Capella Hotel Group Appoints Neil Jacobs as Senior Strategic Advisor Amidst Expanding Global Presence

Published on July 19, 2025

Capella Hotel Group has made a significant move in its continued pursuit of excellence and expansion by appointing former Six Senses CEO Neil Jacobs as Senior Strategic Advisor. This appointment comes as the luxury hotel group embarks on a period of rapid growth, further cementing its position as a key player in the global hospitality industry. Jacobs, with his wealth of experience and insight into the luxury hospitality market, is expected to guide the group through this exciting phase, offering strategic counsel and leadership to ensure the continued success of Capella and its affiliated brands.

Jacobs’ appointment aligns with the group’s growing recognition in the hospitality sector. Since its inception, Capella Hotel Group has seen its portfolio expand dramatically, growing from just four properties in 2020 to ten properties today, with a combination of Capella and Patina destinations now under its umbrella. This expansion has been accompanied by notable industry recognition, including Capella Hotels and Resorts being named the #1 Hotel Brand in the World by Travel + Leisure for three consecutive years (2023 to 2025), solidifying its reputation as a top-tier luxury brand.

Neil Jacobs: A Seasoned Hospitality Leader

Neil Jacobs brings an impressive track record to his new role as Senior Strategic Advisor. With years of experience at the helm of Six Senses, one of the most recognized luxury hospitality brands in the world, Jacobs has developed a deep understanding of both the operational and strategic elements that drive success in the hospitality industry. His expertise in brand development, luxury guest experience, and sustainable growth strategies will be invaluable as Capella Hotel Group continues its ambitious growth trajectory.

As Senior Strategic Advisor, Jacobs will provide counsel on a variety of strategic initiatives. He will focus on enhancing Capella’s key differentiators, ensuring that the brand’s unique offerings remain both authentic and relevant as the hospitality landscape evolves. With a commitment to exceptional guest experience at the core of the group’s values, Jacobs’ strategic direction will ensure that Capella continues to lead with innovation and excellence while staying true to the brand’s luxury ethos.

A Year of Significant Openings

The appointment of Jacobs coincides with several key milestones for Capella Hotel Group, marking another exciting year for the brand. This year saw the opening of Capella Taipei, the first Capella property in Taiwan. The hotel, which boasts interior design by renowned architect André Fu, is inspired by the local Songshan district and reflects the brand’s commitment to integrating the essence of its surroundings into its design philosophy.

In May 2025, the group also introduced the Patina brand to Japan with the opening of Patina Osaka. The hotel’s design, inspired by the iconic Osaka Castle, combines traditional Japanese elements with modern luxury, creating a unique experience for guests. The grand opening of Patina Osaka was celebrated with an extravagant opening party on July 11, 2025, a testament to the hotel’s importance in the group’s global expansion efforts.

Additionally, the highly anticipated Capella Galaxy Macau is set to open later this year, located within an integrated resort complex. This new addition will offer guests a luxurious experience in the heart of Macau, further expanding Capella’s presence in Asia.

Expansion Plans for the Future

Capella Hotel Group’s expansion is far from over, with plans for additional properties set to further diversify its portfolio. The group is preparing to launch Capella Kyoto in 2026, which will be situated in the historic Miyagawa-chō district of Kyoto, Japan. This property will bring the brand’s signature luxury to one of Japan’s most culturally significant areas, offering a blend of modern luxury and traditional Japanese aesthetics.

Looking further into the future, Capella Florence is set to debut in 2027, marking the brand’s long-awaited European expansion. Located in one of the most sought-after cities in the world, Capella Florence will offer a unique experience combining the city’s rich history with Capella’s renowned luxury hospitality. The opening of Capella Florence will undoubtedly strengthen the brand’s international appeal and solidify its position as a global luxury hotel leader.

A Vision for Sustainable Growth

As Capella Hotel Group continues its expansion into new markets, sustainability remains a key focus for the brand. Jacobs’ strategic input will ensure that the group’s growth is not only focused on expanding its footprint but also on developing sustainable and responsible practices within its operations. In an increasingly environmentally conscious world, luxury hospitality brands like Capella are placing greater emphasis on sustainable development, from eco-friendly building designs to sustainable sourcing of materials and local engagement initiatives.

By incorporating sustainability into its brand ethos, Capella Hotel Group is positioning itself as a leader in both luxury and responsible tourism, providing guests with memorable experiences while minimizing its environmental impact. Jacobs, with his background in sustainable luxury, will be instrumental in guiding Capella through this dynamic period of growth, ensuring that the group’s values align with the expectations of modern travelers who demand both luxury and sustainability in their experiences.

Strengthening Capella’s Global Identity

With the continued support of industry veterans like Neil Jacobs, Capella Hotel Group is poised to strengthen its global identity and continue its legacy of exceptional service. As the brand expands into new regions, it will leverage Jacobs’ strategic guidance to maintain its status as a leader in the luxury hospitality industry. The focus will remain on delivering unparalleled guest experiences while adapting to the ever-changing demands of the luxury travel market.

By expanding its portfolio with properties that combine iconic design, cultural integration, and world-class service, Capella is setting new standards for luxury hospitality. As Jacobs works alongside the team, the group’s continued focus on excellence, innovation, and guest-centric values will ensure its ongoing success in the highly competitive luxury market.

The Road Ahead: Capella Hotel Group’s Future Outlook

The future of Capella Hotel Group looks incredibly promising, with a clear vision for global expansion and a commitment to delivering exceptional experiences for its guests. As new properties open and the brand continues to evolve, Jacobs’ strategic input will play a pivotal role in shaping the direction of the group, ensuring that its values are upheld and that it remains a top choice for discerning travelers.

With a growing portfolio and the backing of experienced leaders, Capella Hotel Group is well-positioned to capitalize on the opportunities that lie ahead. As the hospitality industry continues to evolve, Capella’s focus on authenticity, sustainability, and luxury will ensure its continued success as one of the world’s most respected hotel brands.