Dadan’s rich history as an Incense Road capital is uncovered in a new AlUla exhibition. Over 100 newly unearthed artefacts reveal ancient global links.

Saudi Arabia is emerging as a major MICE destination fueled by Vision 2030. With world-class infrastructure and international events the Kingdom is on the rise.

The Saudi Feast Food Festival 2025 returns to Riyadh, promising culinary experiences and tourism growth through immersive zones and international flavours.

CineMAD initiative brings Arab festival hits to cinemas across MENA, boosting cultural exchange and tourism while promoting regional filmmakers.

The inaugural TOURISE Summit in Riyadh ushers in a new era for tourism, bringing together global leaders to shape the future of travel with innovation and sustainability.

Riyadh, Saudi Arabia is poised to become a global powerhouse in the tourism and hospitality sectors, thanks to an ambitious partnership aimed at revolutionising the industry. This monumental initiative was launched under the patronage of His Excellency Mr. Ahmed bin …

Pullman Hotels unveils a new brand transformation at TOURISE Summit 2025 in Riyadh, blending business, culture, and luxury to enhance global tourism.

Saudi Arabia’s TOURISE Destination Initiative (TDI) is driving a monumental shift in the global tourism landscape, with a groundbreaking investment of USD 113 billion aimed at transforming urban tourism.

Saudi Arabia Hosts UN Tourism General Assembly as AI Becomes a Strategic Pillar for Global Tourism. In a historic moment for the global travel industry,

Almosafer and Amadeus partner to revolutionise Saudi Arabia’s tourism industry, enhancing AI-driven experiences, smart payments, and NDC integration by 2030.