Capella Hotel Group Set to Revolutionize U.S. Luxury Travel with Potential Openings in Napa Valley, Hudson Valley, and New York City—A Game-Changer for High-End Tourism!

Published on December 8, 2025

Capella Hotel Group is making bold moves in its strategy to expand its luxury footprint in the U.S. market, considering iconic locations like Napa Valley, Hudson Valley, and New York City as key candidates for its entry. This expansion marks a significant step in Capella’s journey to become a global leader in high-end travel, bringing its exceptional services to the most coveted regions in North America. The group’s vision is to provide world-class accommodations in these renowned destinations, contributing to the flourishing tourism scene.

Neil Jacobs, Senior Strategic Director of Capella Hotel Group, shared these exciting plans during a presentation at ILTM Cannes, detailing the group’s commitment to creating a substantial presence in the U.S. market. These efforts will contribute significantly to enhancing the tourism appeal of the selected regions, attracting a wave of affluent travelers seeking both sophistication and authenticity.

Capella’s Global Growth Strategy: Aiming for a Strong U.S. Presence

Capella Hotel Group, with its sister brand Patina, is working towards doubling its footprint by 2030. The plan includes opening over 20 hotels within five years, as part of a long-term strategy to grow in key regions, including Asia, Europe, and the U.S. This goal reflects the company’s focus on establishing a global presence, with Capella leading the way in luxury accommodations.

Recent openings, such as Capella Taipei and Patina Osaka, are a testament to the group’s ambition to make an impact in high-demand luxury markets. Capella’s upcoming debut in Kyoto, Japan, in 2026, further highlights its strategy of blending culture and high-end hospitality to offer transformative travel experiences. As Capella looks to expand into the U.S., these international successes signal a growing momentum that will positively influence tourism in the regions it enters.

U.S. Expansion: Napa Valley, Hudson Valley, or New York City?

Capella is evaluating various locations for its U.S. debut, with Napa Valley and Hudson Valley as prime candidates on the West Coast and East Coast, respectively. Napa Valley’s well-known vineyards and luxury resorts make it an appealing choice for Capella’s first U.S. resort property. Meanwhile, Hudson Valley is rapidly emerging as a popular destination, attracting visitors with its stunning landscapes and charming small towns. New York City, with its status as a global tourism hub, remains another top contender for Capella’s urban expansion.

Whether it’s a resort in Napa, a historic hotel in Hudson Valley, or an upscale property in New York City, Capella’s goal is to elevate the luxury tourism experience in the U.S. by offering unique, high-quality accommodations in some of the country’s most sought-after regions.

Commitment to Historic Properties and Sustainability

One of Capella’s defining strategies is its dedication to restoring historic properties and integrating them into its luxury offerings. Capella’s approach goes beyond just opening new hotels; it strives to bring history and culture back to life, creating a distinctive experience for guests. For example, Capella Sydney, which opened in 2023, transformed the former Education Building in the city’s central business district into a luxurious property.

Another significant project is Capella Florence, currently being developed in the historic heart of Florence, Italy. With 80% of the property focused on historic restoration, the project will feature 33 suites and 56 guestrooms. Capella Florence will also feature 10 exclusive classical and modern residences with a dedicated entrance while an indoor amphitheatre will pay homage to the site’s 800-year tradition of creativity and cultural exchange. This blend of past and present demonstrates Capella’s commitment to preserving cultural heritage while providing a world-class experience for guests.

Sustainability and Wellness at the Core of Capella’s Expansion

Capella is also committed to promoting wellness and sustainability across its portfolio. Jacobs, who is personally passionate about wellness, discussed how both Capella and Patina are working to define their wellness propositions. This focus on wellness aligns with the growing demand from travelers seeking holistic and sustainable experiences.

As Capella expands into the U.S. market, these values will resonate strongly with American luxury travelers who prioritize both luxury and responsible travel. Offering wellness-driven services will provide Capella with the opportunity to cater to this expanding segment of travelers who seek meaningful experiences that align with their lifestyle and values.

How Capella’s U.S. Entry Will Benefit North American Tourism

Capella’s expansion into the U.S. is expected to significantly boost the luxury tourism market, particularly in the areas of Napa Valley, Hudson Valley, and New York City. By introducing high-end properties in these regions, Capella will attract a new wave of affluent travelers, creating positive economic impacts on local tourism industries. Hotels of this caliber will also serve as major drivers for surrounding businesses, including restaurants, cultural attractions, and retail.

The introduction of Capella to these regions will elevate the tourism offerings, particularly by providing experiences that combine luxury, culture, and sustainability. These unique hotel concepts will make the U.S. a more attractive destination for global travelers, enhancing the international profile of these areas.

Capella’s Vision for the Future: A Global Hospitality Powerhouse

As Capella continues to expand into the U.S. and beyond, the group’s emphasis on historic properties, wellness, and sustainability ensures that it will remain a prominent player in the luxury hotel industry. With U.S. plans underway, Capella’s commitment to offering exceptional travel experiences, while contributing positively to local economies, solidifies its reputation as a leader in high-end, mindful tourism.

In the coming years, Capella and Patina will continue to expand across North America, including the Caribbean, Mexico, and South America, transforming the luxury travel landscape. Travelers can expect a brand that not only provides outstanding accommodations but also enriches their experiences through cultural, historical, and sustainable connections.