ATB strengthened trade ties across Jeddah, Al Khobar, and Riyadh. 200+ Saudi travel companies were engaged to promote Azerbaijan as a year-round destination.

Saudia Group, a leading aviation powerhouse in the MENA region, has unveiled a strategic collaboration with GE Aerospace (NYSE: GE) to equip its national airline, Saudia,

Saudi Arabia is rapidly becoming a top destination for MICE (meetings, incentives, conferences, and exhibitions) events. As the region sets its sights on a $100 billion MICE industry by 2035, the Kingdom is playing a key role in this expansion.

Saudi Arabia’s IMS25 summit gathers 3,000+ global leaders, marking a significant step in establishing Riyadh as a MICE industry powerhouse.

The Future Hospitality Summit Saudi Arabia 2026 will unite industry leaders to discuss the Kingdom’s hotel development, investment trends, and future growth opportunities.

TOURISE Summit 2025 unites global leaders to revolutionize tourism with bold initiatives, groundbreaking projects, and visionary collaborations.

Saudi Arabia and the WEF launched Beyond Tourism, a global framework for sustainable and inclusive sector transformation, focused on creating long-term value.

Saudi Arabia and Switzerland join forces to create a robust national talent ecosystem in tourism, hospitality, and culinary sectors, advancing Vision 2030

Syria and the Arab Tourism Organisation signed an executive programme in Jeddah to boost tourism through $1.5B in investments, capacity building, and promotion.

Cityscape Global 2025 in Riyadh promises to transform Saudi Arabia’s tourism landscape with luxury developments, mixed-use projects, and mega-events.