Published on : Tuesday, November 23, 2021
In an effort to place more focus on the overall athlete event experience, Visit Salt Lake has recently elevated its own Caryn Bradshaw to director of services, promotions and athlete experiences for Sports Salt Lake.
This unique position will elevate the quality of events and provide event promoters with additional tools and resources to ensure their athletes have a positive experience before, during and after tournaments. Bradshaw started at Visit Salt Lake in 2007 and has held several roles within the company.
Due to the substantial growth of sports tourism in recent years, Visit Salt Lake (VSL) recently launched its sports sales and marketing division, Sports Salt Lake. Their focus is on the continued growth of this multi-billion segment of the nation’s tourism industry and an ever-growing portion of Salt Lake’s visitor economy.
In her new role, Bradshaw will closely collaborate with sports event planners to select venues, oversee volunteers, assist in marketing initiatives and serve as Sports Salt Lake’s main liaison for incoming sporting events. Visit Salt Lake’s sports sales have risen from a relatively small market space to a significant portion of total production. In the last three years Sports Salt Lake has booked 107 sport-related events that are projected to attract 575,000-plus event attendees, with a collective direct spend of more than $241 million while in Salt Lake.
Clay Partain, managing director of Sports Salt Lake said that merging Caryn’s experience in servicing conventions with her passion for sports make her an integral part of our continued upward trajectory.
The athlete and event planning experience is critical to attracting and retaining sporting events and we are thrilled to have Caryn on team.