Catalan Tourist Board at WTM London 2025: Boosting Tourism, MICE Events & Airline Partnerships

Published on November 25, 2025

Pilar Herrero Gomez, the Director of the Catalan Tourist Board for the UK and Irish markets, we explore Catalonia’s innovative strategies for increasing tourism and attracting business travelers. From showcasing the beauty of Catalonia through collaborations with tour operators, airlines, and media to promoting MICE (Meetings, Incentives, Conferences, and Exhibitions) events, Catalonia is making waves at the World Travel Market London 2025. Discover how the region is expanding its reach with new partnerships, targeting both leisure and business travelers, and working with airlines like Jet2 and Wizz Air to enhance accessibility to this vibrant destination. Get a glimpse into the dynamic tourism industry in Catalonia and how they are making their mark globally!

• Catalonia Tourism Growth: How the Catalan Tourist Board is increasing tourism through strategic partnerships.
• MICE Industry Focus: Catalonia’s growing capacity to host international conferences, incentives, and corporate events.
• Airline Collaborations: How Catalonia works with airlines to expand routes and extend the travel season.
• Destinations within Catalonia: Explore Barcelona, Costa Brava, Costa Da, and other iconic locations.

🌍 Visit Catalonia: From its world-renowned cities like Barcelona to the beautiful coastal regions, Catalonia is a top destination for both business and leisure travelers.

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