Castle Peak Holdings Raises Three Hundred Fifteen Million USD to Grow Trailborn Brand, Buys Snow King Resort as Outdoor Travel in America Reaches All-Time High

Published on June 12, 2025

By: Tuhin Sarkar

Castle Peak Holdings has done it again. This time, the investment powerhouse has raised three hundred fifteen million USD to scale the beloved Trailborn brand even further. And in a bold move, they’ve officially bought Snow King Resort, one of the most iconic properties in Jackson Hole. The announcement comes at a time when outdoor travel in America reaches an all-time high, and demand for nature-based experiences has never been stronger.

But why now? Why Snow King? And how will this transform the Trailborn portfolio? With Americans craving wide-open spaces, guided adventures, and authentic stays, Castle Peak is seizing the moment.

This isn’t just a hotel acquisition—it’s a signal that outdoor hospitality is the future. What happens when millions of travelers shift from city views to mountain escapes? Castle Peak has the answer—and it’s just getting started. The full story behind this game-changing investment is unfolding now. Castle Peak Holdings raises $315M to grow Trailborn hospitality brand, acquires Snow King Resort in Wyoming, and reshapes outdoor travel across the US.

Castle Peak Holdings is rewriting the rules of outdoor hospitality—and travelers are paying attention. The investment firm behind the fast-growing Trailborn hotel brand has just closed its second investment vehicle with $315 million in committed capital. The move not only solidifies investor confidence in outdoor-focused travel, but it also signals a major evolution in how Americans experience nature.

With its first acquisition from this new fund, Castle Peak has purchased the renowned Snow King Resort in Jackson Hole, Wyoming, expanding its footprint into one of the most iconic adventure destinations in the United States. This marks another bold step in Trailborn’s mission: to deliver high-quality, design-forward stays in outdoor destinations where elevated hospitality has traditionally been missing.

Trailborn is not just another boutique hotel brand. It’s a purpose-built hospitality platform with a clear identity—experiential travel that puts nature and local culture at the heart of the stay. And now, backed by Castle Peak’s newest round of capital, it’s about to grow bigger and faster than ever before.

Launched in 2021, Castle Peak was founded by two Goldman Sachs alumni with a sharp eye for niche market opportunities. Their approach is anything but generic. Using a highly focused investment playbook, Castle Peak creates and scales hospitality platforms by identifying supply-demand gaps in unique corners of the real estate world. With Trailborn, they’re proving how underserved outdoor markets are ready for a better guest experience.

Since its debut, Trailborn has expanded rapidly, with five hotels already open and more on the way. Properties include:

• Trailborn Rocky Mountains & Outpost in Estes Park, Colorado
• Trailborn Highlands in the Blue Ridge Mountains of North Carolina
• Trailborn Surf & Sound in Wrightsville Beach, North Carolina
• Trailborn Grand Canyon in Williams, Arizona

Each location has been thoughtfully curated to reflect the essence of its surrounding environment, offering not just rooms, but fully immersive stays that blend nature, design, and personalized local expertise.

What sets Trailborn apart is its “one at a time” approach—developing each property individually with attention to local detail and guest experience. From guided excursions led by passionate locals to amenities that go beyond basics, every Trailborn stay is designed to help travelers connect meaningfully with their destination.

Moreover, the company’s long-term agreement with Marriott, secured in 2024, means Trailborn will now be part of one of the world’s most recognized hospitality systems. This partnership not only expands the brand’s reach but also provides loyal Marriott travelers with new outdoor-inspired stays, seamlessly integrated into the loyalty program they already trust.

The Snow King Resort acquisition marks a strategic leap. Jackson Hole, long known for luxury ranches and rugged beauty, is a bucket-list destination for adventurers and nature lovers. By adding this iconic property to its portfolio, Trailborn plants its flag in one of America’s most premium outdoor markets—bringing its signature mix of approachable luxury and locally rooted design to a whole new level.

But this is just the beginning. Over the next year, Trailborn plans to debut additional properties in Mendocino, California, and expand within Jackson Hole, turning the brand into a national network of elevated outdoor escapes.

As more travelers crave authenticity, nature, and high-quality experiences outside urban centers, Trailborn’s rise reflects a broader trend. Outdoor travel is booming, especially among younger, experience-driven demographics. These travelers want curated stays that feel human, meaningful, and deeply tied to place—not just another cookie-cutter hotel.

Trailborn meets this need head-on. Its guided experiences, wellness amenities, and community engagement initiatives offer guests more than just a room—they offer connection. And in a post-pandemic travel landscape, that’s exactly what people are looking for.

For Castle Peak, this success confirms that its investment thesis is working. Real estate value creation tied to brand value creation is delivering results, and the market is responding. Raising $315 million in just four months highlights investor trust in both the model and the execution behind it.

With outdoor travel continuing to grow, Castle Peak and Trailborn are well-positioned to shape the future of the hospitality industry—not by following trends, but by creating destinations that answer a deeper call.

Because in today’s world, travelers aren’t just looking to get away. They’re looking to reconnect—with nature, with people, and with themselves. And Trailborn, backed by Castle Peak’s bold vision, is helping them do exactly that—one unforgettable place at a time.