, the county generated a staggering $8.1 billion in spending. This is no small feat, considering the pandemic years still had an impact on global tourism. What makes Cape May County a top contender for travel lovers?
The county is home to some of the most beautiful beaches in the United States, charming Victorian architecture, and a thriving arts scene. Visitors flock to the area for its laid-back atmosphere and historical significance. Cape May is not just a place to relax; it’s a destination for learning, adventure, and exploration.
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Government investments in marketing and tourism infrastructure are also paying off. The local administration is continuously working to improve accessibility and facilities, making it easier for tourists to discover all that Cape May County has to offer. With its strategic position along the New Jersey shore and easy access from major cities like New York and Philadelphia, Cape May County is well on its way to becoming a global tourism hub.
Sevier County, Tennessee, continues to break records in the tourism world. The county’s total visitor spending in 2024 amounted to $3.93 billion, marking a remarkable 2.03% increase from the previous year. In addition, the region generated a significant $251.7 million in state tax revenue and $187.2 million in local taxes.
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Why is Sevier County so attractive to tourists? The county is home to some of the most stunning natural beauty in the U.S., including the Great Smoky Mountains National Park. With its abundance of hiking trails, waterfalls, and scenic drives, Sevier County is a haven for outdoor enthusiasts. The county also boasts a rich cultural history, offering visitors a glimpse into the past through local museums and historical landmarks.
The tourism industry here isn’t just about scenic views and nature; it’s about creating lasting economic impact. With investments in infrastructure and ongoing marketing efforts, Sevier County is poised for even greater success in the coming years. As more visitors discover its treasures, Sevier County will continue to be a top destination for families, adventurers, and history buffs alike.
Tompkins County in New York has taken a proactive approach to tourism. The region is not just about attracting visitors; it’s about doing so in a sustainable and responsible way. The county is investing in tourism through grant programs that aim to enhance community events, improve infrastructure, and support local businesses.
In July 2025, Tompkins County opened applications for nearly $45,000 in funding to support tourism initiatives. The goal is to attract visitors while also maintaining the county’s commitment to sustainability. This is part of a larger effort to promote eco-tourism and encourage responsible travel practices that minimise environmental impact.
The tourism plan for Tompkins County focuses on bringing in tourists who will appreciate its natural landscapes, arts, and culture. From Ithaca’s famous gorges to its thriving tech scene, the county offers a wide variety of attractions that cater to a diverse range of travellers. Whether you’re visiting to hike the stunning trails or explore the local art scene, Tompkins County has something to offer.

Monroe County in Florida, which includes the famous Florida Keys, is leading the way in sustainable tourism. The county’s Tourist Development Council focuses on maintaining the natural beauty of the region while supporting a thriving tourism industry. With an increasing number of visitors each year, Monroe County is working hard to ensure that tourism growth doesn’t come at the expense of the environment.
The county has made substantial investments in preserving the Florida Keys’ delicate ecosystems, which are home to some of the world’s most beautiful coral reefs and wildlife. The region has adopted sustainable tourism practices to ensure that visitors can enjoy these treasures for generations to come. The council’s marketing efforts promote eco-friendly travel and encourage visitors to respect the environment.
Monroe County’s unique charm lies in its combination of natural beauty and modern amenities. Tourists can enjoy everything from water sports and fishing to exploring historical sites and enjoying local seafood. It’s a destination that appeals to nature lovers, adventure seekers, and history buffs alike.
Ulster County in New York is taking a unique approach to tourism development. The county is not just investing in attracting visitors; it’s also focusing on strengthening the local community. Ulster County is actively working on a Sustainable Tourism Strategic Plan, which includes partnering with groups like Beyond Green Travel.
The plan’s goals are to enhance local businesses, improve transportation, and preserve the county’s distinctive character. This strategy includes public input sessions where residents can share their thoughts and ideas on how tourism can benefit the community while maintaining the area’s natural beauty.
Ulster County is a region filled with outdoor activities, including hiking, biking, and fishing. It’s also home to charming towns like Kingston and Woodstock, which attract artists, musicians, and anyone looking to escape the hustle and bustle of city life. As the county focuses on sustainability, it’s positioning itself as a model for other regions looking to grow their tourism industries responsibly.
Loudoun County in Virginia is seeing an uptick in tourism, thanks to its strategic investments in local programs. The county has awarded over $625,000 in matching-grant funds to 104 tourism-related projects. These funds are being used to support local events, marketing campaigns, and initiatives aimed at attracting tourists throughout the year.
Loudoun County’s proximity to Washington, D.C. makes it an attractive destination for both international and domestic tourists. The region is known for its wine country, historical sites, and charming small towns. With the help of these grant programs, the county is creating an ever-growing appeal to tourists looking for a peaceful escape from the city, as well as those interested in exploring its rich history and culture.
Tourism plays a significant role in Loudoun County’s economy, and the county is continually investing in ways to enhance the visitor experience. Whether it’s promoting wine tourism or showcasing its historic landmarks, Loudoun County is poised to continue growing as a key destination in Virginia.

Utah is another example of a state that has prioritised tourism development. The Utah Office of Tourism has approved more than $4.1 million in funding for 54 tourism organisations across 25 counties. This funding is part of a cooperative marketing program aimed at attracting visitors from both national and international markets.
Utah is known for its breathtaking landscapes, including Zion National Park, Bryce Canyon, and the Great Salt Lake. These natural wonders are a major draw for tourists, and the state’s investments in tourism are helping to increase the visibility of these stunning locations. The marketing program is designed to highlight Utah’s unique outdoor offerings, including hiking, skiing, and off-road adventures.
By promoting eco-tourism and sustainable travel practices, Utah is positioning itself as a top destination for those looking to connect with nature. The state’s tourism efforts are creating lasting impacts on the local economy and are helping to preserve its natural beauty for future generations.
As we move further into 2025, these U.S. counties are proving that tourism can be a driving force for economic growth, job creation, and community development. With investments in infrastructure, sustainability, and community involvement, these regions are making their mark on the global tourism map. Whether it’s the beaches of Cape May County, the mountains of Sevier County, or the unique charm of Tompkins County, these counties are leading the way for the future of tourism in the United States.
The success stories from places like Monroe County and Ulster County show that responsible tourism is possible when regions focus on balancing growth with sustainability. By promoting eco-friendly travel and ensuring that local communities benefit from tourism, these counties are setting an example for others to follow.
As the U.S. tourism industry continues to grow, it’s clear that these counties will remain at the forefront, attracting millions of visitors and providing lasting benefits to their local economies. Whether you’re looking for adventure, history, or relaxation, the counties of the U.S. are becoming more and more appealing as must-visit destinations in 2025 and beyond.
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